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ateurs. But today we have reached a fairly good position with our product range at the exhibition.” SERVICE AFTER SALE IS IMPORTANT When German companies and exhibitors come to our booth, we see that they are extremely surprised because of good products and product range. German buyers focus first on after sales service, before they purchase precisely in this regard, Turkish producers remains in a weak position. The product should be ready for all the scenarios in the background, when it is exhibited in the fair. Otherwise, it is a wear possibility that certain sales will turn into export. It is not enough to show exhibit only the product in fair.” said Mr. Yılmaz. IMPRESSIVE WORK BY THE TURKISH MACHINERY Director of Hannover Fairs Turkey, Alexander Kühnel said: “During the last 10 years Turkey has experienced a serious leap in Hannover Messe Fair. The number of the Turkish participants increased 40 per cent and a rise of 195 per cent on a square meter basis. It is gratifying that Turkey is indicating its development. In this process, the
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EuroBLECH, Germany
promotional action that carries out by the Turkish Machinery in international fair, provide a great contribution to the sector. To exemplify they have taken a very effective step in promoting the Turkish machine industry with the opening sponsorship in Hannover Messe fair for the last year. Each year Hannover Messe host a different ‘partner country’, last year the Turkish Machinery have been doing so effective advertising and they have put the partner country into the shades.” RISING IN PARTICIPANTS Agora Tourism was Turkish representative in Messe München that is one of the strongest fair in Germany. Fairs Director of Agora Tourism, Burak Tarkan said that the participation of Turkish machine producers in sectorial fairs has increased in recent years. “Turkey was represented by 59 companies and 4.000 square meter for booth in the Bauma Munich Construction Machines and Heavy Equipment Fair in 2007. But in 2016, this number reached 142 firms and 12.300 square meters. In terms of quality, in the past years foreign buyers did not prefer Turkish machine. Turkish producers have made great progress over the years; today they are in market with innovative products. Especial-
ly in the last 20 years Turkish machine manufacturers have seriously disciplined themselves. There is a lot of interest in the Turkish booth in many trade fairs.” said Mr. Tarkan. HIGH INTEREST IN USA FAIRS Another target market for the Turkish Machinery is the USA in recent years. Atlas Expo was Turkish representative in USA fair. Founder of Atlas Expo, Fatih Bark said that the stability of the European market, political and economic troubles in the Middle East, make Turkish machine producers looked at USA market. “Until 2010, only some of the Turkish machine industry giants showed interest in the market. Especially SME were not brave to take part in USA. But this country is recently target by many Turkish companies. Until 2012, three or four leading Turkish companies had attended machine fairs in USA but in 2015, 23 Turkish companies took place in machine fair in USA with 3.600 square meter booth. The USA market is a market that needs to be tough and patient. The Turkish producers need to follow the Fabtech and IMTS fairs in the USA. Compared to the counterparts in Europe, we can evaluate Febtech with EuroBLECH, and IMTS with EMO. Both fairs are well known in the USA. “ Said Mr. Bark.