INTRODUCTION
I’m Orry, a Graphic Designer based in Jakarta, Indonesia. With 7 years of experience specializing in brand identity, visual identity, editorial design, and illustration, I bring a diverse skill set and deep understanding of various design disciplines. Throughout my career, I have established and managed three small design studios, gaining valuable experience in project management, client engagement, and overall company administration.
My approach to design combines a strategic and systematic framework with a keen eye for compelling visuals. I believe in starting each project with a strong foundation, grounded in thorough data collection and visual interpretation. This approach is particularly effective in brand identity projects, where I ensure that all design deliverables are functional and relevant. Additionally, I prioritize efficiency by creating streamlined processes and workflows to enhance productivity and ensure smooth project execution. I am constantly driven to refine my illustration style and explore new creative avenues, bringing unique and compelling visuals to life.
Thank you for taking the time to explore my portfolio, and I am excited about the opportunity to collaborate with you.
CURRICULUM VITAE
PROFESSIONAL EXPERIENCE
2018 - 2023
• 2018 - 2023
CO-FOUNDER OF AGNATE DESIGN GROUP
[ Art Director ]
• Setting creative vision & direction for design projects, aligning with clients objectives and brand guidelines.
• Leading and managing a team of designers, fostering their growth.
• Overseeing design projects from conception to completion, ensuring quality & deadlines.
• Managing project budgets for cost-effective solutions and client satisfaction.
• Engaging with clients, understanding their design needs, presenting concepts, & building strong relationships.
EDUCATION:
2017
CO- OWNER OF TRIMATA STUDIO
[ Design Director ]
• Responsible for preparing and providing all graphic design needs for Trimata Studio
• Responsible for preparing and providing all graphic design needs for clients
• Developing and implementing systematic frameworks and methodologies for graphic design projects
• 2018 - 2023
[ Head of Graphic Design Department ]
• Managing and overseeing projects within the graphic design department.
• Setting and creating project targets, ensuring they align with company goals and objectives.
• Analyzing the overall quality and performance of projects on a quarterly basis.
• Ensuring necessary facilities and third-party resources are available to support the department’s operations.
• Providing all graphic design services and fulfilling the design needs of the entire company.
2016
CO-FOUNDER OF KATAKAMI STUDIO
[ Graphic Designer ]
• Responsible for preparing and providing all graphic design needs for Katakami Studio
• Responsible for preparing and providing all graphic design needs for clients
• Presenting design concepts and proposals directly to clients for feedback and approval
• 2020 -2023
[ Business Director ]
• Responsible for overseeing a design studio in a business aspect
• Responsible for developing basic business plans
• Responsible for analyzing key activities for enhanced productivity and efficiency
• Co-founding Agnate Social
AGNATE SOCIAL
[ Art Director ]
• Setting creative vision & direction for design projects, aligning with clients objectives and brand guidelines.
• Leading and managing a team of designers, fostering their growth.
• Overseeing design projects from conception to completion, ensuring quality & deadlines. • Managing project budgets for cost-effective solutions and client satisfaction.
• Engaging with clients, understanding their design needs, presenting concepts, and building strong
ACADEMIC AND ORGANIZATIONAL EXPERIENCE
2018 - 2022
YOUTH OF INDONESIA
[ Head of Design Division ]
Responsible for establishing working guidelines and procedures, facilitating collaboration with other divisions.
2015
SANROK STUDIO
[ Graphic Design Intern ]
• Responsible for executing brand identity projects under the guidance of the Creative Director
• Creating animation assets various projects under the guidance of the Senior Graphic Designer
• Designing editorial layouts for company profiles and promotional materials
2022
XTINCTION REBELLION INDONESIA
[ Volunteer Graphic Designer ]
As a one-time voluntary graphic designer, my responsibility is to create Instagram post design.
2015
WIZCRAFT
[ Graphic Designer of Design Division ]
My primary responsibility is to create the event logo and design the event proposal.
2014
ADRENALIN STREET ART EXHIBITION
[ Member of Design Division ]
Responsible to collaborate with fellow team members to fulfill various design needs for the event
2015
PLAZA DESIGN
[ Deputy Head of Event Division ]
Responsibile for providing support to the Head of the Event in various aspects.
