Oswego Sponsorship Opportunities 2019 by Village of Oswego

Gather. Engage. Sponsor.

Village of Oswego Sponsorship Opportunities 2019

THANK YOU FOR SPONSORING OSWEGO EVENTS! Special events in the Village of Oswego present an excellent opportunity to market your organization to our growing, engaged and affluent community. Our sponsorships can be tailored to your specific marketing goals, and sponsors benefit from both event exposure and identification as a business dedicated to the Oswego community.

OPPORTUNITIES In-Person • Booth space: Interact with potential customers in person! • On-stage thank-yous to captive audiences

WHY SPONSOR? Event sponsorships with the Village of Oswego are designed to meet your marketing goals. Our staff will discuss your goals, intended audience, and budget, and design a sponsorship package that will position your organization in front of thousands of engaged Oswego residents through print, online, and in-person interactions, depending on your needs.

Print • Event brochure advertising space and/or recognition Sponsor booths get you out in the community • Oswego News advertising space and/or recognition Newsletter sent to 14,000 homes and businesses, and the main source of local news for 60% of residents • Co-branded newspaper advertising • Press mentions • Event signage • Co-branded event items: Get your logo on official souvenir cups or glassware • Naming rights guaranteeing your identity in all promotions

Plus, when you sponsor events through the Village of Oswego, your dollars go even further than a single event. Our special events program is designed to help financially support community-building initiatives throughout the year, including downtown holiday decorations, the development of a public arts program and more. When you sponsor Village of Oswego events, your organization is making an investment in the Oswego community. TARGET DEMOGRAPHICS The Village of Oswego is a growing, affluent community of families. Number of households: 10,828 Median Household Income: $100,575 Event marketing tends to target women ages 25-54 Oswego events attract families in our young, growing community Population growth rate: 14.8% increase since 2010

Online • Social media posts on the following assets: Facebook: Village of Oswego (6,100 followers), Go Oswego (1,800), event pages Twitter: Village of Oswego (2,056) and Go Oswego Instagram: GoOswego Shares through Aurora Area Convention and Visitors Bureau (16,000 Facebook) • Viral social media videos/GIFs • Recognition on several websites, including: www.oswegoil.org www.gooswego.org www.wineonthefox.com

Presenting sponsor logo at wineonthefox.org

EVENT CALENDAR

BE A PRESENTING SPONSOR Sign on as a presenting sponsor to any of our Oswego special events and get your business’ identity tagged numerous times via: Naming rights i.e. Christmas Walk presented by Christmas [Your Business] Booth at the event Walk On-stage thank-yous Event signage Prominent mention in press releases Presenting sponsor logo Co-branded display ad in the Oswego Ledger Thank-you with your logo in the Oswego News Linked mentions on GoOswego.org and event sites Multiple linked social media posts Recycling Extravaganza: $1,000 Wine on the Fox: $5,000 Bonus: Full-page ad in the Wine on the Fox program Movies in the Park: $1,500 Fourth of July Fireworks: $3,000 Oswego Literary Festival: $1,000 Christmas Walk: $4,500 Bonus: Viral GIF with Rex, full-page program ad, your mascot in the tree-lighting ceremony and parade presented by

TALK TO US ABOUT IN-KIND SPONSORSHIPS! Does your company offer lighting, décor, portable restrooms, fencing, marketing/ advertising, or any other products or services useful for producing special events? Talk to us about in-kind sponsorships. In exchange for free or reduced-cost products or services, we can promote your business at a similar cash-value using a range of promotional opportunities. Past and potential in-kind sponsorships include: Portable toilets Fencing Generators Light towers Print and digital advertising Email marketing Website design Décor, including floral Live trees Food, especially catering platters for volunteers Volunteers – Ask about our contributions to volunteer groups! MULTI-EVENT SPONSORSHIP PACKAGES

Volunteer Apparel Sponsor

Get your logo on the back of t-shirts or other apparel worn by dozens of event volunteers during and after the event. Wine on the Fox $900 Christmas Walk $900 Sponsor both for $1,600 Program Sponsor

Get a full-page ad in our event programs plus recognition in online and social media outlets. Wine on the Fox $550 Christmas Walk $450 Sponsor both for: $900

