Orange Institute 12: Startups & Giants by Orange Silicon Valley

orange institute 12 GEEKS

AD-TECH CIAL

HEAL T

HOW ISRAEL BECAME A TECH LAB FOR THE WORLD

BRAI H

MAY 19TH - 22ND | TEL AVIV, ISRAEL

table of contents 4

letter from Georges Nahon

opening event

science & humanity: from lab to product

Israel tells all: digital storytelling

evening gala with Havas Media master class

startups and giants: morning session

startups and giants: afternoon session

drones on the cheap? talk by flying production

putting social into everything

talking big data with: Dr. Kira Radinsky

fireside chat with Keren Shahar

evening at Holon Garage

visit to JVP CyberLab

Orange Institute organizes intensive multi-day “immersion workshops” in key digital innovation clusters around the world. Participants in the sessions meet and connect with new people, ideas, and products in places that are shaping and defining the digital landscape of today and tomorrow. The faculty of Orange Institute is global, multidisciplinary, and comprises over 150 world-changing men and women, drawn from industry, academia, non-profits, and startup ecosystems.

participants

speakers

io12 team

An Orange Institute session is about learning dynamically in a non-linear world. It involves pragmatic altruism—the realization that it’s in our organizations’ best interests to share dynamically between members and faculty in an intimate and open discussion, free from commercial agendas. Topics and themes chosen by Orange Institute are selected on the basis of their relevance to global companies, their emergent nature as new trends, and their potential to generate new insights for our members.

acknowledgments

about Orange Institute Orange Institute was founded in 2009 as a fully owned subsidiary of Orange with the goal of stimulating ongoing, independent, and unbiased investigation of networked models of all kinds, and helping its cross-industry community of innovation leaders better prepare for the rapid transformations that digital innovations are spawning in our networked society.

facts about Israel

$250B

$32.8K

GDP per capita

20% 40% presenters of Israel’s GDP is

number

of io12 faculty

hi tech, which is

of its exports

10% 4%+ m 10829.7 VCs presenting

startups are

Israeli

companies

population

GDP

ratio of national R&D spend to GDP

how many people Google estimated they median age (#1 in the world!)

TODAY

100%

66%

450 how many they have

of foreign R&D coneters in Israel are US-based

would need in Israel

a shining future

of NY

of community members agree that attending the Startups & Giants

io session was

“time well-spent”

In 2014, the brand of “Israel as Startup Nation” is shining even more brightly than when Orange Institute first visited in 2011. From this small country of 8 million people, smaller than New Jersey, we continue to see oversized returns. With the creation of exceptional market value from over 3,000 startups, and with disruptive concepts such as predictive analytics and algorithmic anomaly detection, Israel has a strong national purpose aligned with multinational R&D programs from around the world. There’s a lot to learn here. I think I speak for all of us when I say at Orange Institute #12 we worked hard: 41 speakers in twoand-half days set an all-time record for content production. Our first-ever “pitch-the-members” session at the Holon Garage had us up close to the ecosystem in an entirely new and powerful way. One of the things that sets Israel apart from other ecosystems we have engaged with is the eagerness of the players to share their story. Whether it is VCs, led by the eloquent Chemi Peres, the many men and women building startups, governmental figures such as Avi Berger, the country’s CTO in charge of Cyber Dr. Tal Steinherz, and the media sector epitomized by the dynamic Keren Shahar from Keshet, the generosity and openness of our Israeli faculty was welcoming and highly educational. And this brings me to the unique collaborative learning format that we have all built together. Our Israel session was particularly gratifying for bringing together companies that have been with us since our earliest sessions, with many new participants, from Amadeus to SNCF, from Sogeti to Thales, as well as our honored guests. The wide spectrum of industries, perspectives, and talents expanded this session to bring a new richness from which we can all benefit. And once again, the Havas leadership connected us with a luminary of the local ecosystem, AOL Israel CEO Hanan Laschover, to add yet another layer of insight and inspiration. Our next session, in Seoul, Korea this Fall, will continue that expansion into yet another creative and technological territory that’s reaching out to the world with impressive capabilities. But please take a moment to look back and recap the learnings from this intense and varied expedition in Israel. Each one of you is an important part of making this such a rich and memorable experience. I want to thank you all for helping this special lens on the Digital Economy to grow and evolve and to help us see the world in greater resolution!