2014
PANGUDI LUHUR HIGH SCHOOL INTRA-SCHOOL STUDENT ORGANIZATION (OSIS)
[ Head of Youth and Sport Division ]
Responsible for making plans and executing a wide range of engaging youth and sport events.
AGNATE DESIGN
SUMMARY
As co-founder of Agnate Design, I manage and create our brand identity, including our approach to projects, client interactions, and digital visual identity.
I also develop our company culture and ensure consistency in client presentations. Our brand presence extends to our staff, & our work is driven by relevant reasoning and a defined DNA.
PERSONA AND CULTURE
• Reasoning is the foundation of our design output, ensuring that every decision is purposeful and aligned with the client’s objectives.
• We rely on data to inform our communication, allowing us to create targeted and effective messaging that resonates with the intended audience.
• Our brainstorming sessions are characterized by open and inclusive discussions, encouraging diverse perspectives and fostering creative synergy.
• We take pride in our professional appearance, reflecting our attention to detail and commitment to delivering polished and high-quality work.
AGNATE SOCIAL
SUMMARY
We offer affordable Instagram post production and management services, targeting a distinct market. With a focus on subscriptions, we provide cost-effective solutions for social media needs. Our branch has a unique persona & culture, embracing an idealistic and visually-centric approach. By leveraging artistic elements and unique positioning, we deliver a differentiated experience for our clients.
PERSONA AND CULTURE
• Emphasizing a fun and playful approach as the driving force behind our creative output.
• Making decisions based on our creative instincts, allowing us to bring a unique and authentic perspective to our work.
• Focusing on building a strong online presence and striving to gain a larger following than our current number of followers.
• Adopting a casual and laid-back demeanor to align with our brand persona and appeal to our target audience.
• Infusing humor into our content and interactions to create engaging and light-hearted experiences.
• Incorporating memes and relatable content into our social media profile to connect with our audience and foster a sense of community.
OOZE BEVERAGE LAB
OVERVIEW + INTRODUCTION
Ooze Beverage Lab, a charming cafe in Jogjakarta’s Tirtodipuran Link gallery, offers exclusive mocktails to quench the thirst of art enthusiasts and visitors. With creative and invigorating concoctions, patrons can enjoy a refreshing drink that adds an extra layer of enjoyment to their gallery experience.
Project : Industry : Location : Type : Discipline :
Ooze Beverage Lab
Food and Beverage
Yogyakarta
Branding
1. Brand Identity
2. Editorial Design
3. Packaging Design
Social Media :
Deliverables :
@oozebeveragelab
Brand Strategy:
1. Brand Values
2. Brand Personality
3. Brand Essence
Graphic Assets:
1. Guidelines
2. Logogram
3. Logotype
4. Logo Colors
Role :
Responsibility :
Graphic Designer
1. Project Management
2. Analyze Data
3. Concept Creation
4. Identity Design
5. Presentation
5. Primary Typeface
6. Secondary Typeface
7. Menu
8. Namecard
WORKFLOW + OBJECTIVE
Ooze Beverage Lab
WORKFLOW
ADMINISTRATION ANALYSIS DESIGN 01 02 03
Introduction Phase:
• Introduction Interview
• Quotation Proposal
• Contract Agreement
• Project Timeline Estimation
Kick Off Project:
• Quotation Signing
• Deeper Interview
• Project Timeline Adjustment
Brief Development:
• Project Overview:
- Location
- Product
- Vision
- Competitor
- Audience
- Unique Selling Point
- Timeline
- Role Signing
Brand platform:
• Analyze Competitor Identity
• Brand Archetype
• Brand Strategy Development:
- Brand Essence
- Brand Personality
- Brand Promise
- Brand Positioning
- Brand Vision
- Brand Voice
A JOURNEY TOWARDS ACHIEVING GOALS
• Create a distinctive identity that aligns with the client’s vision and reflects the creative ambiance of the gallery.
• Showcasing the client’s artistic vision through the visual representation of their identity.
• Strike a harmonious balance between the client’s distinctiveness and the captivating atmosphere of the gallery.
• The client sought an identity that reflects their skilled mixologists and their creation of unique mocktails.
• They wanted a brand identity that resonates with gallery visitors, seamlessly connecting the cafe with the artistic ambiance.
