BOARD
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DIRECTORS MEETING April 13, 2018 Salem Convention Center Salem, OR
BOARD OF DIRECTORS MEETING APRIL 13, 2018 SALEM CONVENTION CENTER SALEM, OR 9:30 am-1:30 pm DRAFT AGENDA I.
CALL TO ORDER – President Steve Strode
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INVOCATION –Grace Bergen, SBOR
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PLEDGE OF ALLEGIANCE- Drew Coleman, PMAR
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REALTOR® PLEDGE – Drew Coleman, PMAR I AM A REALTOR® I pledge myself to strive to be honorable and to abide by the Golden Rule; To strive to serve well my community, and through it, my country; To abide by the REALTORS'® Code of Ethics and to strive to conform my conduct to its aspirational ideals; To act honestly in all real estate dealings; To protect the individual right of real estate ownership and to widen the opportunity to enjoy it; To seek better to represent my clients by building my knowledge and competence.
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APPROVAL OF MINUTES – President Steve Strode (pp.3-6)
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CONSENT AGENDA – President Steve Strode (supplemental packet)
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PRESIDENT’S REPORT – President Steve Strode A. Introduction of Guests B. Comments
VIII.
ELECTIONS – Debra Gisriel, Chair B. Report on Elections of District Vice-Presidents (pp.7-19) C. Oregon Association of REALTORS® 2019 President-Elect (pp. 20-50)
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FINANCIAL REVIEW COMMITTEE REPORT – Eva Sanders, Chair and Darcie Castleberry, CFO A. 2017 Audit B. YTD Financials (supplemental packet)
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REGION 12/NAR REPORT – Region 12 Vice-President, Colin Mullane, Oregon Association of REALTORS®
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XI.
CHIEF EXECUTIVE OFFICER’S REPORT – Jenny Pakula, Interim CEO
XII.
EXECUTIVE COMMITTEE REPORT – President-Elect Nan Wimmers A. Actions of Executive Committee since last meeting B. Announcement of Life Service Memberships awarded since last meeting C. OAR and Plaza Budget Revisions- Darcie Castleberry, CFO
XIII.
KEY COMMITTEE REPORTS A. Business Issues Committee – Mark Knust (pp. 52) B. Governmental Affairs Committee – Randy Shaw (supplemental packet) C. Political Affairs Committee – Adam Schwend (supplemental packet) D. Professional Development Committee – Troy Wilkerson (pp.53-56)
XIV.
SPECIAL COMMITTEE REPORT A. Elections Committee – Debra Gisriel (pp.57) B. HOME Foundation – Beth Caster (pp. 58-59) C. My REALTOR® Party – Jim Wilcox (supplemental packet) D. ORPAC/RPAC – Eva Sanders (supplemental packet) E. ROTY/DSA – Nan Wimmers (pp. 60)
XV.
OREF Report – written report included in packet (pp. 61)
XVI.
Oregon REALTORS® Plaza, LLC Report –Immediate Past President Grabenhorst and Darcie Castleberry, CFO
XVII. NEW BUSINESS XVIII. ANNOUNCEMENTS A. Next Board of Directors Meeting – September 19, 2018, Eugene, Oregon B. Other XIX.
ADJOURN
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BOARD OF DIRECTORS MEETING OCTOBER 4, 2017 MARRIOTT PORTLAND DOWNTOWN WATERFRONT PORTLAND, OREGON 8:30 am-12:00 pm DRAFT MINUTES I.
CALL TO ORDER – President George Grabenhorst President Grabenhorst called the regularly scheduled meeting of the OAR Board of Directors to order at 8:32am. A quorum was present
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INVOCATION – Vikki Breese-Iverson, Central Oregon Association of REALTORS®
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PLEDGE OF ALLEGIANCE – Beth Caster, Yamhill County Board of REALTORS®
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REALTOR® PLEDGE – Beth Caster, Yamhill County Board of REALTORS®
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APPROVAL OF MINUTES (pp. 3-7) – President George Grabenhorst President Grabenhorst called for questions or comments regarding the approval of minutes. The following motion was made: MOTION: To approve the minutes as presented. MOTION CARRIED
VI.