SATURDAY, FEB. 9, 2019

Recycling Extravaganza

A celebration of women on film! This intimate film festival by, for, and about women attracts a dedicated audience of engaged women ages 25-64 and includes an artisan market. Proceeds benefit a local women’s charities, historically, Mutual Ground. ROUNDTABLE SPONSOR | $400

• This year’s event will invite attendees to discussion tables at a restaurant immediately following the films. Sponsor the discussion and get: • On-stage thank you before and after films • Three promotional social media post • Linked mention on GoOswego.org events and tourism site • Mention in the press release • Thank-you in the Oswego News village newsletter • A piece of advertising and/or giveaway at each place setting at the conversation tables CHAMPION OF WOMEN SPONSOR | $250

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One promotional social media post Linked mention on GoOswego.org events and tourism site Mention in the press release Thank-you in the Oswego News village newsletter A table at the event, if you choose Collateral or giveaway in each of 100 welcome bags

SUPPORTING ACTOR SPONSOR | $125

• Thank-you in the Oswego News village newsletter • A table at the event, if you choose • Collateral or giveaway in each of 100 welcome bags

SATURDAY, APRIL 13, 2019

Demonstrate your commitment to sustainability! A perfect opportunity for eco-friendly businesses, our Recycling Extravaganza attracts thousands of residents to recycle hardto-dispose-of items, learn about the latest green practices, and plant the Arbor Day tree. PRESENTING PARTNER | $1000 EVENT NAME: Recycling Extravaganza, presented by [YOUR BUSINESS]

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Numerous promotional social media posts Linked mention on www.oswegoil.org Prominent mention in the press release and any subsequent press follow-up Your logo included in the event’s ad in the Oswego Ledger Thank-you in the Oswego News village newsletter, distributed to 14,000 Oswego homes • Thank-you signage visible to every car that drives through • A booth at the event, if you choose RECYCLING GUIDE SPONSOR | $700

• Get your business’ logo printed on the Village’s Recycling Guide, a guide for properly recycling difficult-to-dispose items used by residents all year long! The guide is distributed to every vehicle that passes through the event, as well as at Village Hall, Public Works, and at events throughout the year. • Three promotional social media posts • Mention in the press release • Thank-you in the Oswego News village newsletter ARBOR DAY TREE SPONSOR | $300

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Your business’ name on a plaque in front of the official Arbor Day tree Thank-you during the tree planting Mention in the press release One promotional social media post

SAT & SUN MAY 4-5, 2019

STAGE SPONSOR | $3,500

The Village’s premiere event, Wine on the Fox is a family-friendly wine tasting festival that attracts more than 5,000-6,000 people over two days to downtown Oswego. When you support the success of this event, your dollars go even further for the Oswego community -- proceeds from Wine on the Fox help support other events and amenities for Oswego all year long! PRESENTING SPONSOR | $5,000

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Event title: Wine On The Fox, presented by [YOUR BUSINESS] On-stage thank-you prior to each band, or six for the festival Full-page ad in the festival program and wine guide Linked mention on GoOswego.org Prominent placement on WineOnTheFox.com (24,600 page views in 2018) Recognition in the Oswego News village newsletter, with a circulation of 14,000 Prominent mention in press releases and subsequent press follow-up Volunteer opportunities with your staff wearing sponsor uniforms or identifying T-shirts, provided by sponsor (Blanket the event in your company’s brand identity!) • A 10x10 booth at the event to market your business, with tent provided by the Village • Five dedicated social media posts ‘

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Stage banner: “Entertainment line-up brought to you by [YOUR BUSINESS]” On-stage thank-you following each band (six total) Private VIP seating area for up to 20 guests near the stage Thank-you in the festival program, distributed to 4,000 patrons Linked mention on GoOswego.org Three social media posts Your business’ logo on www.WineOnTheFox.com, linked to your business A 10x10 booth at the event to market your business, tent provided by sponsor

WINE GLASS SPONSOR | $2,500

• Your single-color white logo printed on the back of more than 4,000 wine glasses distributed at the event • Half-page ad in the program, distributed to 4,000 patrons • Your business’ logo on www.WineOnTheFox.com, linked to your business • A 10x10 booth at the event to market your business, with tent provided by the sponsor • Two banners, provided by sponsor, posted at packaged sales tents.

