OTC Beauty Magazine | April 2024

TIPS FOR CREATING A POSITIVE WORK CULTURE

How to Become a Visionary Leader

The Top Highlights from the Jinny Big Show

”

NEW FEEL IT FORMULA “

STRENGTHENING HAIR & SCALP REGIMEN

Formulated with Peppermint, Rosemary & Sage to treat your scalp, help restore breakage and promote healthy hair growth. #FeelTheDifference

IN EVERY ISSUE

8 EDITOR’S LETTER

Strengthening Business Resilience: The Role of Employee Well-being

12 MARKET PLACE Natural Beauty

30 EXPERT ADVICE

Celebrating Curls: An Interview With Gabrielle Zalina from En Love

66 OTC BOOK CLUB

Think Like a Black Belt Kindle Edition by Jim Bouchard

68

TOP FIVE

Must-Have Hair Products for Perfect Hair Days

72 STYLECRAFT COLUMN

Gamma Hybrid Dryer

By Edward Murawski

74 EXPERT ADVICE

Shaping the Future of Men's Grooming: A Conversation with Innovative Beauty's President & CEO

76 MANUFACTURER PROFILE Sauce Beauty

78 INDUSTRY NEWS

TAHA is your go-to destination for superior braiding solutions. Their signature Braiding Hair Gel offers exceptional hold and versatility, perfect for any hairstyle. With a paraben-free formula enriched with natural ingredients, it takes the drama out of braiding by softening and smoothing thick, curly hair. Elevate your customer's braiding experience with TAHA, where excellence meets innovation.

Haircare products inspired by delectable recipes from kitchens around the world – all perfected by science. Sauce Beauty products are meant to be fun and whimsical, but at the same time, truly efficacious, using ingredients that are good for the hair and scalp.

At Sauce Beauty, we believe in TransHAIRencyTM. Just like you are becoming more aware of the ingredients in the foods you eat, you want to know what’s going on your hair and scalp. We will tell you every ingredient we use in each of our products and why.

18

24

BUSINESS TIPS

Change your Thinking and Create a Culture that People Don't Want to Leave: 5 Steps To Turn Negative Thoughts Into Positive Actions

By Jessica Rector

Do you have a Negative Nancy (NN) or Toxic Tim (TT) that you’re keeping longer than you should? Would you let them go if you weren’t so short-staffed? One Negative Nancy or Toxic Tim infiltrates the whole company and it spreads throughout, affecting everyone.

The Secrets of Visionary Thinkers: how to ensure new ideas get real consideration

By Susan Robertson

When you think of famous visionary leaders, you often think that they have something, know something, or do something that the rest of us don't have, don't know, or can't do. The truth is, they don't. The only thing they have is an intuitive understanding of how to open their minds and consider new ideas.

64

By Dr. Shanessa Fenner

It's important to be informed about Alopecia just in case you encounter customers who have this condition so that you can help them find products that are the right fit. Alopecia areata is an autoimmune disorder that can lead to unpredictable hair loss on the scalp, beard, eyebrows, eyelashes, and body hair. 76

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Columnists: Edward Murawski

Contributors: Dr. Shanessa Fenner, Susan Robertson, Jessica Rector

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00.

Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340.

Cover price is $6.00. OTC

Post Master:

Please send address changes to: OTC Beauty Magazine

Attn: Subscriptions

3587 Oakcliff Rd., Doraville, GA 30340

Tel: 678-805-3291 Fax: 678-805-3292

Strengthening Business Resilience: The Role of Employee Well-being

Today, as we navigate unprecedented challenges across every sector, it becomes imperative for businesses to prioritize the well-being of their employees. Although technology is evolving at rapid speeds and offers positive benefits, it is still people who truly drive progress.

Investing in your employees' well-being and professional development will cultivate a sense of belonging and fortify your organization, which can lead to high employee retention rates and increased productivity.

Here are some ways to get started and increase employee wellbeing:

Foster Open Communication: Cultivate a culture of open communication where employees feel valued and supported. Encourage feedback, listen to employee concerns, and be open to hearing solutions.

Prioritize Mindfulness: Put employee well-being at the forefront of your organizational strategy. You could start by incorporating mindfulness training and offering relaxation and stress reduction techniques in a company newsletter.

Allyson Leak EDITOR

Embrace a Culture of Learning: By offering training programs and mentorship initiatives, you empower your employees to feel more confident in their skills and cultivate a workforce that is prepared to face any challenge.

Streamline Roles: It's important to ensure everyone in your business is on the same page at least once or twice a year. You can review the systems you have in place to identify what's working well and what’s not. By streamlining roles and processes, you can reduce unnecessary stress and improve productivity.

Check out ways to turn negative thoughts into positive actions on page 18 and the secrets of visionary thinkers on page 24. The Jinny Big Show was a huge success. Check out page 31, where you'll find a recap of the top highlights and an exclusive interview with Jinny President Eddie Jhin and Director of Purchasing Art Emm, as they share their reflections on this year's extraordinary event.

Wishing you continued success on your journey.

MARKET PLACE

NaturalStyle

We’ve curated grooming essentials for men, natural hair care gems, and skin rejuvenation products. Discover how these amazing products can elevate your customers' hair and skincare routine.

100% VIRGIN AFRICAN BLACK SOAP

This Virgin African Black Soap is 100% pure and natural and will make your customer's skin feel soft and smooth. African black soap has been traditionally used for centuries to treat all skin conditions, and this miracle cleanser from Africa is the authentic solution to acne, eczema, psoriasis, dry skin, dermatitis, and rashes. It contains unrefined shea butter to leave your customer's skin soft and moisturized due to its gentle exfoliating properties, vitamins, and minerals. Regular use of black soap helps to remove facial lines that are mostly early signs of aging and prevents premature wrinkles and sagging skin.

Aztec Secret Indian Healing Clay

This deep pore cleansing facial, hair, and body mask. It is 100% Natural Calcium Bentonite Clay that’s great for facials, body wraps, clay baths, foot soaks, hair masks, chilled clay knee packs, insect bites, and more.

Divina’s New STAIN ERASE, Haircolor

The Stain Remover, boasts a cutting-edge, quick-acting formula. This innovative solution is enriched with skin-soothing Aloe Vera leaf juice and carries a delightful, fresh, light scent. Eliminates hair color stains and residue from the forehead, temple, ears, and neck. Perfect for enhancing hairlines during and after coloring services. STAIN ERASE empowers colorists to deliver tidy color treatments to clients. Sizes Available: 16oz with easy push/pull nozzle and 32oz for easy refills. Made in the USA, Terryville, CT.

Contact: Customer Care 860589-7502 info@DivinaProducts. com www.DivinaProducts.com

GHOSTBOND Glowup with Sythergion Adhesion Technology

GHOSTBOND Glowup is formulated to provide robust adhesion without compromising on safety. It’s suitable for a wide range of materials, ensuring a strong bond without causing damage or wear.

Amino Bonding Complex Bonding Conditioning Masque

Palmer’s® Coconut Oil Formula® Amino Bonding Complex is a proprietary natural bonding technology, uniquely formulated to restore and protect hair bonds that have been severely damaged by chemicals, styling and/or the environment. The Amino Bonding Complex Bonding Conditioning Masque is a highly concentrated, bond conditioning reparative masque that instantly detangles, deeply nourishes and seals in hydration to reverse severe damage. It provides anti-breakage, lasting protection, brilliant shine and softness.

Coconut Paradise Hair, Body & Scalp Oil

Every day moisture is vital to all hair types and skin health.

Softee Daily Moisture Hair, Body & Scalp Oil rescues your customers from uncomfortable dryness each day using premium, natural oils and botanical extracts. It can help restore the skin, scalp, and hair. A little goes a long way to help complete hair and skin restoration when used daily.