• During the interview, the client mentioned “Doctor Emmet Brown” as an inspiration, representing inventiveness, eccentricity, and passion in the brand’s persona.
Identity Development:
• Visual Keywords
• Style Guide
• Logo Reference
• Ambience Reference
• Editorial Reference
• Packaging Reference
Visual Identity:
• Logogram Design
• Logotype Design
• Color Pallete
• Graphic System Design
• Primary Typeface
• Secondary Typeface
Visual asset:
• Namecard Design
• Menu Design
• Packaging Design
• Brand Guidelines
• Create a distinctive brand identity for Ooze Beverage Lab in the competitive Jogjakarta beverages market.
• Stand out from coffee-focused brands and position Ooze as a refreshing alternative.
• Capture attention and communicate the unique offerings of Ooze.
• Carve a niche and differentiate from competitors in the bustling beverages.
Ooze Beverage Lab
BRAND
This
VISUAL KEYWORDS
Visual cues to be the foundation of the visual identity design:
COMPETITORS IDENTITY
While considering the competitors identity directly and/or indirectly
Ooze Beverage Lab
PROJECT:
KOPI CUAN
OVERVIEW + INTRODUCTION
OVERVIEW INTRODUCTION
Kopi Cuan, established in 2017, is a Jakartabased coffee to go brand. Recognizing the widespread love for coffee in Indonesia, they crafted a unique blend that combines creamy sweetness with a subtle coffee bitterness.
Project : Industry : Location : Type :
Discipline :
Kopi Cuan Rebranding
Food and Beverage
Jakarta
Branding
1. Brand Identity
2. Editorial Design
3. Packaging Design
Social Media :
Deliverables :
@kopicuan
Brand Strategy:
1. Brand Values
2. Brand Personality
3. Brand Essence
Graphic Assets:
1. Guidelines
2. Logogram
3. Logotype
4. Logo Colors
Role :
Responsibility :
Graphic Designer
Project Management
Analyze Data
Concept Creation
Identity Design
Presentation
5. Primary Typeface
6. Secondary Typeface
7. Menu
8. Namecard
Kopi Cuan Rebranding
ADMINISTRATION ANALYSIS DESIGN
Introduction Phase:
• Introduction Interview
• Quotation Proposal
• Contract Agreement
• Project Timeline Estimation
Kick Off Project:
• Quotation Signing
• Deeper Interview
• Project Timeline Adjustment
Brief Development:
• Project Overview:
- Location
- Product
- Vision
- Competitor
- Audience
- Unique Selling Point
- Timeline
- Role Signing
Brand platform:
• Analyze Competitor Identity
• Brand Archetype
• Brand Strategy Development:
- Brand Essence
- Brand Personality
- Brand Promise
- Brand Positioning
- Brand Vision
- Brand Voice
A JOURNEY TOWARDS ACHIEVING GOALS
• Develop a new graphic system for Kopi Cuan to establish a visual identity.
• Update the brand to appear more modern and up-to-date.
• Address the challenges of standing out in a crowded market and catching up with competitors.
• Create a brand persona that resonates with the target audience and reflects the brand’s values.
• Intense Competition: Competing with well-established coffee shop brands in a crowded market.
• Evolving Social Scene: Keeping up with the fast-paced social trends and capturing attention.
• Outdated Brand Identity: Needing a refreshed visual identity to align with current trends and customer expectations.
Identity Development:
• Visual Keywords
• Style Guide
• Logo Reference
• Ambience Reference
• Editorial Reference
• Packaging Reference
Visual Identity:
• Logogram Design
• Logotype Design
• Color Pallete
• Graphic System Design
• Primary Typeface
• Secondary Typeface
Visual asset:
• Namecard Design
• Menu Design
• Packaging Design
• Brand Guidelines
• Stand Out: Differentiate Kopi Cuan from competitors and create a unique presence in the market.
• Modernize the Brand: Update the brand to have a contemporary and appealing look.
• Connect with the Target Audience: Develop a brand persona that resonates with the target audience
• Achieve Business Growth: Use rebranding as a catalyst for expanding the business and attracting more customers.
Kopi Cuan Rebranding
PREVIOUS IDENTITY
Lack of a proper graphic system to support the effective use of the logo.