MERLOT SPONSOR | $1,200

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Thank-you in the festival program, distributed to 4,000 patrons Your business’ logo on www.WineOnTheFox.com, linked to your business Your business’ logo printed on Welcome banners at festival entrances Two social media posts Linked mention on GoOswego.org A 10x10 booth at the event to market your business, tent provided by sponsor

PINOT NOIR SPONSOR | $600

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Thank-you in the festival program, distributed to 4,000 patrons Your business’ logo on www.WineOnTheFox.com, linked to your business Two social media posts Linked mention on GoOswego.org

RIESLING SPONSOR | $300

• Thank-you in the festival program, distributed to 4,000 patrons • Your business’ logo on www.WineOnTheFox.com, linked to your business

JUNE-AUGUST

FOUR DATES

Fourth of July Fireworks The Movies in the Park series includes four family-friendly outdoor movies each summer with area food vendors and fundraising partnerships with local organizations like Celebrate Differences and the Oswego Senior Center. The one-night Dine N Drive is an old-fashioned drive-in movie experience that attracts approximately 1,000 Oswego and Yorkville residents. PRESENTING SPONSOR | $1500

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Event title: Movies in the Park, presented by [YOUR BUSINESS] Thank-you prior to each movie Linked mention on GoOswego.org Recognition in the Oswego News newsletter, (circ. 14,000 Oswego households) Prominent mention in press release A booth at each movie to market your business, tent provided by sponsor Four social media posts throughout the summer

The year’s largest gathering, the annual Independence Day celebration is attended by about 8,000 residents at Prairie Point Park. This year’s event will be expanded to include music and food vendors. PRESENTING SPONSOR | $3000

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Event title: 2019 Fourth of July Oswego Fireworks, presented by [YOUR BUSINESS] Thank-you before and after over PA system Linked mention on GoOswego.org Recognition in the Oswego News newsletter, (circ. 14,000 Oswego households) Prominent mention in press release A booth at the event to market your business, tent provided by sponsor Two social media posts Private viewing area for a group of up to 50 Co-branded ad in the Oswego Ledger

GRAND FINALE SPONSOR | $1000

DINE N DRIVE SPONSOR | $750

• Reach residents of both Oswego and Yorkville by sponsoring the Dine N Drive at the Park N Ride! • A booth at the event to market your business, tent provided by sponsor • Mention in press release • Recognition in the Oswego News newsletter, (circ. 14,000 Oswego households) • Three social media posts

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Thank-you after over the PA system Linked mention on GoOswego.org Recognition in the Oswego News newsletter, (circ. 14,000 Oswego households) Prominent mention in press release Two social media posts

ROCKET SPONSOR | $500

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Linked mention on GoOswego.org Recognition in the Oswego News newsletter, (circ. 14,000 Oswego households) Mention in press release Social media post

SPARKLER SPONSOR | $250

• Linked mention on GoOswego.org • Recognition in the Oswego News village newsletter, with a circulation of 14,000 Oswego households 10

TBD

Oswego Literary Festival

Produced in partnership with the Oswego Public Library District, the Oswego Literary Festival attracts readers and writers to meet local and regional authors for signings and discussions. PRESENTING SPONSOR | $1000

• Event title: Oswego Literary Festival, presented by [YOUR BUSINESS] • Linked mention on GoOswego.org • Recognition in the Oswego News village newsletter, with a circulation of 14,000 Oswego households • Prominent mention in press release • A table at the event to market your business • Three social media posts • Co-branded ad in the Oswego Ledger BOOKMARK SPONSOR | $500

• Get your full-color ad on the back side of 1,000 rack cards distributed to library patrons and throughout the community for two months prior to the event • Recognition in the Oswego News village newsletter, with a circulation of 14,000 Oswego households • Three social media posts

FRIDAY, DEC. 6, 2019

Christmas Walk Each year between 5,000 and 6,000 Oswego residents and visitors attend the beloved Oswego Christmas Walk featuring all the touches of a traditional hometown holiday celebration: a theatrical tree-lighting ceremony, silent light parade, food, free live entertainment, activities from local organizations, and games for all ages. Sponsors benefit from the opportunity to showcase their business in a meaningful, heartfelt, community-oriented way, right at the start of the holiday shopping season. PRESENTING PARTNER SPONSOR | $4,500