ROSE PETAL FACIAL TONER

THAYERS Rose Petal Facial

Toner visibly improves the quality of skin, revealing glowy, moisturized skin that looks and feels healthier. This alcoholfree, gentle, non-drying toner acts like a remedy to hydrate skin all day, helping skin feel purified, balanced, and renewed. Skin texture is visibly smoother, pores appear smaller, and skin tone looks more even. Founded by Dr. Henry Thayer, Thayers Natural Remedies’ time-honored formula is made with Rose Water and a unique, proprietary blend of Aloe Vera and non-distilled Witch Hazel, grown exclusively for Thayers on a family farm in Fairfield County, Connecticut.

Braid Locking Gel Super Hold - Rose Water

NEXT IMAGE Braid Locking Gel is an all-in-1 styling solution for braiding, twisting, and locking for all hair types. Formulated with natural ingredients, Braid Locking Gel provides a long-lasting hold and hydrated effect on your customer's hair. This gel also achieves excellent edge styling with frizz control and adds a super hold function.

Silver Fox Gray

Enhancing Shampoo

It gently removes product residue, dirt and grime for a soft, clean beard and scalp. It is deep cleaning, instantly imparts brightness and shine, and compliments all men’s gray hair types.

Silver Fox Gray Enhancing Conditioner

It deeply conditions and provides moisture to men’s dry, gray hair without weighing down the hair. This leavein conditioner reverses the dehydrating effect of aging, dry hair and imparts brightness and shine.

Silver Fox Gray

Enhancing Beard Oil

It is formulated with a custom blend of natural oils to keep your beard healthy and bright. It instantly imparts brightness and shine and helps prevent dry, itchy skin and leaves behind no greasy residue.

Silver Fox Brush On Beard Color

The Arctic White Brush on Beard

Color is great for guys who want to achieve a full gray beard or the perfect Salt & Pepper look. Simply apply the color to patchy areas of dark facial hair until you achieve the desired color. It is easy to apply and easy to remove and blends seamlessly with your customer's natural gray.

By Jessica Rector

Change your Thinking and Create a Culture that People Don't Want to Leave

5 Steps To Turn Negative Thoughts Into Positive Actions

Do you have a Negative Nancy (NN) or Toxic Tim (TT) that you’re keeping longer than you should? Would you let them go if you weren’t so short-staffed? One Negative Nancy or Toxic Tim infiltrates the whole company and it spreads throughout, affecting everyone.

Think of it like this: You attend a meeting that NN was in. When you leave, you approach Positive Polly and share with Positive Polly, “It’s so frustrating dealing with NN. Why is she still here? All we do is constantly listen to her babble and unhappiness.”

Before you know it, you become a Negative Nancy, and Positive Polly sees the impact the original NN has made on you and the team. It only takes one person thinking negatively to bring the whole environment, culture, and team down. In order to help you, Positive Polly shares the following.

You have 60,000 thoughts a day and 80% of them are negative. These

come in the form or doubt, worry and stress and are linked to poor attitudes, declining engagement, and poor performance.

Most people think they are positive and optimistic, yet negativity shows and they don’t recognize it. In fact, 95% of your thoughts are repetitive. So, all of the negative thoughts keep getting repeated, impacting how you show up, speak out, lead, and live.

Your thoughts are the fundamental foundation of everything you do and everything you don’t do, yet often times you don’t think about them. When was the last time you thought about what you thought about?

If you’re like most people you think the same way you’ve always thoughts, resulting in the same behaviors, actions, and results.

If you want to change relationships, communication, interactions, your confidence, you must first change how you think. Once you change that, then everything else will change as well.

Here is a five-step process to help you change your thoughts to invoke different actions, behaviors and results and develop a positive work environment.

1. Identify—Recognize your thoughts. There’s an exercise to help you very specifically identify your negative thoughts. It’s called the Stand up/Sit down exercise. This is a great exercise to do as a team. Have someone read a set of statements. For every statement you agree with, you will move your body. Everyone starts in a standup position. For example, if the first statement is “If you’re ever thought you’re not smart enough,” and you agree, you’ll sit down. If you disagree with the statement, you’ll remain as you were. If the next statement is, “If you’ve ever thought you don’t have enough time,” and you agree, you’ll move (either stand up or sit down,

depending on what you did for the first statement). This repeats for every statement read (there should be about 15 statements read). During this activity, you can expect to hear laughter evoke from your group, as they are moving for most of them, which shows that negative thinking arises without you consciously knowing. And you have a lot more of them than you believe.

2. Write it—Once you’ve identified your negative thoughts, it’s important to write them down. Something happens in your brain when you write things down. They tend to become real, and you remember them more. So, when you write down your negative thoughts, you become more mindful when they arise. Follow the rest of the process with just one of your negative thoughts. Once you have mastered one, work on another (you don’t want to overwhelm you or burn you out on doing too many at once).

3. Triggers—What are your triggers for your negative thinking? Triggers can be a place, situation, mood, experience, or thing. If you’ve ever had a conversation with someone and walked away saying to yourself, “Why do I even bother,” then you also know a trigger can be a person too. And many times, it is a person. Write down all of your triggers. When you’re aware of your triggers, you can be on the lookout for them. When they come up, as they will, you are armed to not allow the negative thoughts to follow.

thought. There are two ways to do this reframing. First, you can say the opposite of the negative statement. Instead of staying I’m not a good enough leader, you can say, “I’m an awesome leader.” The second way is to ask questions. For instance, what courses do I need to take to become a better leader, what leadership book should I read to improve my leadership skills or who can mentor me into being a better leader. Your brain is constantly talking to. If you say you’re not a good enough leader, your brain will validate it with all the ways that it’s true. If you say you’re an awesome leader, your brain will validate it with all the ways that it’s true. So, listening to the positive part of your brain will make all the difference in your work and life.

YOU HAVE 60,000 THOUGHTS A DAY AND 80% OF THEM ARE NEGATIVE. THESE COME IN THE FORM OR DOUBT, WORRY AND STRESS AND ARE LINKED TO POOR ATTITUDES, DECLINING ENGAGEMENT, AND POOR PERFORMANCE.

5. Action—Once you have your reframing options, pick one to take action on. Nothing changes until you take action on it. Small action makes a huge difference. If you want to know the best leadership book to read, you may initially think you do not know any, however, your brain can solve that dilemma. It’ll reply with ideas to look up leadership books on Google, put a post on Facebook asking your friends for their recommendations or look up Amazon book reviews. Then it's time to decide which action you will take (which book to order and order it). Small consistent action is key to eradicating negative thinking.

4. Reframe—List all the ways to reframe the negative

Meet Jessica Rector

The more you work through this process the more positive thoughts you have. You’ll soon recognize negative thoughts in others and can help them master their own mindset. You’ll become the Positive Polly and help develop a positive work environment that no one wants to leave.

Jessica Rector, MBA, author of the #1 best-selling “Blaze Your Brain to Extinguish Burnout” and nine other books, helps organizations, leaders, and teams Say Yes to eradicate burnout and enhance mental health. As a burnout trailblazer, her research is used in her consulting and speaking and often shared on her podcast, “The Say Yes Experience.” For how Jessica can help your organization and team, go to www. jessicarector.com

UNLOCK YOUR BEST BEARD

CLEAN INGREDIENTS WITH TOP SHELF RESULTS

CAN ROUND UP WHEN ITS ON YOUR BEARD.

By Susan Robertson

THE SECRETS OF VISIONARY THINKERS:

HOW TO ENSURE

NEW IDEAS GET REAL CONSIDERATION Real

When you think of famous visionary leaders, you often think that they have something, know something, or do something that the rest of us don't have, don't know, or can't do. The truth is, they don't. The only thing they have is an intuitive understanding of how to open their minds and consider new ideas.