CONSENT AGENDA – President George Grabenhorst President Grabenhorst called for questions or comments. The following motion was made: MOTION: To approve the consent agenda as presented MOTION CARRIED
VII.
PRESIDENT’S REPORT – President George Grabenhorst A. Introduction of Guests • Commissioner Gene Bentley B. Oregon Leadership Academy Graduates The names of the graduates were read aloud, and the class was asked to come to the front to be acknowledged. C. Comments President Grabenhorst reported that membership numbers had increased and that REALTORS® Day at the Capital had also seen an increase in attendance. President Grabenhorst acknowledged the Executive Committee for their work.
VIII.
ELECTIONS – Colin Mullane, Election Committee Chair
OAR Board of Directors Meeting April 13, 2018
A. Election of NAR State Allocated Directors Colin called Brian Matza to the podium to address the board. Colin instructed the board directors to complete the ballot found in their supplemental packet. Ballots were collected and counted, and Brian was elected to serve. B. Election of NAR Large Local Association Directors Colin called Rick Harris to the podium to address the board. Colin instructed the board directors to complete the ballot found in their supplemental packet. Ballots were collected and counted, and Rick was elected. IX.
OREGON REAL ESTATE AGENCY REPORT – OREA Commissioner, Gene Bentley Gene provided a OREA update.
X.
REGION 12/ NAR REPORT- President George Grabenhorst President Grabenhorst gave a report of current NAR and Region 12 (events)
XI.
CHIEF EXECUTIVE OFFICER’S REPORT – John Wallace John Wallace introduced OAR’s new staff members.
XII.
EXECUTIVE COMMITTEE REPORT – President-Elect Steve Strode A. Finance Review Committee- Eva Sanders, FC Chair a. Year-to-Date Financials through August 30, 2017 Eva entertained and answered questions regarding the financials found in the supplemental packet. b. 2016 Audit Eva entertained and answered questions regarding the 2016 Audit found in the supplemental packet. Kristen Guzman (accountant) and Jeff Thede (attorney) were introduced and gave a summary of the Audit and entertained questions. Staff members, Shawn Cleave and Jan Presley gave input. MOTION: To approve the 2016 audit MOTION CARRIED B. Actions of Executive Committee since last meeting President-Elect Strode
XIII.
APPROVAL OF 2017-19 STRATEGIC PLAN (pp.11-15) – Steve Strode, President-Elect MOTION: To approve the proposed 2017-19 Strategic Plan MOTION CARRIED
XIV.
APPROVAL OF 2018 BUDGET (pp 17-57)- Steve Strode, President-Elect Questions and comments were entertained.
OAR Board of Directors Meeting April 13, 2018
MOTION: To approve the proposed 2018 budget. MOTION CARRIED XV.
APPROVAL OF 2018 LEGISLATIVE POLICY CHANGES (pp 59-67)- Steve Strode, PresidentElect John Wallace announced that there would be a Legislative Conference in April of 2018. MOTION: To approve the proposed 2018 Legislative Policy changes. MOTION CARRIED
XVI.
KEY COMMITTEE REPORTS (pp. 79-84) A. Business Issues Committee – Dave Brow B. Governmental Affairs Committee – Vikki Breese-Iverson C. Political Affairs Committee – Heather Benjamin D. Professional Development Committee – Gail Rogers Each chair gave a brief committee report.
XVII. SPECIAL COMMITTEE REPORT (pp.85-88) A. Elections Committee – Colin Mullane B. My REALTOR® Party – John Hoops C. ORPAC/RPAC – Eva Sanders D. Professional Standards – Hector Garcia E. ROTY/DSA – Eva Sanders XVIII. HOME FOUNDATION REPORT- (page 89)- Beth Caster, Chair XIX.
OREF Report – (page 90)- Lance Clark Lance addressed the board and a 20th Anniversary video presentation was shown.
XX.
NEW BUSINESS After a suggestion was made and discussion ensued, the following motion was made: MOTION: To recommend to the Executive Committee that a task force be created to study whether a bill similar to Senate Bill 324 should be introduced to the Oregon Senate for adoption. MOTION CARRIED
XXI.
