We define the “Creation” element of the industry as where musical works and recordings are conceived and turned into reality, plus the work of those individuals that are closely related to and support the creative process. In financial terms, this includes the income earned by creators from domestic and international sales, touring, merchandising and rights income. It typically has a high revenue/ GVA conversion rate, as there are limited additional costs borne by the creators themselves. Specifically, our definition includes: • • • •
Artists Songwriters/Composers/Arrangers Singer/Songwriters Agents/Managers
industry’ contribution. We define the “Playback” element of the industry as those elements of the music sector where music is listened to en masse (rather than in private following purchase). This includes all live music performances in Ireland, whether by domestic or foreign recording artists, as well as performers who are not recording artists across the pub/club circuit. It also includes the activity associated with the playback of music over the radio in Ireland. Specifically the “Playback” component includes the following elements: • • •
and excludes: •
Performance artists not creating their own material (these are included elsewhere in the “Playback” component of the industry)
In total, the Creation element of the industry contributed €118 million in GVA terms in 2012, or 41% of the total ‘core Mary Black 38
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Radio Broadcasting Pop Music performances (including touring and festivals in Ireland) Wider arts performances (including the performance elements of musical genres and arts which are dependent on music, and which are not counted above as popular music and/or are beyond copyright) Performances in pubs/clubs & other smaller venues