The vital factors that keep your customers loyal to you are costs and shipping speeds. The majority of shoppers these days choose free over speed, but with the increasing number of retail outlets, both small, medium and big retailers have to find ways to cater to every customer’s needs. The competition in e-commerce these days is very stiff. And one factor that will help you to be ahead of your competitors is the shipping costs. So, it is vital that you create a pricing structure that is competitive with other online retailers. Also Check out: OrderCup
Here are some strategies on how you can spice up the content marketing of your site. Stay relevant and be updated People usually look at companies as entities that only care about making money. Break the stereotype by taking a stand on particular issues. For instance, a beauty company posts content about issues on women’s beauty. Discussions on how wearing makeup affects the status of women in society are also welcome. This type of attitude strengthens a company’s image. Emulate great content marketing like that of OrderCup. Who knows, one of these strategies
Become your own media publisher It is highly recommended to become a media outlet in order dominate the web. If you create a venue where your customers can get information, you’ll stand out from the others who just purely sell on their site. You’ll gain more trust and authority while increasing traffic to your site. OrderCup has a blog dedicated to giving updates on shipping such as Magento Courier Integration and new services such as Shopify Shipping Plugin. Also Check Out: Magento Order Management Software
Respond to FAQs creatively Good customer service is vital for success in ecommerce. A lot of companies tend to shrug off paying attention to FAQs, but this content tells a lot about how you handle customer support. It will also leave an impression how knowledgeable your team is about the products or services you offer. Answer FAQs creatively so that people will be interested to know more about your company. You can answer FAQs through a video, just like how OrderCup explains its payment method in its page. Also Check Out: Ecommerce Order Management Software
Use lots of pictures You’ve already invested so much on getting the perfect packaging for your product. It’s only fitting to highlight its beauty by taking great pictures and then posting them on your website. Sometimes pictures tell more stories about your product rather than using long and boring sentences. Just be careful with how you take the pictures. The photos should be glamorous and artistic. It shouldn’t be something you can see in your spam e-mail.
Post How-To Videos How-to videos show people how to use your product and its effect after doing so. Companies usually create a YouTube account then embed the videos they create on their website. You can also teach them a particular activity then offer a product related to it. For instance, OrderCup has a specific section on their page for videos that teach merchants how to use the services of their partners like the Shopify Shipping Plugin and Magento Courier Integration. Also Check Out: Best Ecommerce Shipping Solutions
Create a shopping experience that is focused on the user It is hard to pull out your credit card to pay for something you didn’t see first-hand. It is important to assure the customer that shopping online provides benefits that they’ll never get elsewhere. Place yourself in the shoes of the user and design the online platform in such a way that it will be engaging and easy to use. Using the Magento Order Management Software will do wonders for your site. Also visit: Woocommerce Shipping Plugin
Invest in tools for ecommerce Don’t resist change. The continuous evolution of technology has led to the creation of great tools for ecommerce. For instance, OrderCup utilizes Magento Shipping Software to facilitate seamless delivery of items from merchants to their customers.
Maximize the use of social media – but don’t overdo it Almost everyone has a social media account. Utilizing social media is a great way to advertise your company by word-of-mouth. Paid advertising and effective content strategy will help reach your target market and increase traffic to your site. However, you should not rely on social media alone. Success in ecommerce is a result of different factors, so don’t put your eggs in one basket. Visit: OrderCup
Give incentives Customers love incentives, may it be a discount, promotion or loyalty program for customers. OrderCup offers discounted shipping for merchants that avail their services. This helps in building up your brand and increase word-of-mouth promotion.