AN INDUSTRY OF SERVICE
T
he real foundation of the hospitality industry is service. Oregon’s restaurant and lodging accommodations embody the spirit of service through every aspect of their operation, including the many ways they give back to their communities and employees. They do this not just because it’s the right thing to do, but because it’s part of the culture they’ve built—a culture that helps them retain employees, gain greater consumer loyalty and become a destination for people with similar values. With the holidays still fresh on our minds, we wanted to talk with four association members who are giving back in different ways. Besides sharing their inspiring stories, each offered advice for hospitality companies looking to do more to serve the people and places that serve them.
Kristin Roslund, Drew Roslund, Heather Tincher-Overholser, Overleaf Lodge & Spa, Yachats
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Oregon Restaurant & Lodging Association | WINTER 2020