FASHION / 33 Contemporary menswear brand Maison Standards, known for its focus on classics such as sweatshirts, cotton shirts and quality plain tailoring, has opened its first bricks-and-mortar store in the Haut Marais, which operates more as a workshop. It’s only open during the afternoons, and actual in-store sales are exclusively processed through Maison Standard’s website, with no cashier in-store. The idea is that customers can touch and try on the clothes, learn about how they are made, and then order them to be delivered to their home. MKT Studio, a new arrival on the thriving French contemporary scene, has opened its first store on rue Bonaparte, showcasing the label’s brand of Parisian rock-chick cool. The boutique features an inspiration wall with images of style icons including Patti Smith, Marianne Faithfull and Jane Birkin, including a collaboration with Universal Music on limited-edition T-shirts paying homage to The Ramones, Pink Floyd and David Bowie. Pas de Calais, the Japanese brand named after and inspired by the region in the north of France, has opened an 800sq-ft flagship on rue de Poitou, in the heart of the Marais. The boutique, which replaces former multi-brand store Shine, matches the brand’s organic, artisanal feel, featuring textured walls, rustic wooden furniture and hand-laid wooden floors resembling an arty jigsaw puzzle. Yukari Suda, the brand’s founder and designer, was inspired by Calais’ moody weather for her latest collection, which translated into shades of grey, white and creamy tones, used across cashmere and silk dresses and coats.
Pas de Calais
Pas de Calais, the Japanese brand named after and inspired by the region in the north of France, has opened an 800sq-ft flagship on rue de Poitou, in the heart of the Marais.