ANNOUNCEMENTS A. Next Board of Directors Meeting – April 13, 2018, Salem, Oregon B. NAR Member’s Edge Program- February 20, 2018- Skamania Lodge C. Region 12 Meetings- February 21-22, 2018- Skamania Lodge D. Space is still available for the Exit Strategy Course on Friday, October 6th at 1:00-3:00 om the Mt/ Hood Room. Tickets can be purchased at the door.
OAR Board of Directors Meeting April 13, 2018
XXII. ADJOURN Meeting was adjourned at 11:32 a.m.
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2019 PRESIDENT-ELECT APPLICATIONS
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OREGON ASSOCIATION OF REALTORS® BOARD OF DIRECTORS REPORT
DATE:
March 13, 2018
CHAIRMAN: Mark Knust VICE CHAIRMAN: Drew Coleman STAFF LIAISON: Jenny Pakula
COMMITTEE: Business Issues ACTION ITEMS:
NONE
THE FOLLOWING IS REPORTED FOR YOUR INFORMATION ONLY AND DOES NOT AFFECT ASSOCIATION POLICY OR BUDGET: Principal Broker’s Forum On April 12, 2018, 10:00-12:00, the first Principal Broker’s forum of the year will be held during the 2018 Spring Governance Meetings. The forum provides discussions on industry topics that brokers are dealing with currently and those that may be coming down the road. All are welcome to attend. Industry Forum The 2018 Industry Forum was held on February 5, 2018 in the Portland area. Industry partners attending included representatives from escrow/title, lending, attorneys and appraisers. Some of the topics discussed involved the concern with adequately protecting your buyers in transactions subject to FIRPTA laws, the role escrow companies are playing in these transactions and potential consequences for violating FIRPTA. Additional topics included the energy audit requirement in Portland, new loan limits, extension of the National Flood Insurance Program, the process escrow companies use regarding termination or a transaction based on the Seller Property Disclosure laws, issues now surfacing in jurisdictions permitting marijuana grow operations, violation of Do Not Call (DNC) rules, appraisal concerns and NAR updates. Raising the Bar Workgroup The efforts initiated by the Raising the Bar Workgroup to require all Principal Brokers to take and Advanced Real Estate Practices course achieved major success with the Oregon legislature passing HB 4048. The REA will develop a curriculum for this course in conjunction with input from industry stakeholders such as OAR and the like. The requirement to complete this course for new Principal Brokers will be implemented after July 1, 2019. Another issue addressed by the Raising the Bar workgroup is the implementation of Mandatory E & O insurance. This topic has been addressed over the years but has never been fully vetted by a larger group of OAR membership. To allow for a broader discussion, including members, a panel consisting of the Real Estate Commissioner, Principal Brokers and a representative from the insurance brokerage that writes mandatory E & O insurance for 13 states will be presented at the legislative conference. The Business Issues Committee will meet following this presentation to determine whether to make a recommendation to the Government Affairs Committee and the Executive Committee to move forward with proposed legislation mandating all licensees have E & O insurance. A variety of additional concerns surfaced during the Raising the Bar Workgroup meetings. The OAR President and Executive Committee will assess the need for the workgroup to continue with further discussions.
Global Business Council The Global Business Council is a work in progress under the leadership of OAR Past President Debra Gisriel. With a focus on international transactions involving both incoming foreign investors and investments in countries outside of the United States, a series of education presentations will be scheduled across the state. Education topics will focus on providing tools and resources for members working this market. Seller’s Property Disclosure Statement (SPDS) Workgroup The SPDS proposed revisions will be further vetted and modified when the workgroup reconvenes later this year with plans to resubmit during the 2019 Legislative session.