This project is heavily on competitor analysis and brand repositioning, the variables are:
We decided to combine 2 characteristic of brand archetypes in order to ‘injecting’ a new persona and values
By combining the Caregiver and Jester archetypes, the brand demonstrates its prowess
Visual cues to be the foundation of the visual identity design:
Kopi Cuan Rebranding
BRAND IDENTITY COMPILATION
OVERVIEW
OVERVIEW
+
INTRODUCTION
Project : Industry : Location : Type : Discipline : Role : Responsibility :
Various Various Jakarta
Branding
1. Brand Identity
2. Editorial Design
3. Packaging Design
Graphic Designer
Project Management
Analyze Data
Concept Creation
Identity Design Presentation
Deliverables : 18 ( ) PORTFOLIO
MINDTERA
OVERVIEW
Mindtera is an innovative app that promotes mindfulness, well-being, & positive behavior through consultations, seminars, podcasts, & tutorials. It offers personalized support for managing stress, improving relationships, fostering mental & emotional well-being.
INTRODUCTION
Project : Industry : Location : Type : Discipline :
Mintera
Wellness
Jakarta
Social Media Design
1. Vector Illustration
2. Editorial Design
3. Digital Imaging
Social Media :
Deliverables :
@mindtera.id
1. Admin
2. Caption
3. Content Pillar
4. Scheduling
5. Social Media Design
6. Photo Asset
Role :
Responsibility :
Graphic Designer
1. Project Management
2. Analyze Data
3. Content Creation
4. Art Direction
Mindtera
ADMINISTRATION 01 WORKFLOW
Introduction Phase:
• Introduction Interview
• Quotation Proposal
• Contract Agreement
• Project Timeline Estimation
ANALYSIS 02
DESIGN 03
Kick Off Project:
• Quotation Signing
• Deeper Interview
• Project Timeline Adjustment
DEFINE GOALS:
• Project Overview:
- Brand Awareness
- Driving Engagement
- Lead Generation
A JOURNEY TOWARDS ACHIEVING GOALS
BRIEF 01
1. Social Media Management: Oversee Mindtera’s Instagram channel, handling captioning, content production, and video creation.
2. Mindfulness Promotion: Drive positive mental health and well-being through engaging and visually captivating posts.
3. Audience Connection: Inspire and foster personal growth by connecting with the target audience and cultivating a sense of mental wellness.
OPTIMIZATION 04
MANAGEMENT STRATEGY:
• Post Scheduling and Publishing
- Content Calendar
- Schedule Post
- Utilize Social Media Management Tools
• Community Engagement
- Monitor and Responds to Comment, Messages, and Mentions
- Foster Meaningful Interaction
CHALLENGE 02
1. Design Volume: Efficiently managing limited resources to produce a high volume of Instagram posts with a small team.
2. Flexibility: Quickly adapting and creating relevant content aligned with Mindtera’s values and mission in response to national-level news or information.
3. Brand Identity: Maintaining consistency and visual appeal while working within established brand guidelines and boundaries.
4. Audience Engagement: Creating visually captivating posts that reflect the brand’s identity and encourage followers to engage, fostering a sense of community.
COPYWRITING CREATION:
• Craft Compelling Copy that Captures Attention.
• Align with Brand Voice & Tone.
• Convey key messages.
• Keep Copy Concise and Clear.
• Encourage Audience Interaction.
• Convey Brand Message Effectively.
DESIGN CONTENT:
• Content Strategy:
- Content Type
- Frequency
- Themes
• Brand Consistency
- Brand Guidelines
- Brand Elements
• Content Creation
- Composition
- Focal Point
- Contrast Elements
- Visual Hierarchy
- Variants of Layout
- Patterns
GOALS 03
1. Attract and Engage: Create visually captivating designs to attract and engage the audience.
2. Consistent Quality: Maintain a high standard of design quality throughout the content.
3. Organic Growth: Focus on gradually growing the follower base organically.
4. Build Brand Awareness: Increase brand recognition and awareness among the target audience.
5. Foster Engagement: Encourage audience interaction and participation.
PERFORMANCE ANALYSIS:
• Analyze Social Media Metrics
• Track KPI
Mindtera
PROJECT:
ELBOW BOX
OVERVIEW
Elbow Box is a circuit boxing brand in Jakarta, targeting office workers. It offers a convenient way for individuals to stay active & maintain their health in the midst of a fast-paced working environment. Combining boxing & circuit training, Elbow Box provides a dynamic workout experience for customers, promoting physical fitness &well-being.