• Event title: 2018 Oswego Christmas Walk, presented by [YOUR BUSINESS], on all materials online and in print • Thank you during the tree lighting ceremony • Listing and ad space on all media, including • Numerous promotional social media posts • Listing on GoOswego.org events and tourism site • Promotional video or GIF (viral potential!) of Christmas Walk costumed character visiting your business • Front page ad in the Christmas Walk program, circulated to 3,500 people in the weeks prior to the event • Prominent mention in the press release and subsequent press follow-up • Full, first interior page ad in the Oswego News village newsletter, distributed to 14,000 Oswego households • A booth on Main Street, if you choose. Tent provided by sponsor. TOYLAND TRAIN SPONSOR | $1,100 | 2 opportunities available!

• Recognition in the Christmas Walk program, with company logo • Signage on the Christmas Walk trackless train that winds through downtown Oswego

Christmas Walk cont.

TREE-LIGHTING SPONSOR | $500 The annual tree-lighting ceremony includes a dramatic Suessian poem acted out by Village officials and costumed characters, carols sung by high school choirs, and the official flipping of the switch. You’ll get:

• Recognition in the Christmas Walk program • A sign at the base of the tree, up throughout December • Your company’s identity written into the dramatic poem

GIANT SLIDE SPONSOR | $1,000

• Logo recognition in the Christmas Walk program • Signage in front of your sponsored inflatable MAIN STREET SPONSOR | $1,000 | Several opportunities available!

• Logo recognition in the Christmas Walk program and two tagged social media posts • Signage along Main Street, where between 5,000 and 6,000 people gather for the Silent Parade, games, food and activities TROLLEY SPONSOR | $1,000 | 3 opportunities available!

COMMUNITY PRIDE SPONSOR | $500 | Several opportunities available!

• Logo recognition in the Christmas Walk program • Two DJ shout-outs during the event • Recognition in social media postings

JINGLE BELL SPONSOR | $350 | Several opportunities available!

• Logo recognition in the Christmas Walk program • Recognition on three social media postings

• Recognition in the Christmas Walk program • Signage on the outside of free trolley service for event-goers and commuters along the trolley route

FIRESIDE STORY SPONSOR | $100 | Several opportunities available!

ICE SCULPTOR SPONSOR | $900

IN-KIND SPONSORSHIPS | Several opportunities available!

• Recognition in the Christmas Walk program with logo • Signage in front of the sculpture area at event CARRIAGE SPONSOR | $700

• Recognition in the Christmas Walk program with logo • Signage on the popular Belgian horse-drawn carriage that gives free rides at Village Hall

• Your company’s sponsorship will be recognized by the reader of classic children’s books read aloud by the Village Hall fireplace Does your company offer lights, decor, portable restrooms, or any other products or services that would add to the magic of this beloved community event? Contact us to talk about crafting your own in-kind sponsorship to showcase your products and promote your business.

COSTUMED CHARACTER SPONSOR | $700

• Recognition in the Christmas Walk program with logo • Logo recognition on parade float featuring Anna, Elsa, penguins, elves and more! Allie Oop, the Allied First Bank mascot meets families on Main Street. Photo credit: Portrait of Life Photography 14

Customize your sponsorship!

See something you like, but itâ&#x20AC;&#x2122;s not quite right? Our team can customize a sponsorship for one event or several working within your budget and designed to meet your specific marketing objectives. Email or call us to start a conversation.

READY TO SPONSOR? Contact us to start talking about your marketing interests: Julie Hoffman Community Engagement Coordinator Village of Oswego 630-551-2344 jhoffman@oswegoil.org

Please note: The Village of Oswego makes every effort to ensure the accuracy of its sponsorship opportunities and the satisfaction of its sponsors. The Village reserves the right to modify or substitute sponsorship deliverables of an equal or higher value. In the event that the Village cannot provide a deliverable, the Village will work with sponsors to ensure satisfaction, as outlined in your Sponsorship Agreement.