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OREGON ASSOCIATION OF REALTORS® BOARD OF DIRECTORS REPORT
DATE:
MARCH 13, 2018
CHAIR: VICE CHAIR: STAFF LIAISON:
Troy Wilkerson Joni McClintock Todd McKinney
COMMITTEE: PROFESSIONAL DEVELOPMENT ACTION ITEMS:
NONE
THE FOLLOWING IS REPORTED FOR YOUR INFORMATION ONLY AND DOES NOT AFFECT ASSOCIATION POLICY OR BUDGET: Highlights since Sept. 2017 BOD Meeting, taken in part from the 2017 Q4 Education Report. GRI Core Courses: Encompassing 2017, we offered 42 GRI courses, totaling 257 CE hours, to 667 participants. We had 35 GRI graduates in our second year of the new GRI format. So far in 2018, we have scheduled 53 GRI courses in all 6 districts. As of March 6th, we have already had 4 GRI graduates. We currently have 19 GRI Instructors that work around the state to offer these one-day classes in partnership with Local Associations. Designations/Certificates: There were 4 Designation/Certification courses held in Q4. The demand for the PSA course at Fall Convention was very high, as the class sold out, so two more were offered in December. One in Salem that had 26 attendees and the other in Portland with 35. Additionally, in partnership with the Eugene Association, we held an ABR Designation course in October. There were 12 attendees. For 2018, we have four Designation/Certification courses scheduled. The locations are Medford, Roseburg, Eugene and Salem. The PSA was held in Medford, in February. There was an astounding 78 individuals that attended the class. Webinars: We offered 5 webinars in Q4 with 244 members in attendance at 93 locations. In 2017, we held 21 webinars and had 2,958 attendees. For 2018, we currently have 13 scheduled. There will be more added as the year progresses. To date, we have reached 1084 attendees through four different opportunities. Upcoming topics include; Oil Heating Tank Closures in Oregon, Marijuana Laws Update and an Advanced 1031Class. Absorb LMS: In Q4, 17 webinars were purchased for a total of 27 CE credits. For all of 2017, 181 webinars were purchased with a total of 223 CE credits completed. There are 35 webinars live in Absorb, currently, with a total of 43.5 CE hours available. We are working to add more before the end of the year. Each webinar is 1-1.5 hours long and are $10 each. Profit Sharing: In 2017, we received $1,590 in commission from The CE Shop. The number of Interact CE courses sold in Q4 was 65 for a total of 1109 CE credits. In the first year, there were 175 purchases, which provided access to over 3000 CE hours. Our total income from this partnership, in 2017, was $6328. Moving forward, a larger emphasis will be put on Interact CE in our marketing efforts in 2018. We will be working to offer a revenue share model with our Local Boards/Associations as a way to ensure that a wider audience has a chance to learn about this opportunity. Oregon Leadership Academy: The decision was made to suspend the Oregon Leadership Academy (OLA) in 2018. Moving forward, we will be coordinating efforts to retool the popular program and provide an even more comprehensive and encompassing platform to our members. The Washington Association of REALTORS® invited applicants from Oregon members to participate in their Academy this year. Currently, we have four members participating in the Washington program. Their last retreat will be in May. OAR will relaunch the OLA in 2019. Potential dates for the 2019 Oregon Leadership Academy are: February 6 – February 8 April 17 – April 19 June 5 – June 7 Miscellaneous: In 2018, we will be continuing our partnership with the Oregon Real Estate Agency to offer CE credit for their Board meetings and the re-vamped afternoon course on “Violation Prevention”. This year, the meetings will be held in Portland- April 2nd, Bend- June 4th, Pendleton- August 6th, Brookings- October 8th and Hood RiverDecember 3rd. 53
All upcoming education is posted, live, and open for registration on the OAR calendar. We encourage you to sign-up for education today. You can even filter events by type and specific areas that are close to you. www.oregonrealtors.org/calendar The 2018 education calendar has been provided for you to include, GRI classes, webinars, Agency Meetings and Designation/Certifications.