INTRODUCTION
Project : Industry : Location : Type : Discipline :
Elbow Box
Wellness Jakarta
Social Media Design
1. Vector Illustration
2. Editorial Design
3. Digital Imaging
Social Media : Deliverables :
@elbowbox
1. Admin
2. Caption
3. Content Pillar
4. Scheduling
5. Social Media Design
6. Photo Asset
Role :
Responsibility :
Graphic Designer
1. Project Management
2. Analyze Data
3. Content Creation
4. Art Direction
SLICED PIZZERIA
OVERVIEW INTRODUCTION
Sliced Pizzeria is a unique brand that brings the authentic taste of New York style pizza to Jakarta. In a city where such offerings are still rare, Sliced Pizzeria stands out as a haven for pizza enthusiasts. Sliced Pizzeria aims to redefine the pizza scene in Jakarta, providing a taste of the Big Apple right in the heart of the city.
Project : Industry : Location : Type : Discipline :
Sliced Pizzeria
Food and Beverage Jakarta
Social Media Design
1. Vector Illustration
2. Editorial Design
3. Digital Imaging
Social Media :
Deliverables :
@sliced__pizza
Social Media Design
Role :
Responsibility :
Art Director
1. Project Management
2. Art Direction
Sliced Pizzeria
PROJECT:
SOCIAL MEDIA DESIGN COMPILATION
OVERVIEW
This compilation showcases my work in social media design, presenting a visual narrative of impactful solutions across diverse projects and contexts. It demonstrates my ability to create compelling visuals and engaging content that resonate with audiences and achieve clients’ objectives
INTRODUCTION
Project : Industry : Location : Type : Discipline : Role : Responsibility :
Various Various Various
Social Media Design
1. Vector Illustration
2. Editorial Design
3. Digital Imaging
Art Director / Graphic Designer
1. Project Management
2. Analyze Data
3. Content Creation
4. Art Direction
Social Media :
@lombasihiryes
@elephantkind
@partaihijau.id
@sclatercut
@littleleaguejakarta
@bakmieumamie
@ ____ooma
@kumpoel.idn
@extinctionrebellion.id
Deliverables :
Various
COMPETITION PROJECT
GUPHITA
OVERVIEW INTRODUCTION
Phinisi Point, a mall located in Makassar, Indonesia, is organizing a mascot competition. The competition aims to create an iconic and memorable mascot that represents the spirit and identity of Phinisi Point. The winning mascot will become the official ambassador of Phinisi Point, bringing joy and entertainment to visitors of all ages.
Project : Industry : Location : Type : Discipline :
Guphita Mall Makassar
Mascot Design
1. Vector Illustration
Status : Competition Entry
Deliverables :
Role : Responsibility :
2. Mascot Design Graphic Designer
1. Analyze Data
2. Art Direction
3. Illustration
Guphita
CONTEXT
Phinisi Hospitality, a hotel sector company in Makassar, takes inspiration from the renowned Phinisi Ship, a symbol of strength, fighting spirit, & the rich cultural heritage of Makassar before the advent of technology.
Building upon this legacy, Phinisi Hospitality has developed Phinisi Point, a mall that embodies the essence of a waterfront lifestyle hub, a collection of enticing dining experiences, and an urban oasis. With a port-themed design, Phinisi Point allows visitors to embark on a voyage to six iconic cities: Tokyo, London, Hong Kong, Amsterdam, New York, and Seoul.
BRIEF 01
1. Design a visually captivating 2D mascot for Phinisi Point.
2. Ensure the mascot embodies the spirit and identity of Phinisi Point.
3. Showcase the mascot in at least two versatile poses.
4. Give the mascot a creative and fitting name that complements its appearance.
5. Capture the vibrant atmosphere of Phinisi Point through the mascot’s design and character.
CHALLENGE 02
1. Maintaining visual cohesion with Phinisi Point’s overall branding and atmosphere.
2. Integrating the diverse cultural experiences of the mall’s six areas into a cohesive design.
3. Highlighting the uniqueness of Phinisi Point in bringing together six prominent cities.
4. Translating architectural and cultural elements into an engaging mascot design.
GOALS 03
1. Represent the unique essence of the six different cities within the mascot’s design.
2. Create a mascot that resonates with visitors and enhances the Phinisi Point experience.
Guphita
NAME :
GUPHITA THE PHINISI SHIP CAPTAIN
The mascot, Guphita, combines the name “Gurita” (Octopus) with the letters “PH,” representing Phinisi Point & Phinisi Hospitality, creating a memorable and
: OCTOPUS
The octopus, symbolizing the theme, draws inspiration from the Phinisi ship’s connection to the sea and Phinisi Point’s Mall unique selling point.