Georges Nahon President, Orange Institute

opening event At the chic-yet-pastoral Dallal Villa, our guest speaker Avi Berger (right), of the Ministry of Communications, welcomes us on behalf of the state of Israel, and gives us a view from the top of the country’s connectivity aspirations. No surprise perhaps, but Avi is an engineer by training, and he sees the issues to handling data and video as treatable by technical excellence. Our next guest, new to the industry and position of CIO/COO at Bank Leumi, is Dan Yerushalmi (left), also a tech veteran. Noting there are more mobiles than credit cards in the world, he describes scenes of disruption within his own company as he seeks to turn “a whale into a jet boat.” We dine and converse, and the group starts to become a collective of exploration and ideas about the future.

science & humanity: from lab to product Cost trend for DNA synthesis: From $2 per letter to $.35 per base pair

To feed a nearfuture 9B global population, food production needs to increase by 70%

Three speakers take us deep into the realm of biology. Omri Amirav-Drory, a founder of Genomic Compiler Corporation, is tapping into the X-wave of disruption of declining costs and the growing ecosystem for synthetic biology. The cost of a ‘letter’ of DNA typing is approaching the cost of a phone call. A new generation of genetic hackers is doing crazy things while the overall market for bio-informatics, genetics, and GMO’s is a serious $350B. Maybe that’s why renowned Silicon Valley VC Sequoia is part of the $4.2M raise they’ve done. There’s a race to feed a near-term world population of 9B people, which will need a 70% increase in food production. Doron Faibish, from Kaiima, is going back to the basics of cell biology to accelerate mitosis - the process of cell division - in food plants. Early tests of their non-GMO “Enhanced Ploidy” approach are shockingly positive: deltas of 22-45% in crop yields under controlled experiments. They have partnered with 3 of the 5 global seed producers. Welcome to the Next Green Revolution! The human body - from its most basic to its most mysterious functions - is targeted by the next two presenters. Yonatan Adiri has focused on disrupting the most mundane but critical diagnostic of urine analysis, which rests on a simple color-coded lab result that is read by humans but could be machine-readable. Developing a system of cameras and calibration to replace the human (and a trip to the lab) with a simple smart-phone app is an example of Israeli focus on ‘new categories’ at its finest.

Uri Antman works at ElMindA, focused on a more complicated organ - the brain. The disruption is replacing expensive diagnostics such as MRI’s which turn out not to be able to detect changes in neural pathways - with a much less expensive skullcap of EEG sensors, and then applying Big Data techniques to map the signals. Looking for anomalies - a theme we will hear again and again in connection with the Israeli Big Data movement - they create a network map of neural signals that can be checked for changes in the event of injury, degenerative disease, etc. They are targeting the initial market for concussions, a constant anxiety - and mandatory annual testing procedure - for 40 million athletes in the US alone.

We dive into the deep end of the pool of Israeli scientific prowess, with seven talks in the first morning. Enon Landenberg leads with an exemplary narrative of his journey from startup to the Chief Interaction Officer at global ad agency Publicis, where he developed ground-breaking use cases for technologies like RFID and face recognition, marrying them with social media. In a pattern we will see many more times, he describes an eclectic arc into Augmented Reality, and because “life is short and everyone needs to build a spaceship,” a mad dash to meet the GoogleX Challenge of landing a privately-built lunar rover on the moon. They have raised $36M already - and their craft will be size of a refrigerator.