WITCH HAZEL

“

There’s an old adage that people are resistant to change. There’s some truth in that, most people are a bit resistant to change in most circumstances. ”

When you’re thinking about new ideas, you’re often thinking of the divergent phase of the brainstorming process - where you generate many new ideas.

However, the convergent (deciding) phase is equally important - to ensure that those new, fresh, and interesting ideas thought of during the divergent phase actually get considered. Due to some basic neuroscience principles, it’s all too easy to instantly reject any truly new ideas. The very human tendency is to decide to select the ideas that make you feel the least uncomfortable. In other words, even if you managed to generate some really unique and innovative ideas, you’re actually fairly unlikely to decide to use them unless you do some overt things to help overcome instinctive fears of anything new.

There’s an old adage that people are resistant to change. There’s some truth in that, most people are a bit resistant to change in most circumstances.

However, there are many instances where change is embraced with open arms. Events like marriage, the birth of a child, a career change, or moving to a new city are all dramatic life changes that are typically welcome. Most people are happy and excited to embark on these new journeys.

So, what is it about other types of changes that make the “people don’t like change” adage true? The difference is, with a few exceptions like the above, change is typically assumed to be negative.

To better understand this, think about this hypothetical situation. You’re at your desk, doing your work as usual, when your boss walks over and says, “Things are going to change around here”. If you’re like most people, your instant assumption is not that things are going to get better. You probably assume it’s going to be worse. That you will experience some loss

of something you currently benefit from. Even if you can acknowledge that the change might be good for the department or the company, your go-to assumption is that things will be somehow worse for you personally.

This expectation that change equals loss is, surprisingly, grounded in neuroscience. All humans have a set of cognitive biases. Cognitive biases are mental shortcuts that you use for problem-solving and decisionmaking. There are a few things to understand about cognitive biases before you dive into why they're problematic.

• First, cognitive biases are NOT the same kind of bias related to diversity and inclusion initiatives. That's a completely different concept. Cognitive biases are a neuroscience concept; they have to do with how our brains operate.

• Second, cognitive biases are not individual. All humans share the same cognitive biases. It is not as if you have one cognitive bias and somebody else has a different one. All humans share these same mental shortcuts.

• Thirdly, cognitive biases operate subconsciously. You are not aware you’re relying on these shortcuts when you are.

When it comes to the convergent phase of creative thinking - when you're voting and deciding from a large list of ideas - the cliche that people don't like change tends to hold true. You tend to shy away from the truly new ideas and only vote for the "safest" ideas.

This tendency is due to a specific cognitive bias called the Status Quo bias.

The Status Quo bias is the phenomenon just described - that you instantly and subconsciously presume change to mean loss. Specifically, loss to you

personally and individually. You assume that the current state of affairs is the best, and anything other than that will be negative.

So, when you are looking for new ideas and have generated a list of possibilities, and it is time to choose among them, you tend to choose only the safest, most incremental, and least disruptive ideas. In other words, you lean toward the least amount of change possible.

But suppose the situation is something that actually needs real change. In that case, you need to ensure that the team making the decisions doesn't let the status quo bias get in the way of considering a more radical idea, which may be the one that really solves the problem.

Here are some tips to help you get around the status quo bias.

1. Overtly include in your list of criteria that you want ideas that are disruptive, new, and will make a significant impact. Clearly stating that as a criteria will make a difference and will remind people that they need to explicitly consider some of the more interesting, unique, and potentially harder-to-implement ideas.

2. Another way you can approach getting around this status quo bias is to require the group to list the potential downsides of changing nothing. Changing nothing is a decision. And unfortunately, it is often the decision that is made by default. You can all too easily "decide to decide later" once you have more information. And then during the next meeting, you decide again to decide later, once you have even more information. And you continue that cycle until you miss the window entirely, and it's too late. So, when a group decides not to decide, they need to consider the true consequences of that decision. Given that they thought there was a need to get together and develop new ideas, there's likely a definitive reason to create change by selecting a more impactful idea.

Meet Susan Robertson

In order to become a more visionary and creative leader, you need to personally ensure that new, interesting, and more challenging ideas get real consideration. And you need to give your team some assistance so that they can do the same. These tips for getting around the Status Quo bias will help your team truly consider the potentially more disruptive ideas you may need to fundamentally solve the challenge at hand.

Susan Robertson empowers individuals, teams, and organizations to more nimbly adapt to change, by transforming thinking from “why we can’t” to “how might we?” She is a creative thinking expert with over 20 years of experience speaking and coaching in Fortune 500 companies. As an instructor on applied creativity at Harvard, Susan brings a scientific foundation to enhancing human creativity. To learn more, please go to: SusanRobertsonSpeaker.com.

Celebrating Curls: EXPERT ADVICE

An Interview With Gabrielle Zalina from En Love

In the world of haircare, Gabrielle Zalina stands out as a beacon of empowerment and self-love. With her brand, En Love, she celebrates the beauty and versatility of naturally textured hair. In this interview, we delve into the heart of En Love's ethos, exploring its origins, core values, and vision for the future.

OTC: Can you share the inspiration behind starting En Love and what motivated you to focus specifically on hair care products for curls?

Gabrielle: Our inspiration for starting En Love began from the deep love and reemergence of Naturally kinky, curly hair - returning to women all over the globe. In the salon, I’ve transitioned thousands of women from relaxed to their natural texture and we all needed plant-infused products that fit right into our daily hair habits. I’ve personally been relaxerfree since 2008, when I made that decision, I knew someday I wanted to formulate my own products for myself, family, and clients. Now we make them for everyone!

OTC: Your bio mentions your upbringing and the influence of family beauty rituals. How have those experiences shaped the ethos and vision of En Love?

Gabrielle: To this day, my mom is a beauty queen! She still is in my ear like “do this, try that”. Beauty is such a huge factor for me especially being one of five daughters and having three daughters of my own. Each one of us has naturally textured hair, I mean who better to formulate for us than me, a 20-year Textured Hair Pro. My family is definitely my inspiration every step along the way.

OTC: Aloe vera is a prominent ingredient in your products. Could you elaborate on why you chose aloe vera as the primary ingredient and its benefits for curly hair?

Gabrielle: Aloe vera is an essential to total body wellness and utilizing it as a base for all our products provides the perfect pH environment for curly hair to thrive. Aloe Vera releases anthraquinones perfect for cell regeneration and preserving elasticity.

OTC: En Love emphasizes the use of natural ingredients. How do these ingredients contribute to the overall health and beauty of curls, and what sets your products apart from others in the market?

Gabrielle: Formulating products with ingredients our bodies happily process is principle #1. The ratio of our ingredients makes our formulations sustainable and rare in the market today.

OTC: Your mission statement emphasizes promoting self-love and self-care through hair rituals. How do you envision these

rituals impacting women's lives beyond just hair care?

Gabrielle: Self-love and rituals actually shape our world. What we do consistently becomes ritual for us and the time we pour into nourishing ourselves can only magnify in the world as more beauty, health and love for ourselves in a positive way. We designed En Love to be apart of those moments we make for ourselves that become like meditation and affirmation. We look forward to expanding more into this in the future with our brand.

OTC: The Knot Ever Detangler is highlighted as a family-friendly product. How does En Love cater to diverse hair types?

Gabrielle: Our products can work with all hair types, it’s all in the application. A dime size amount of Knot Ever Detangler could easily be used on Naturally Straight hair as a softening, frizz reducing agent for blow drying. All our products can be used on the full range of straight, wavy to kinky, curly hair.