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OREGON ASSOCIATION OF REALTORS® BOARD OF DIRECTORS REPORT
DATE:
March 13, 2018
CHAIRMAN: VICE CHAIRMAN: STAFF LIAISON:
Debra Gisriel George Grabenhorst Lori Broncheau
COMMITTEE: Elections ACTION ITEMS:
NONE
THE FOLLOWING IS REPORTED FOR YOUR INFORMATION ONLY AND DOES NOT AFFECT ASSOCIATION POLICY OR BUDGET: On February 6, 2018 via conference call, the following candidates were unanimously deemed qualified to run for the 2018-2019 term as DVP: Teresa Zamora, District 4 On February 12, 2018 via conference call, the following candidates were unanimously deemed qualified to run for the 2018-2019 term as DVP: Grace Bergen, District 3 KayDee Hallert, District 3 On March 7, 2018 via conference call, the committee met to review the President-Elect applications and a quorum was present: They deemed all 3 applicants as qualified to run for the position of 2018 President-Elect.
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OREGON ASSOCIATION OF REALTORS® BOARD OF DIRECTORS REPORT
DATE:
March 8, 2018
COMMITTEE: HOME Foundation
CHAIR:
Beth Caster
STAFF LIAISON:
Jenny Pakula
ACTION ITEMS: NONE THE FOLLOWING IS REPORTED FOR YOUR INFORMATION ONLY AND DOES NOT AFFECT ASSOCIATION POLICY OR BUDGET: The HOME Foundation has completed the following since the August 2017 report: The 9th Annual Driving it HOME Golf Tournament is scheduled for July 19, 2018 at Langdon Farms. At the time of writing this report, all hole sponsorships have been sold. A full field of 144 golfers is expected. The 11th Annual Taste of Portland will be held October 4, 2018, at Castaway in downtown Portland. There are still booth sponsorships available. A crowd of nearly 400 is expected for the event. In 2017, the Oregon Association of REALTORS® HOME Foundation distributed over $203,000 in grants to 34 different organizations across Oregon including; Sisters Habitat for Humanity
$5,000.00
Central Oregon Association
First Story
$1,000.00
Central Oregon Association
Neighbor Impact Home Source
$5,000.00
Central Oregon Association
KOR Community Land Trust
$5,000.00
Central Oregon Association
Bend Area Habitat for Humanity
$5,000.00
Central Oregon Association
Columbia County Habitat for Humanity
$5,000.00
Columbia County Board
Community Action Team
$5,000.00
Columbia County Board
Umpqua CDC – Neighbor Works Umpqua Coastal Housing Center
$5,000.00
Coos County
Cottage Grove Area Habitat for Humanity
$5,000.00
Cottage Grove Board
Umpqua Community Development Corp. Dba Neighbor Works Umpqua Douglas County $5,000.00
Douglas County Association
Habitat for Humanity Portland/Metro East
$5,000.00
East Metro Association
Klamath & Lake Community Action Services
$5,000.00
Klamath County Association
Habitat for Humanity of Lincoln County
$5,000.00
Lincoln County Board
Columbia Cascade Housing Corporation
$5,000.00
Mid-Columbia Association
North Willamette Valley Habitat for Humanity
$5,000.00
North Willamette Association
Portland Housing Center
$5,000.00
Portland Metropolitan Association
Proud Ground
$5,000.00
Portland Metropolitan Association
Rebuilding Together Portland
$2,500.00
Portland Metropolitan Association
Remodeling for Independence Together, ReFIT
$2,500.00
Portland Metropolitan Association
West Tualatin Habitat for Humanity
$5,000.00
Portland Metropolitan Association
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African American Alliance for Homeownership
$5,000.00
Portland Metropolitan Association
Community Energy Project
$2,500.00
Portland Metropolitan Association
Hacienda CDC
$5,000.00
Portland Metropolitan Association
Native American Youth and Family Center
$5,000.00
Portland Metropolitan Association
Portland Community Reinvestment Initiatives, Inc.
$5,000.00
Portland Metropolitan Association
ACCESS
$40,000.00
Rogue Valley Association
Habitat for Humanity Rogue Valley
$15,000.00
Rogue Valley Association
Age-Friendly Innovators, Inc
$2,500.00
Rogue Valley Association
Habitat for Humanity of the Mid-Willamette Valley
$5,000.00
Salem Association
NEDCO (Neighborhood Economic Development Corp.)