Because life is short, and everyone needs to build a space-ship. —Enon Landberg

EyeSight Technologies is augmenting how our hand/eye coordination works by mashing up computer vision and gesture control into fine-grained, pixel-level, pointing experiences. CEO Gideon Shmuel has sold 15 million software licenses already for PCs, TVs, cars, wearables. Get ready for a world where people point into the air and make things happen. Where does all this come from? Dr. Boaz Golany, VP External Relations at Israel’s famed Technion brings us into the picture on how the world is beating a path to Israel’s academic door. Noting that state funding universally is being overtaken by multinational corporates and foreign funding, he describes recent milestones for Technion University: a $100M funding from New York City to build a campus with Cornell on Roosevelt Island. A joint commitment by China’s billionaire Li Ka Shing and Guangdong Province to open a campus there, and a similar arrangement with Vladmir Putin’s planned tech city of Skolkovo.

Israel tells all: digital storytelling Uri Shanar is no kid, he’s been in show business a long time, and done well, but his first loves are startups (he’s done 8 since leaving Keshet in 2005) and animation. He started Aniboom to connect the specialized community of digital animators with agencies and studios who need them. It’s working out well with clients like Saatchi, Marvel, and Fox.

The afternoon is devoted to Content and the Digital Economy. Haggai Barel of VO (a combination of Viaccess and Orca, two companies Orange acquired and put together) is helping multiplay service providers act as a ‘tour guide’ in the increasingly fragmented world of digital media. VO’s contribution is a ‘degradable’ digital magazine that can adhere to any content object, replacing the flat EPG with a swipeable, rich media skin that can introduce recommendations, social components, and make the second screen an algorithmically-driven layer that seduces, informs, and engages. Speaking of second screen, why not use it to plug the audience realtime into the show, which is what Eli Uzan has done. Working Keshet, his company Screenz has a smartphone app that puts viewers in the show in small boxes on a giant screen, voting performers up or down. It’s unscripted live TV - think American Idol but with tens of thousands of judges - and in its blockbuster first season, Screenz has been processing upwards of 2.8M votes per second. That distinction - between scripted and unscripted TV - is being severely disrupted by a bunch of Israeli rock musicians. Led by pop star Yoni Bloch (who hangs out in the NYC HQ), and presented by Amiel Shapiro, Interlude’s insight is to fix the age-old dream of user-directed narratives by making it seamless and engaging. Interlude’s experience is addictive for an audience of one or (as was our experience) a roomful of people. Offering a highly contextual set of cues at critical junctures in an online video - if there are two girls in a scene, it pauses action and prompts for “red dress/white dress” - the system allows video authors to offer branching plot lines easily, and in an irresistible fashion.

The Web’s impact on TV is to make it small and visually noisy.

Amir Pinchas of Microsoft Ventures is on a mission to prove that a new model for engaging the behemoth of Redmond with entrepreneurs can work. Bootstrapping the Microsoft Ventures accelerator, Amir is now in year two of a mission that brings 400 applications in each of two sessions, connecting the finalists with a network of 122 mentors. Alumni of the first three classes have done well: 85% get funding, 35% have gone to a Series A round, and 2 got acquired.

—Amiel Shapiro

evening gala with Havas Media master class

After a long day consisting of a dozen dense talks in two locations, we look pretty smart at the chic Meirhoff Gallery for cocktail. Unwinding, getting to know each other better, we dive back into the larger conversation, between two CEOs. On stage: Raphaël De Andréis for Havas Media France, interviewing Hanan Laschover for AOL Israel. Both executives share their experience in content creation across multiple platforms, then tackle the big question: is Content still King, or are the Algo’s gaining ground? Raphaël shares recent work at Havas on algorithmic ad generation, and Hanan describes how his band of co-founders, once they were acquired by AOL, have leveraged Israeli ingenuity to drive online video at AOL, with Tim Armstrong’s support. New perspectives, more questions to pursue, but one thing for sure, it’s great content.