OTC: Edge control is featured as a convenient on-the-go product. What considerations go into designing products for ease of use and portability without compromising effectiveness?

Gabrielle: We want the size to be attractive when hair is on the go. As my teenage daughter mentioned, sometimes you just need to freshen your edges during a long day. So we placed as much holding punch in our Edge Control while also maintaining proper moisture in a convenient purse size for anytime glow ups.

OTC: Looking ahead, what future developments or expansions do you envision for En Love, both in terms of product offerings and the brand's impact on the community of curly-haired individuals?

Gabrielle: We envision the continued expansion of our Moisture Crush line along with more styling products and further development of our newest Strength & Length line, specifically for increased hair growth and sustainability. It’s our goal to deepen self care empowerment as a main facet in supporting the curly hair community not only with great products but also with varying educational and philanthropic efforts.

Q&A

QUESTIONS AND ANSWERS

The Jinny Big Show was a huge success! Each year hair and beauty brands gather at The Jinny Big Show to introduce new brands, showcase their products, grow their customer base, and network to make long-lasting connections. Check out our interview with the President of Jinny Corp, Mr. Eddie Jhin.

OTC: Can you share some highlights of the shows, and how do you envision these shows impacting the beauty industry?

Mr. Jhin: I thought each of the five Jinny Trade Shows had a different and good flavor of highlights due to the fact that each show has different types of customers. I truly believe that our Jinny trade shows have a great positive impact on our ethnic beauty industry. Our trade show brings out the best and top OTC store owners and their managers to our shows, and they are interested in learning and also, at the same time, getting the special deals that we only offer doing our shows.

OTC: How does Jinny Beauty ensure that its Big Show remains the go-to destination for industry professionals seeking the lowest prices on best sellers and the latest innovations?

Mr. Jhin: Every year, we will do our best to come up with something different to provide to our vendors and, at the same time to our domestic and international customers. We are fully aware that our shows bring out the best customers and vendors. Still, in order to stay on top of this game, we will need to work harder and think about ways that can benefit all parties and I think we will present something new in 2025 that will be different than in the previous years.

Eddie Jhin

President of Jinny Corp

Mr. Jhin: This year, our Atlanta show was merged with the Korean Atlanta Beauty Association, this is something we have not done in the past. The collaboration between our company’s network and the associations efforts to reach out to their constituents made this show have a higher attendance than in the past.

OTC: With the beauty industry constantly evolving, how does Jinny Beauty stay ahead of trends and incorporate them into its offerings?

Mr. Jhin: As mentioned earlier, in order to stay on top of any industry, the company has to work harder to come up with a new idea or concept. We have something that can help our customers to increase their store sales even after the shows are finished and this is something that they can use for their consumers who visit their store to shop. This is a new idea and has never been done before, but I think it’s definitely something worth showing it in 2025.

OTC: What does the future hold for The Jinny Big Show?

OTC: In what ways does the Jinny Big Shows foster networking and collaboration opportunities for attendees, and how does this contribute to the overall success of the events?

Mr. Jhin: Jinny was the very first company who came up with the Trade show concept back in 1996. It is our duty that our Jinny Trade show will exist in the future. I think in 2024, our vendors realized that our shows really set us apart from any other distributor‘s show, and our mission is that we will just work harder and do our best to fully cooperate with our vendors to present the best deals and best ideas to keep our industry healthy and keep striving to be better than before. This is my ultimate goal for our industry. We need to come up with a win-win situation with our vendors, our Jinny customers, and ultimately to the consumers who shop at our customer’s stores.

Q&A

QUESTIONS AND ANSWERS

Art Emm

Director of Purchasing

OTC: Can you share some highlights of the shows, and how do you envision these shows impacting the beauty industry?

Art Emm: The Jinny shows were well attended this year by OTC stores and our vendor partners. We also had several new vendors and many new items to present this year. These shows give our vendor partners the opportunity to present their new items to stores and the OTC store owners the opportunity to learn about many items they may or may not currently stock in their stores to help them grow their business.

OTC: How does Jinny Beauty ensure that its Big Show remains the go-to destination for industry professionals seeking the lowest prices on best sellers and the latest innovations?

Art Emm: Each year, we continue to work very hard as a team and with our vendor partners to put on a great show with opportunities to learn more about our industry, find new things, save money with our great promotions, and earn incredible gifts, rewards, and discounts to help them grow their business. We will continue to always strive to be a highly attend trade show in this industry as we have been for years.

Art Emm: We feel strongly and encourage our attendees from both the OTC stores and our vendor partners to collaborate on our industry and new items as the best place to understand what is really going on in the industry. We actually award extra reward points towards gifts to our customers just for going up to a vendor booth to talk with them.

OTC: With the beauty industry constantly evolving, how does Jinny Beauty stay ahead of trends and incorporate them into its offerings?

Art Emm: We have always prided ourselves on being on or ahead of industry trends, which has greatly contributed to the success of Jinny Beauty Supply over the years, and we will continue to do so in the future.

OTC: What does the future hold for The Jinny Big Show?

Art Emm: We are constantly trying to make our shows the best in the industry, which we have done over the past five years and will continue to do. Our shows are an important event for our industry and you can count on us to find ways to continue to improve them for the betterment of our customers and our vendor partners as well to help us all continue to grow our business.

OTC: In what ways does the Jinny Big Shows foster networking and collaboration opportunities for attendees, and how does this contribute to the overall success of the events?

MIAMI, FLORIDA

February 25th, 2024

Jinny Beauty of Florida

16241 N.W. 48th Ave. Hialeah, FL 33014

BIG SHOW | MIAMI JINNY

BIG SHOW | MIAMI JINNY

BIG SHOW | MIAMI JINNY

BIG SHOW | DALLAS JINNY

BIG SHOW | DALLAS JINNY

BIG SHOW | DALLAS JINNY

ATLANTA, GEORGIA

March 10TH, 2024

Georgia International Convention Center

2000 Convention Center Concourse College Park, GA 30337

BIG SHOW | ATLANTA JINNY

BIG SHOW | ATLANTA JINNY

BIG SHOW | ATLANTA JINNY

CINNAMINSON, NEW JERSEY

March 17th, 2024

Jinny Beauty of New Jersey 2704 Cindel Dr. Cinnaminson, NJ 08077

BIG SHOW | NEW JERSEY JINNY

BIG SHOW | NEW JERSEY JINNY

BIG SHOW | NEW JERSEY JINNY

CHICAGO, ILLINOIS

March 24th

Jinny Beauty of Chicago

45 West Hintz Rd. Wheeling, IL 60090

BIG SHOW | CHICAGO

BIG SHOW | CHICAGO JINNY

BIG SHOW | CHICAGO JINNY

DR. SHANESSA FENNER

COMBATTING ALOPECIA AND OTHER FORMS OF HAIR LOSS

It's important to be informed about Alopecia just in case you encounter customers who have this condition so that you can help them find products that are the right fit. Alopecia areata is an autoimmune disorder that can lead to unpredictable hair loss on the scalp, beard, eyebrows, eyelashes, and body hair. Alopecia can be bald spots or bald patches. This condition can start at any age and can affect people of all races and genders. Most individuals who develop alopecia have a family history and an environmental trigger such as emotional or physical stress. The risk of developing this disorder is also high in individuals who have asthma, vitiligo, hay fever, Lupus, eating disorders, thyroid disease, and anemia.

Meet Dr. Shanessa

There are different patterns of alopecia areata:

• Alopecia totalis - All scalp hair is lost.

• Alopecia universalis - All scalp and body hair are lost.

• Ophiasis - Hair lost is limited to the sides and lower back of the scalp.

• Patchy alopecia areata - Patches of hair are lost all over the scalp.