$5,000.00
Salem Association
Springfield/Eugene Habitat for Humanity
$5,000.00
Springfield Board
Tillamook County Habitat for Humanity
$5,000.00
Tillamook County Board
Corvallis Neighborhood Housing Services, Inc. dba Willamette Neighborhood Housing Services
$5,000.00
Willamette Association
McMinnville Area Habitat for Humanity
$7,000.00
Yamhill County Association
It should be noted that the Rogue Valley Association of REALTORSÂŽ and Yamhill County Association of REALTORSÂŽ have separate fundraisers benefiting the HOME Foundation. Those funds are specifically earmarked for distribution back to organizations in their local communities. Since inception in 2004, the HOME Foundation has awarded over $1,200,000 in grants. The grant application process will begin in October. The HOME Foundation Board of Directors will award grants in early December.
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OREGON ASSOCIATION OF REALTORS® BOARD OF DIRECTORS REPORT
DATE:
March 13, 2018
CHAIRMAN: Nan Wimmers VICE CHAIRMAN: Colin Mullane STAFF LIAISON: Lori Broncheau
COMMITTEE: ROTY/DSA ACTION ITEMS: NONE
THE FOLLOWING IS REPORTED FOR YOUR INFORMATION ONLY AND DOES NOT AFFECT ASSOCIATION POLICY OR BUDGET: The ROTY/DSA Committee met via conference call on January 8, 2018. During this meeting the following items were discussed. • •
The timeline for 2018 ROTY and DSA ROTY Nomination Form- a line was added for the nominee’s signature
An email to the AEs/EOs was sent on February 2, 2018 requesting nomination forms. Nominations were submitted by March 5, 2018 the state ROTY will be chosen at the March 16, 2018 meeting.
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Leadership Update: April 2018 3,500 + Participated in 2018 Forms Changes Seminars and Webinars Approximately, 3,500 brokers/subscribers participated in 14 seminars and 2 webinars in January and February 2018! Thank you, instructors Steve Russell, Wendy Adkisson, Marie Due, John Hoops, Jeff Wiren and Byron Hendricks. Log on to www.orefonline.com and click on the Forms Changes link page for the instructional handout and the Resources link page for the 2-hour video. The two webinars, PMAR and OAR, had high participation (combined 1,500 +), Rogue Valley had 2 seminars, Central Oregon had 3 and the following each had one each in Eugene, Columbia County, Mid-Columbia, Coos, Lincoln County, Springfield, Salem, NWAR, Clatsop, Willamette Valley and Central Oregon Coast (Florence). Friday, May 11, Webinar, 9:30 a.m. – 11:00 a.m. “Improving Quality of Your Oregon Real Estate Transactions: a refresher course for new, mid-seasoned and veteran brokers alike!” Instructors: Jeff Wiren of Premiere Property Group, LLC and Steve Russell of Windermere Stellar $19 per computer per location. 1.0 CE (60 minute webinar). Register to pay first and then register for Gotowebinar! Registration http://orefonline.com/events/ will open on April 10, 2018! OnlineEd—OREF On-Line Curriculum: Available Now Through December 31, 2018 http://www.onlineed.com/system/pages/courses.php?package=505&f=show_details&state=Oregon&field=2&ref=1384, log on to review syllabus for the four one-hour on-line courses (exception of first bulleted course is two hours): • 2018 Residential Sale Agreement / Matrix, • Understanding Finance Contingencies to better guide your transaction, • Removing Contingencies [SPD, professional inspections, financing, title insurance, lead-based paint and private well & on-site sewage], and • Townhome/Planned Community/Homeowners Association Addendum, OREF Form # 024 If any Principal Broker would like to gain instructional status and teach modules at brokerage level, PB’s can contact Jeff Sorg at OnlineEd at jeff@onlineed.com and/or (503) 670-9278. Forms Committee Legal Counsel Search Task Force OREF, LLC has a six-person Forms Committee Legal Counsel Search task force with representation from the three Association owners, Corporate Counsel Charles Bowers and CEO Lance Clark. The task force will complete interviews within the next month and present the finalist candidate at the next scheduled OREF Board meeting. OREF, LLC recognizes and appreciates Phil Querin of QLaw for his legal representation of the OREF, LLC Forms Committee through the close of 2017. OREF Thanks Long