ways, with projections being made even on the floor and people walking across do not affect the screening,” he said. The London Olympic Committee wanted to use this device for their opening ceremony last year and Panasonic had to push the launch date from November to May. Shigeo Okuda, Panasonics's director of Business Development Centre, introduced the world’s first 20-inch tablet to the audience. “The Toughpad 4K promises a viewing experience four times better than HD,” he said. Designed especially for CAD development, the device can be used along with the Touch Pen, which can distinctly read each pixel using infrared signals, giving designers a paper-like feel for sketching, annotations and writing. “Portable and rugged, this helps you carry your designs with you and make changes that can be viewed by clients or team members in real time. It also halves the time needed from start of design to client approval by streamlining the process and negating the need to go back to the drawing board after every feedback session,” Okuda said. The Toughpad, which comes preinstalled with Window 8.1, can be transformed into a working desktop with a cradle, and reduces the need for designers and engineers to use multiple devices. Later at Gitex the company also launched a new interactive video wall combining 4x4 55-inch LCD panels with full HD quality, and invited the audience to learn more about these devices and experience them at their stand. Speaking exclusively to Qatar Today, Motoki said that currently the Panasonic B2C market was much bigger than their B2B, and they were looking to expand more in
this sector. “Our security cameras and PBX (private branch exchange) are one of the more popular B2B products in the Middle East since these are very high-performance, high specification devices accompanied by a larger price tag. Many of the Middle East governments are our customers as they require products that are highly reliable and give better performance.” Talking specifically about Qatar, he said that Panasonic is working closely with both its consumers and project partners, and the country is a big market especially for panel displays and CCTV cameras. “We expect the demand for these infrastructure products to rise as the country continues to develop,” he said
qatar today > november 2013 > 85