There is no cure or prevention for alopecia areata and it can be very difficult to treat. About 60% of people with alopecia areata experience the first episode of hair loss around the age of 20. It is followed by hair growth and it is common for the problem to reoccur.

Most treatments can stop the spreading of hair loss and can make the hair regrow. The treatment that an individual receives is dependent upon their age and how much hair has been lost. Some of those treatments include topical treatments, shots in the area of the hair loss and pills that treat the body’s systems. You can also visit a hair loss specialist for treatment too. Some studies have shown that up to 70% of individuals with small alopecia will regrow their hair.

The loss of hair can have a devastating psychological impact on an individual. It can make them feel less attractive and they may find themselves in a state of depression, low self-esteem, anxiety and social isolation. These symptoms can impair an individual’s ability to work, socialize with others and perform daily activities. Psychological treatment is important for individuals with hair loss who are experiencing these symptoms.

Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer, and model.

Think Like a Black Belt Kindle Edition

By Jim Bouchard

Change the way you think about life, business and success forever. From now on, Think Like a Black Belt!

Bestselling author Larry Winget says “Jim, a real black belt himself, does a great job teaching you to be your best by obtaining the mindset that will propel you to excellence. Read this book!”

Spencer Hughes, host of FOX Across America calls Think Like a Black Belt “a much needed roundhouse kick to laziness and complacency for those of us who need that spark to make our dreams come true.”

Think Like a Black Belt is a full-contact look at the fundamental mindset characteristics we all need to achieve excellence in personal and professional life. The author, Jim Bouchard, shares the philosophy he developed as a professional martial artist to give the reader a look inside the mind of a black belt.

TOP FIVE

Must-Have Hair Products for Perfect Hair Days

Rosemary Mint Scalp & Hair Strengthening Oil

The Rosemary Mint scalp and hair oil is a nutrient-rich, intensive formula meant to help your customers address their hair concerns. From nourishing hair follicles to smoothing split ends and helping with dry scalp, this hair oil uses natural, organic ingredients and essential oils to provide the care your hair deserves. It can be used on protective styles, including braids and weaves.

Finding the right products can make all the difference between lackluster locks and luscious, vibrant hair. Whether your customers are battling dry hair, seeking to define their curls, or simply aiming for that coveted salon-worthy shine, the market offers a plethora of options to cater to their specific needs. We've curated a selection of the top 5 hair products that have been garnering rave reviews from beauty enthusiasts and professionals alike.

Mousse Def Texture Foam ®

This dual-use mousse provides the perfect amount of hold to define your customer's curls or control their sleek look. The Doux Mousse Def Texture Foam gives definition, shine, and volume to every hair type and curl pattern.

Jamaican Black Castor Oil Water

Your customers will be able to moisturize, detangle and strengthen their hair. It boosts and locks in moisture, detangles, and reduces combing damage.

It features Jamaican Black Castor Oil and Vitamin C & E and increases fiber strength while preventing frizz. 1 2 3 4

Miracle Drops - Original Kaleidoscope Miracle Drops is the liquid gold of hair products! This hair and scalp oil is filled with essential oils to combat dry scalp, aid in hair growth, and offer a lightweight shine to the hair. Kaleidoscope Miracle Drops are infused with cooling peppermint to enhance blood circulation. The tea tree oil helps to cleanse the scalp and combat dryness. Aloe extracts assist with nourishing and moisturizing the hair follicles to prevent breakage and shedding.

Wrap Me Foaming Mousse

Coconut and shea oils deeply hydrate hair from the inside out, leaving hair soft and nourished with brilliant shine. This fast-drying foaming mousse leaves wraps soft and full of body. It can be used for wash and wear styles, defining curls, and taming frizz.

Beautiful Hair is Our Business

Great for All Textures and Styles — from Straight to Curly — from Wraps to Braids!

• Superior long lasting hold, body and shine

• Quick drying, heat protecting, non-sticky

• For wrapping, setting or thermal styling

BY ALLYSON LEAK

An Exclusive Interview with Andy Rah, the Founder of Sauce Beauty

In the haircare industry, innovation often arises from unexpected sources. Meet Andy Rah, the culinary enthusiast turned beauty mogul behind Sauce Beauty, a brand redefining haircare with a delectable twist. Join us as we delve into Andy's dedication to hair nourishment and ingredient transparency through "TransHAIRency," and the seamless fusion of food and haircare that defines Sauce Beauty's ethos.

OTC: What inspired you to merge your passions for haircare products and cooking to create Sauce Beauty?

Andy: I had worked in the beauty industry for around 15 years when I started Sauce Beauty, but I have always had a personal passion for cooking and eating food. My kids have grown up helping me in the kitchen, and they’ve both learned to be daring with trying new food. My daughter even started eating raw oysters when she was around 8 years old. Sauce Beauty was my opportunity to combine my work passion with my personal passion.

OTC: Can you tell us about the journey from working with top beauty companies to founding your own brand?

Andy: I had the amazing opportunity to work for some of the biggest and successful beauty companies, like L’Oreal USA in New York City, TIGI (part of Unilever) and Macadamia Beauty. I also helped Gabrielle Union start her own haircare brand, Flawless by Gabrielle Union. As my path took me from bigger companies to smaller and smaller companies, I became more involved with aspects of the business outside of my sweet spot, which was marketing. I learned from some amazing industry leaders and finally felt able to start my own company in 2018.

OTC: How do you incorporate your expertise in haircare product development into creating unique formulations for

Sauce Beauty?

Andy: I’ve been fortunate enough to create products for a wide variety of haircare brands, from high-end retail, to salon and mass brands. I think this experience really helps me create my formulas for Sauce Beauty, because I’m able to take some of the best formulas, ingredients and innovations from brands across all of these channels. What I like to say is that I bring the efficacy and innovation from prestige and salon brands into the mass retail channel. I believe products must work – they must be highly efficacious first, and then we figure out the rest after that.

OTC: Please share some insights into how you select ingredients for your products, particularly those inspired by recipes.

Andy: I try to bring inspiration from some tried and true ‘home recipes’ for hair. Some of those true kitchen recipes – like people putting avocadoes in their hair, or coconut oil. And of course, bringing some of the great technology that’s available to us now that hasn’t always been. But instead of being a highly technical or ingredient-driven brand, I have always wanted Sauce Beauty to be fun and whimsical. To me, there are far too many brands that take themselves so seriously. Sauce is meant to be fun! That’s why we try to come up with fun names like Hot Sauce and Tzatziki Taming Spray.

OTC: Your brand emphasizes TransHAIRency™. How do you ensure transparency in your product formulations, and why is it important to you?

Andy: I have to be transparent myself here. I got the idea of TransHAIRency from Southwest Airlines, who coined the Transfarency a long time ago. For those that don’t know, Sauce Beauty was founded in Texas, just like Southwest Airlines. Being transparent to the consumer is important to me. You see so many brands out there that talk about

the great key ingredients they have in their formulas. But what they don’t do is talk about all of the other chemicals. But as a product developer, I believe that chemicals can be just as important as the natural ingredients in a product; sometimes even more so. On our website, you’ll see that every ingredient in every product is listed out, with explanations why we use that ingredient. That way, the consumer can understand that a chemical might be necessary in a product as a preservative, for example, to keep it safe in the hot, humid environment of a shower for months at a time.

OTC: What challenges did you face when starting Sauce Beauty, and how did you overcome them?

Andy: Brand awareness was probably the toughest part of starting out as a brand new product line from a brand new company. I think one of the best things we did was a significant consumer sampling program that was supplemented with a review program (consumers tried the samples and were asked to go to our website or retailer websites and review them). Our Guacamole Whip Hair Mask was the sample we gave out, and it got such rave reviews online that it really took off like we could have never imagined. And it’s still our best selling product today.