When we move into the shared economy, life becomes more affordable.

startups and giants: morning session

—Chemi Peres

Day 2 begins at Google Campus, nestled on the 26th floor of a bustling office tower. Eyal Milller and Robin Shulman from Google greet us and lay out some context. The Campus is a total bootstrap operation, a community-run hub for and by entrepreneurs, some future, some wanting to pay past successes forward. It’s even open to other accelerators who can park their startups here for a week. Robin Shulman from Google Israel gives an origin story: when they opened up in the country they estimated 10 employees would cover the small nation. Today, between R&D and the Waze acquisition they have 450 Googlers in Israel.

Everything they discuss is embodied in our first speaker, Dror Shaked, the founder of Wix. A VC for 10 years, Dror is clearly a nerd’s geek, and his dry humor salts his remarks about the genesis of his company as the hottest tech IPO to debut on the Israeli stock market in 2013. With no sales staff, adding 1 million users a month, Shaked wants to become the small business cloud, offering everything from website to transaction processing. He is wry when it comes to the ‘advantages’ of working from Israel – it’s far from everything, so travel is expensive, there is a language barrier, and so “we stay here, live, have fun, and make money.”

This session features talks from three highly accomplished VCs: Uri Weinheber, Yahal Zilka, and the peerless Chemi Peres. Uri, from VC firm TheTime, gives us a statistical portrait of Israel, and points to the 113 startup exits in the past two years as a driver for foreign R&D centers siting in Israel – 66% of which are US-based. Uri has funded 45 startups since 2009 in adtech, consumer web, mobile, B2B, video, ecommerce, and social. His company’s incubator has been ranked #1 in Israel for the past three years.

Mathematics is a discipline of indviduals. —Yahal Zilka

Yahal Zilka of Magma Ventures tells us the first 10 years of being a VC are a learning phase. His approach is to help startups “invent new categories,” and focuses on assisting them with business development (a classic weak point), and financial structuring. He speaks about the centrality of mathematics - a discipline of individuals - to Big Data and the web today, tracing Israel’s intellectual capital formation in this sector. Echoing Dror Shaked’s take on the country’s limitations, he valorizes “making lemonade out of the lemon that is Israel.”

But it is Chemi Peres, the younger brother of Israel’s current President, who wows the group. Speaking without slides, he recaps the 21-year track record of his firm, Pitango. More inspiring is his analysis of risk and entrepreneurship. He notes that “when job security is going down, risk is going up, so people prefer to start their own company.” His vision of the Startup Nation is intensely optimistic. “The solution is to create new industries that didn’t exist before... not just crushing incumbents.” He closes with a threepart call to action: (1) create an ‘Empire of the Mind’ through aggressive investment in education; (2) focus on inclusivity, noting that such a small country ‘can’t afford to have nonparticipants;’ (3) think about the region, since ‘the web is not a homogenous place,’ noting that Arabic is the fastestgrowing language on the Web.

Yinnon Dolev, from GE’s Advanced research center in Israel, echoes Peres’ sentiments, quoting his boss and GE CEO Jeffrey Immelt that “innovation cannot be done in America only.” GE is investing heavily in the Industrial Internet (and other speakers will cite this during our visit), noting that when every piece of infrastructure is connected, cybersecurity becomes a massively important sector – one where Israeli minds are hard at work.

What we see around the world is that more and more young people choose to start their own companies… there are 95 startups being created every minute. —Chemi Peres

startups and giants: afternoon session

The afternoon of Day Two at the former Google offices now occupied by startup Similar Group turns out to be the Vardi Family Show, with two panels moderated first by the ubiquitous Yossi Vardi (pere), and the second by his son, Oded Vardi.