: FLAGS
The 6 flags represent Phinisi Point’s unique selling point with themed areas inspired by Seoul, Tokyo, London, New York, and Hong Kong, signifying the destinations of Captain Guphita.
: SEPPA TALUNG
GuPhita wears the traditional attire of South Makassar, representing the local identity and harmonizing with the motifs on the Phinisi Point facade.
: LOGO ICON
The Icon Logo, inspired by the symbol of Location/Destination, reinforces the mascot’s association with Phinisi Point to maintain brand awareness.
: HAT
GuPhita the Octopus is a friendly and ready-to-sail Captain who invites the audience to visit and experience being in the 6 major cities around the world.
Sliced Pizzeria Packaging
OVERVIEW
Sliced Pizzeria offers a twist to the traditional pizza packaging experience. In addition to the standard whole pizza boxes, they introduce a one-slice triangle box that aligns with their brand name. This innovative packaging solution stands out in a market where customers are accustomed to full boxes of pizza from dominant players like Pizza Hut.
INTRODUCTION
Project : Industry : Location : Type : Discipline : Role : Responsibility :
Sliced Pizzeria
Food and Beverage
Jakarta
Illustration
1. Digital Illustration
2. Editorial Design
3. Packaging Design
Illustrator / Graphic Designer
1. Project Management
2. Art Direction
Social Media : Deliverables :
@sliced__pizza
1. Illustration
AZN NFT by Tokocrypto
OVERVIEW INTRODUCTION
Tokocrypto is a leading cryptocurrency exchange in Indonesia. The AZN project is a generative collectibles artwork that originated from the concept of Indonesian people, inspired by the ubiquity of Gojek drivers in the country. It has since evolved to include Asian individuals, hence the name
Project : Industry : Location : Type : Discipline : Role :
Responsibility :
Tokocrypto NFT
Illustration
1. Vector Design
Social Media : Deliverables :
@aznverse
1. Illustration
Illustrator
1. Concept
2. Illustration
3. Project Management
AZN NFT by Tokocrypto
BRIEF 01
1. Create a generative collectibles NFT artwork.
2. Design vector elements such as skin, body, clothes, background, background attributes, body accessories, and headwear.
3. Ensure the illustration matches the rarity levels of the NFTs.
4. Common category clothing should reflect easily found real-life clothes.
5. Uncommon category clothing should include costumes like Harley Quinn or pilot uniforms.
CHALLENGE 02
1. Managing the volume of artwork creation for the NFTs.
2. Ensuring each item is compatible and visually appealing when combined with others.
3. Overcoming potential issues with items having the same color, which may result in odd or unattractive combinations.
GOALS 03
1. Produce a captivating and diverse collection of generative NFT artworks.
2. Showcase the richness and uniqueness of Asian cultures and identities.
3. Create a highly engaging and collectible experience for NFT enthusiasts.
4. Foster a sense of rarity and exclusivity within the AZN NFT collection.
AZN NFT by Tokocrypto
New Jeans
OVERVIEW
New Jeans is a captivating Korean girl group idol that has captured my heart. Their fresh concept, natural sound, & organic looks make them truly stand out. I am enamored by their ability to exude a sense of authenticity and their refreshing charm. New Jeans has become an inspiration to me, & their music brings joy and positivity to my life.
INTRODUCTION
Project : Industry : Location : Type : Discipline :
New Jeans Personal ProjectIllustration
1. Digital Illustration
Deliverables : 1. Illustration
Role : Responsibility :
Illustrator -
New Jeans
+62 818 0648 2601 orryjrworks@gmail.com @orryjr.works linkedin.com/in/orryjunior behance.net/Orryjr dribbble.com/orryjr