OTC: Could you highlight some key ingredients used in Sauce Beauty products and their specific benefits for hair and scalp health?

Andy: Oh there are so many ingredients, it’s hard to pick! But I’d be remiss if I didn’t talk about the Guacamole Whip Hair Mask first. Our best selling product has avocado, monoi oil and argan oil. Everyone knows that avocados are a super food, but they’re not just good for your body, they’re great for hair. Monoi and argan oils are tried and true ingredients that are ideal for making hair soft, shiny and healthy. But we’re also launching some new products with cutting edge ingredients, bringing technology to our portfolio. Our new Guacamole Whip BondRepairing Leave-In Spray Mask that is launching contains bond-repairing polypeptides, functional keratin and quinoa proteins – these ingredients combine to help prevent hair breakage instantly and protects hair color.

OTC: How do you see Sauce Beauty contributing to the evolving landscape of clean beauty and consumer awareness about product ingredients?

Andy: Our products all have a baseline in clean beauty, with each product being sulfate-free and paraben-free. Our products for textured hair takes that a step further and are also free of silicones, alcohol, petrolatum, gluten and phthalates. We also keep an eye on what retailers and watch groups consider ‘clean’ and try to participate when it makes sense. But as I mentioned earlier, one of my first priorities is that products work

as they’re expected to; so we make all of our ingredient selections with deliberation and understanding the tradeoffs between the performance that a consumer wants vs. just being able to claim to be on someone’s clean list. The difficult part of this process is that every retailer has a different definition of what ‘clean beauty’ is, so we have to use our own judgment in terms of balancing product performance and just meeting some arbitrary definition of clean. That being said, my number priority with products is that they’re made to be safe and highly efficacious. If that means I miss being on some list or two, that’s ok. The consumer is my #1 priority.

OTC: What is your vision for the future of Sauce Beauty? Are there any new products or initiatives on the horizon?

Andy: We are always trying to stay on top of consumer trends and beauty trends and bring new products to market. The upside of being a small company is that we have the ability to move really quickly to market. In 2023, we launched our Rosemary Mint Hair Oil and Guacamole Hair Wax Stick. Both of those product formats were trending on TikTok, online and in brick and mortar retailers. And we got ours to market within just a few months! In 2024, we are launching a Guacamole Whip Shampoo and Conditioner to go along with our best-selling, Guacamole Whip Hair Mask. But we’re also launching our Guacamole Whip BondRepairing Leave-In Spray Mask, which is an amazing innovation in the category – a first of its kind mask that is super thick but liquifies as it sprays. This product contains bond-repairing polypeptides, functional keratin and quinoa proteins – these ingredients combine to help prevent hair breakage instantly and protects hair color. We also see the huge trend in textured hair that’s been going on already, and we plan to bring even more products to that important category. And finally, we do have plans to investigate opportunities in beauty outside of hair care, so definitely keep an eye out. We have very exciting innovation in the works!

Gamma Hybrid Dryer

The Industry is no stranger to our original Xcell blowdryer, which sports a digital brushless motor that runs at 110K RPMS. These motors are lightweight and whisper quiet, making it a salon and barbershop favorite. You will notice three sets of buttons on it, one for heat, one for fan power, and a separate on-off lock selector switch.

The Xcell led Gamma to innovate a newer blow-dryer that's almost half the retail price, smaller, and actually very close in terms of velocity in our private testing. That blow dryer is the Gamma Hybrid.

Despite its lower price, the features it packs are very innovative. First, you will

notice only two analog switches on the side. This allowed Gamma to reduce the size of the dryer by omitting that 3rd switch. Another notable feature is the triple protection filter. There are three separate filters that are on the back of this dryer that help prevent debris from entering.

You can unscrew the back and easily clean your dryer when you do your regular maintenance as we all know, regular maintenance is the key to getting the most out of your equipment.

Edward Murawski

Youtube Barber Academy: 125K subscribers

Shop Owner | Creative Education Director

Gamma+ | Stylecraft

Shaping the Future of Men's Grooming: A Conversation with Innovative Beauty's President & CEO

Innovative Beauty, a pioneering company in the beauty industry, has unveiled a groundbreaking product – the Godefroy Silver Fox Men's Silver And Gray Beard Brighten. As beauty supply owners strive to curate exceptional offerings for their clientele, we delve into an exclusive Q&A with President and CEO Clay Campbell to explore the inspiration behind this innovative product, future developments, and the company's commitment to sustainability in the grooming industry.

OTC: What is your role at Innovative Beauty and what inspired you to have a career in this industry?

Clay: I am the President and CEO of Innovative Beauty Products, alongside my wife, Lena. We started this business 20 years ago, and my role today primarily involves new product development. We both have been in the beauty industry for nearly 40 years and share a passion for bringing unique products to market.

OTC: What inspired Innovative Beauty to create the Godefroy Silver Fox Men's Silver And Gray Beard Brighten product, and what sets it apart from other beard care products on the market?

Clay: The gray enhancing category has always existed for women’s haircare, it’s a billion-dollar category, but nobody has developed a product line focused on the needs of men with graying scalp and facial hair. Men’s gray hair is different than women’s. It’s thicker and courser, and the lack of pigmentation on thick hair requires a different set of ingredients to effectively remove yellow and brassy undertones.

Clay: All the products contain a blend of ultraviolet pigments and emollients designed to reduce yellowing and brassiness, while hydrating and strengthening gray scalp and facial hair. The shampoo, beard oil, and conditioner also contain ingredients like coconut derived cleansers, olive oil, and castor oil. As you age, your hair can grow thinner and more brittle, so the nourishing ingredients we curated the products with help with this.

OTC: Can you share some key ingredients or features of the Godefroy Silver Fox Men's Silver And Gray Beard Brighten product that make it particularly suitable for men with silver and gray beards?

OTC: How has the response been from customers who have tried the product? Have you received any feedback or testimonials that stand out?

Clay: In 2018 we released a gray enhancing leave-in conditioner for men's beards/facial hair. Customers loved this original product, which prompted us to expand the product line. By creating a comprehensive regimen centered around the leave-in conditioner, including a shampoo and a beard oil, we've provided a holistic solution for men's grooming needs.

OTC: For beauty supply owners looking to introduce this product to their customers, what advice or tips would you offer to effectively showcase and promote this product in their stores?

Clay: It’s a short product line with 3 items: A gray enhancing beard shampoo and leave in conditioner, along with a gray enhancing beard

oil. All the items can be used together or separately. We also have a brush on beard colorant called Arctic White, which fills in patchy areas of pigmented colors on men’s facial hair. It’s for men who want a full gray beard effect; another first of its kind. All the products are designed to cancel out yellow and dull tones and leave you with bright white, vibrant, healthy gray hair.

OTC: In what ways does the Godefroy Silver Fox Men's Silver And Gray Beard Brighten product align with current trends or preferences in the men's grooming market, especially among those with silver or gray beards?

Clay: So, men's grooming has been a growing category lately. More and more men have been investing in personal care products to enhance their appearance and grooming routines. There has been a recent trend to avoid beard/scalp coloring products and embrace your natural gray. Most want to avoid the negative effects of harmful chemicals, including PPD. Embracing a more natural look and your gray is huge in pop culture right now. You can see celebrities like Steve Carell, Ben Stiller, Mel Gibson, and Chris Pine embracing their grays. Lastly, with over 40% of men in the United States aged 40 and above, there's a significant demand for grooming products tailored to their needs.

OTC: How does Innovative Beauty prioritize sustainability?