Term Board Members for Volunteer and Leadership Dedication OREF, LLC thanks Carrie Richardson (2018 President), Home Team Realty; Deb Galliano Nolen, Better Homes and Gardens Realty (two term volunteer and past BOM Chairwoman); Jeff Wiren, Premiere Property Group, LLC (former FC Chairman long-term OREF forms / on-line curriculum instructor and 2018 BOM Chair-Elect), Mark Wheeler, Roots Realty (two term volunteer, past Treasurer and Forms Vendor Review & Technology Task Force Chairman and Joe Schafbuch, Re/Max Equity Group, one term Board appointee for their numerous volunteer and leadership contributions! Best wishes to Carrie Deb, Jeff, Mark and Joe with all future professional endeavors. Over the past decade, your contributions have greatly advanced the success of OREF! PMAR Appoints New OREF Board Members Effective February 28, 2018, PMAR President Ed Petrossian and the PMAR Board of Directors announced new OREF Board of Manager appointees Alan Mehrwein, Re/Max Equity Group; Franki Keefe, Re/Max Equity Group; Ernie Coufal, Ascent Realty ad Property Management; Tony Polito, Luxe Platinum Properties and Brian Matza, Nob Hill Realty, LLC. These five PMAR Board appointees have recently received new appointee orientation from both OREF, LLC and PMAR and will be attending their first OREF board meeting in May 2018. OREF Sponsors OAR AE Training and RVAR Food and Wine Classic (Home Foundation) OREF, LLC is proud to be a 4th annual sponsor of OAR’s Association Executives AE Training. This year’s AE training will be in Salem during the OAR Spring Governance meetings. OREF, LLC is also proud to be a 3 rd annual sponsor of RVAR’s Food & Wine Classic benefiting OAR’s Home Foundation. Upcoming Schedule: 90-day outlook • March 16, RMLS™ Trade Fair, Doubletree—Hilton, Portland • April 11, OAR Legislative Day, Salem • April 13, OAR Spring Governance, Salem • April 19, Forms Committee, Salem • May 10, OREF Board Managers Meeting 61
Q1-18 Highlights (through March 6, 2018) •
Attracted 683 qualified responses to a Q1-18 Member Survey, garnering data and responses to help strategize advocacy, professional development and content strategies
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Sent 8 separate email campaigns regarding Events and Educational opportunities, achieving an average “open” rate of 26.8%, a slight decrease from the 31.2% rate in Q4-17, but reaching approximately 2,000 more members with the new email campaign platform
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Issued two (2) press releases regarding HB 4007 (First-Time Home Buyers Savings Account bill) to nearly 90 editorial contacts statewide
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Posted 32 times to OAR’s main Facebook page (50% more than in Q4-17), increasing the total number of likes/followers to 2,688 for the year (+64 YTD)
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Published an annual “Impact Report” recounting key actions and achievements by OAR, Leadership and members in 2017 (click here to review)
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Delivered a 2018 Communications Plan and executed the Q1 actions
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OAR Website Website metrics are on-par in every category compared to the 2017 quarterly average. The most-viewed pages are the Buyer/Seller Advisories, the Member Profile, and the Education & Events Calendar. o Attracted 19,233 total visits (+1,500 from Q4-17) o Attracted 12,495 new visitors (+900 from Q4-17) o Inspired 5,509 returning visits (-600 from Q4-17)
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Social Media OAR initiated a campaign in February to accelerate growth in “likes” and followers of our main Facebook page and post at least three (3) times a week toward a daily routine. o Gained 70 new Facebook Likes/Followers to 2,978 (+579 vs. Q1-2017) o Posted 32 times to OAR’s main Facebook page and 6 times to OAR HOME Foundation page o Posted 2 videos to the OAR YouTube channel, gaining 42 new subscribers, 9,009 total views and 53 shares
Respectfully submitted by Rich Binsacca, OAR Communications Director
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Oregon Association of REALTORS® 2110 Mission Street SE Salem OR, 97302