Clay: At Innovative Beauty, sustainability is a top priority across all aspects of our operations. We actively reduce our carbon footprint by utilizing domestic manufacturers.

As both a business and a manufacturer, we're committed to sustainable practices throughout our supply chain. Our packaging reflects this commitment, with cartons that are 100% recyclable. Additionally, we are 100% cruelty free and PETA certified.

OTC: Are there any upcoming developments or expansions planned for the Godefroy Silver Fox product line, or any related products that beauty supply owners should be aware of?

Clay: We have other products in development for 2024. We have exciting plans for expanding the Godefroy Silver Fox product line; One upcoming addition is the introduction of a Brush-On Beard Whitening Pen, designed to effortlessly transform beards and hair to a full gray/white shade. This product allows users to cover patches in their facial hair, helping them achieve a fuller and more sophisticated appearance. The brush delivers vibrant white color that can be easily styled and washed out. It is a very versatile product. Also, our in-house social media team is contacting barbers across the country, along with bloggers and other social media personalities. We will be sponsoring educational events in 2024, and we hope to reach as many key influencers as possible.

OTC: Do your beard products have formulations suitable for use on the hair on one's head as well?

Clay: Yes! The Silver Fox shampoo and the leavein conditioner can be used on the scalp as well. These products offer a comprehensive solution for men who prioritize both facial and scalp care in their grooming routine. Both the shampoo and conditioner effectively remove impurities and build-up without compromising the natural oils essential for a healthy beard- and a healthy scalp.

OTC: What is the price point/pricing range for the Silver Fox products?

Clay: Silver Fox products are positioned within the mid-range pricing tier, with each item retailing individually for $10. While there may be slight variations in price based on the specific product or retailer, this pricing strategy is reflective of the premium quality ingredients, sophisticated formulations, and the specialized approach of our grooming solutions.

OTC: What point-of-sale material do you have?

Clay: For the Silver Fox product line, we offer a range of point-ofsale materials to support our presence in beauty stores. We can offer customizable product display cases designed to captivate the customers' attention. Additionally, we can provide product banners featuring the Silver Fox branding and imagery. Godefroy also has a large social presence; on Instagram, we have over 100k followers. Our social media channels serve as valuable platforms for showcasing our Silver Fox products.

BY ALLYSON LEAK

BY ALLYSON LEAK

Quality matters,

especially when it comes to your customer's satisfaction.

Check out these top quality picks to keep in stock.

Eco Style Texture Edit Kurly Define Glaze Serum

A customized formula for type 3 curls to loose coils, this serum is part of Eco Style’s Texture Edit Kurly collection. The serum is a medium weight oil that impacts natural luster and softness to curls and loose coils to finish any style, also formulated with Vitamin K.

Jamaican Black Castor Oil, Black Tea, Black Cumin, and Black Currant, this innovative gel offers multiple benefits for the hair. Crafted without parabens, petroleum, formaldehyde, mineral oil, or alcohol, this conditioning gel provides a gentle yet effective approach to hair care.

TAHA Braiding Gel

ApHogee Style & Wrap Mousse

This easy to apply foam adds incredible shine and body when used for heat styling, wrapping or setting your hair. This non-sticky, no flake formula provides extra long lasting hold and ApHogee ProPhytamine complex provides protection against heat and hair breakage.

It's Jam Professional Conditioning Gel With Biotin + 5 Black Essential Oils

The Africa Anti Aging It's Jam Professional Conditioning Gel, is a premium hair care solution formulated to nourish and revitalize the hair with the power of nature's ingredients. Infused with a blend of Biotin and 5 Black Essential Oils, including

TAHA is your go-to destination for superior braiding solutions. Their signature Braiding Hair Gel offers exceptional hold and versatility, perfect for any hairstyle. With a parabenfree formula enriched with natural ingredients, it takes the drama out of braiding by softening and smoothing thick, curly hair.

Camille Rose Almond Jai Twisting Butter

This soft hair twist product is a styling butter to smooth and elongate strands. Their formulation includes almond milk, honey, and aloe vera to penetrate the hair shaft and soothe the scalp. Using the twisting butter for natural hair ensures that your customer's curls are properly moisturized and protected for twist out styles.

INDUSTRY NEWS

Give Your Wash Day Experience a BrandNew Feel! Haircare

Brand African Pride Introduces a Sensory Regimen with Its Newest Collection, Feel It Formula!

A treatment line for ultimate breakage protection & promoting hair growth

African Pride, the trusted and legacy haircare brand, proudly unveils its latest innovation –the 'Feel It Formula' haircare line. This 4-step collection is meticulously crafted to redefine the 'Wash Day Experience,' offering a sensory regimen that caters to all hair types, chemical, relaxed, or transitioning; restoring dry, damaged hair, and treating irritated scalps #feelthedifference.

The NEW African Pride 'Feel It Formula' line ignites your senses through stimulating fragrances, invigorating sensations, and nourishing formulas. The collection is formulated with a blend of 3-key super ingredients: Peppermint Oil, to promote hair growth and increase hair follicle thickness; Rosemary Oil, to stimulate the roots and enhance scalp circulation; and Sage Oil, to aid in preventing hair loss, soothes scalp irritation, and restores shine.

"We at African Pride are excited about the launch of our newest collection, 'Feel It Formula.' It is a testament to African Pride's commitment to meeting our consumer’s needs. We understand the significance of achieving healthy hair and with our latest innovation, we're not just offering products; we're providing a strengthening regimen that not only combats damage but provides a delightful experience. I am very thrilled to present a line that everyone can experience, despite hair type,” states Jazzmene Ford, Marketing Manager at African Pride.

The Collection includes:

• African Pride Feel It Formula

Peppermint, Rosemary & Sage Strengthening Shampoo (SRP $6.99) - Deeply cleanses hair and scalp, removing product build-up without stripping moisture. Provides a soothing, cooling sensation.

• African Pride Feel It Formula

Peppermint, Rosemary & Sage Strengthening Mask (SRP $6.99)Strengthens and hydrates hair strands from root to tip.

• African Pride Feel It Formula

Peppermint, Rosemary & Sage

Strengthening Oil (SRP $6.99)Stimulating oil that hydrates the scalp, restores breakage, and promotes healthy hair growth. It can be used daily or as a hot oil treatment.

• African Pride Feel It Formula

Peppermint, Rosemary & Sage

Strengthening Balm (SRP $6.99)

- Infused with Peppermint, Rosemary, and sage to stimulate and moisturize the scalp, edges, and nape. Helps prevent and reduce hair loss, even with style changes.

• All products are free from sulfates, mineral oil, petrolatum, and phthalates.

African Pride's 'Feel It Formula' collection is tested and proven to minimize breakage, promote a healthy scalp, and nourish hair for optimal length retention. Elevate your haircare routine and give your 'Wash Day Experience' a brand-new feel with African Pride's latest innovation. Starting January 2024, The 'Feel It Formula' collection will be available at select Target, Walmart, Walgreens, and Family Dollar retailers.

Join the African Pride family and #FeeltheDifference! For more information, please visit www. africanpride.com, follow on Instagram (@myafricanpride), Facebook (facebook. com/myafricanpride), and TiKTok (myafricanpride).

About African Pride

For 30 years, African Pride has addressed the haircare needs of all hair types and textures whether natural or relaxed with brands like Black Castor Miracle, Moisture Miracle,Shea Miracle,Olive Miracle, and Dream Kids. We believe in the unspoken power of a great hair day. The boost of energy given when your beauty and confidence are intertwined should be accessible to all women. African Pride products were created with premium, natural ingredients at an affordable price to ensure that you're less stressed about your hair and more focused on stepping into your best self.

CMOSS BEAUTY™, “COLLAGEN OF THE SEA” LAUNCHES THEIR INNOVATIVE SKINCARE LINE, COMBINING THE POWER OF THE SEA WITH SCIENCE

In an exciting revelation for skincare lovers, cMOSS BEAUTY™ has officially launched in the US this month, and it is creating quite a buzz with its unique line of clean and natural Irish Sea Moss based products. By combining the extraordinary properties of Irish Sea Moss, which is known as “collagen of the sea” with scientific advancements and active botanicals, the brand delivers clean and transformative skincare results like never before.

The story of cMOSS BEAUTY™ began with founder, Laurie Larkey, facing the challenges of having her thyroid fully removed and embarking on a mission to regain her vitality and improve her overall well-being. As her journey unfolded, she discovered the incredible benefits of Irish Sea Moss, an edible oceanic plant known for its nutrient and iodine-rich composition. Inspired by these personal experiences, Laurie teamed with renowned beauty and skincare experts along with leading cosmetics laboratories to create cMOSS BEAUTY™. When applied topically, Irish Sea Moss has been shown to refine pores, and tighten, brighten, and shower skin with essential nourishment while refining your pores and

The cMOSS BEAUTY™ initial product line includes:

Sea Deep Cream Gel (50 ml. / $50) – This ultra-hydrating, oil-free cream provides essential moisture, leaving your skin feeling plump and youthful. With the help of Hyaluronic Acid, it helps smooth out wrinkles and locks in moisture, while Jojoba Esters reduce dryness and increase the skin's firmness, reversing visible signs of aging.

Energizing Face + Mood Mist, Refreshing Lifter (100 ml./ $35) – This mist will be your go-to for not only revitalizing your skin but also uplifting your spirit. Instantly hydrate, lift, and brighten your skin while elevating your mood with Amethyst, Sage, and Caffeine.

All cMOSS BEAUTY™ products contain the brand's exclusive ISM Complex™, which is made of a unique and proprietary formula featuring ethically harvested Irish Sea Moss at 10% concentrate, Amethyst Extract, known for its ability to calm the skin, reduce puffiness, ease redness, and promote cellular renewal; in addition to, Rose Water, Caffeine, Vitamins A, C and E, Vegetable Ceramides, and Hyaluronic Acid.

Pressed Serum Concentrate (30 ml. / $45) –Give your skin a radiant and youthful glow with this potent pressed serum. Designed to nourish and tighten, it features Vegetable Ceramides to maintain the moisture and protective barrier of your skin, keeping it renewed.

cMOSS BEAUTY™ is here to provide your skin with the clean food that it craves. With the power of Irish Sea Moss and innovative formulations, cMOSS BEAUTY™ aims to revolutionize the way we care for and nourish our skin.

To learn more about cMOSS BEAUTY™ and to explore their extraordinary skincare range, visit their official website at https:// cmossbeauty.com/

Healthy Hair, Healthy You

Versatile and Nutrient-Packed Experience the natural goodness of Rice Oil for your hair, promoting strength and shine. Fantasia Rice Oil is the answer to your hair needs. Make the switch and enjoy the benefits!

Rice Peptides, Protein, Essential Oils, and Vitamins. Helps support hair strength and scalp health.

Detangles • Smoothes • Shines

Rice Peptides, Protein, Essential Oils, and Vitamins. Repairs Dry, Damaged Hair Repairs Dry, Damaged Hair

Fantasia_haircare

UNLOCKING THE POWER OF NATURE WITH AMPRO SHINE 'N JAM DROPS

Whether your customers seek hair nourishment, relief from scalp issues, or simply want to enhance their hair's natural beauty, Ampro Shine 'n Jam Drops offers a comprehensive solution. Ampro Shine 'n Jam Drops represent a harmonious fusion of nature's finest ingredients, meticulously crafted to address a myriad of hair concerns. As a beauty supply owner, incorporating these products into your inventory will cater to your customers' diverse needs and elevate your store's reputation as a quality hair care solutions provider.

Ampro Shine 'n Jam Strengthening Drops With Rosemary & Olive

Experience Lengthened Hair and Stimulated Scalp

Enriched with the goodness of rosemary and olive, these drops are formulated to nurture hair growth while invigorating the scalp. Ideal for daily use, they provide a refreshing boost to your customers' hair care rituals. Your customers can say goodbye to dull, lifeless locks and hello to lustrous, resilient strands.

Ampro Shine 'n Jam Herbal Drops With Honey & Chamomile

Relieve Tension and Reduce Shedding

Your customers can bid farewell to scalp tension and excessive shedding with the soothing power of honey and chamomile. These herbal drops are perfect for daily application and offer a gentle solution to common hair woes.

Ampro Shine 'n Jam Renewal Drops With Witch Hazel & Tea Tree

Soothe and Repair Damage

Your customers will be able to embrace nature's transformative potential with every application. Infused with witch hazel and tea tree, these renewal drops provide a refreshing respite for irritated scalps while aiding in the repair of damaged hair. They offer a revitalizing experience designed for daily use that promotes healthier, stronger strands.

Ampro Shine 'n Jam Blue Tansy Vitamin Drops For Hair & Scalp

Replenish Nutrients & Scalp Care

This exquisite botanical infusion can elevate your customers' beauty routines. Offering daily nourishment and intense hydration, the herbal blend of blue tansy and grape seed is a must-have for anyone seeking to maintain vibrant, healthy hair.

I.

2.

3.

4.

5.

5.

Leadership is knowing when to lean on others and let them step up and shine.

Michelle Peluso CEO Gilt

WHEN WHAT

WHERE

CONTACT

April 8–10 Innocos Napa Valley, CA www.checkout.tito.io/innocos/napa-valley

April 10–11 LuxePack Shanghai Shanghai, China www.luxepackshanghai.com/

April 13–15 Forum de l'Esthétique et du Spa Paris, France www.congres-esthetique-spa.com/

April 16–18 in–Cosmetics Global Paris, France https://www.in-cosmetics.com

April 23–25 ISPA Phoenix, AZ www.experienceispa.com/events

May 1–2 NYSCC Suppliers Day New York, NY www.nyscc.org/suppliers-day/

May 8–9 LuxePack New York New York, NY www.luxepacknewyork.com

May 11-13 EGY Beauty Africa Cairo, Egypt www.egybeautyafrica.com/

May 11-14 Cosmetista Expo North & West Africa Casablanca, Morocco www.cosmetistaexpo.com/en/

May 13–15 Beautyworld Japan Tokyo, Japan www.beautyworld-japan. jp.messefrankfurt.com/tokyo/en.html

May 21–23 Packaging Premiere & PCD Milan, Italy www.packagingpremiere.it/en/

May 22–25 Viva Tech Paris, France www.vivatechnology.com/

May 22–24 China Beauty Expo Shanghai, China www.chinabeautyexpo.com/

May 24–26 Aesthetic Anti–Aging Medicine World Conference Asia Taipei, Taiwan www.amwc-asia.com/en/home.html

May 29–30 Makeup in Paris Paris, France www.makeup-in.com/paris/en/

May 29–31 CosmoBeauty Seoul Seoul, South Korea www.cosmobeautyseoul.com

Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요!

여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What natural products are selling the best in your store?

• Do you currently have an area offering hair care tips for natural styling?

• Is there any other topic you want to see covered in OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록 하겠습니다. 몇 개의 질문에 답변을 함으로써, 여러분이 잡지에 실릴 수 있는 것입니다! 여러분의 성원에 감사 드리며, 많은 참여 부탁 드리겠습니다.

Name (성함)

Store Name (상호명) __________________________________

State (주) ___________________________________________

Mail this form to: ( 보내실곳 : )

OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340

Email: editor@otcbeautymagazine.com