drones on the cheap? talk by flying production

If we have to sum up in one word the message, it’s “context” – information about how Israel became the Startup Nation and generates so much startup activity. For Yossi, it starts with a synthetic children’s snack – bamba – that all children eat. According to Yossi, if you want to understand Israeli’s culture of innovation and startup activity, it’s not only about the army; it’s about the whole culture of the city and its urban approach to life. Moreover: “the old social contract between employer and employee is over... Now the creative class want to work with their dog, work with their friends, they want to feel this is part of a good lifestyle experience... they want the city to allow diverse tastes.” Or Ofer is the founder of Similar Group, and happy to be residing in the former Google offices for 6 months. He started in the family jewelry business in 2007, but had trouble finding other jewelers online. So he built a crawler and website ‘matcher’, and then pivoted into web measurement, rating, and ranking. Doron Nir, the founder of HappySale is doing consumer-to-consumer commerce, helping people sell their cars, apartments, mobile phones, art objects and more to other people. Business is booming, both for vertical categories and horizontal, with sellers averaging four items in the first month. Avi Shechter met Yossi Vardi in 1997 and joined Mirabilis, which Yossi sold to AOL (remember ICQ?), where he stayed for four years. After that he started fring with Yossi as an investor. His new project, Ola Mundo, is for nonverbal children unable to communicate with words, to use a mobile app which allows parents and their kids to string together icons on a tablet, either locally or remotely. When startups get acquired in Silicon Valley, the founders leave shortly after. In Israel they hang around. In addition to Avi at eBay and Hanan Laschover at AOL Israel, this is the case with Ron Gura who arrived at the eBay Innovation Center via acquisition of his startup, Gift Project. eBay had whitelabelled it as ‘eBay Gift,’ then other online brands followed suit. They now operate off the platform as a testbed for eBay.

Flying Production is the 4 year-old brain child of a team of ex-IDF (Israeli Defense Force) founders with drone experience. It turns out that commercial drone production such as this is still considered sensitive – in fact permission from an Israeli Ministry was required to present to us. The promo video shows a small drone of up to 18 kg, which can carry 5 kg payload of multi-imaging camera. This drone has a number of innovations, from its unique fixed-engine design with 90 minute mission capability, a field-portable controller with GPS and HD video and 40 km range, as well as a push-button autonomous take-off and landing capability. It is a remarkable example of Israeli ingenuity: from design to product in 15 months. The non-military use cases are multiple: disaster response and agricultural monitoring with sensors that detect ground temperature, for example, but the military uses are close at hand as well.

The first-ever talk at Institute that needed security clearance from the government 23

putting social into everything I’ve never really seen anybody that really has Big Data, most businesses have pretty small data.

The breadand-butter of startups is engaging with clients and talking to them.

—Kira Radinsky

—Tal Shoham

Vardi the Younger (Oded fils) moderates a discussion with three entrepreneurs working in various ways with Social. Shaul Olmert (the son of the former Prime Minister), of Playbuzz, tells us “the whole world of communication and content is moving into short form.” His journey to entrepreneurship comes after a 7-year stint as head of Digital at MTV in New York. Playbuzz is an embeddable social platform allowing for user-generated quizzes and content. Yael Givon, the co-founder of Stevie, is a veteran of ICQ (like Yossi and Avi), and with her husband is focusing on social TV. Stevie creates ‘channels’ for smart TVs and tablets from the user’s social graph, putting friends’ multimedia on the big screen. Both Yael and the next panelist, Tal Shoham, provide much-needed insights into how women negotiate the male-dominated tech ecosystem in Israel. Tal’s startup, Evolero, brings social to the conference experience with a push-button, customizable website platform for events, featuring pre-, in-run, and post-event functionality.

Our next presentation is from a data scientist-turned-founder, Dr. Kira Radinsky, who added that prefix at the age of 26. The focus is predicative analytics and the premise is massive: “if we can have all human knowledge of causality, can we predict what will happen?” Drawing on epidemiological examples from the physical world, from die-offs of fish and birds to cholera outbreaks, Dr. Radinsky is channeling prediction into the hard cash of sales performance - and delivering a platform that rates sales leads and lifts conversion rates. This involves all the tricks of the Big Data trade: feature extraction, machine learning, probabilistic models, even ‘emotional AI’ plumbing multivariate models including web sites, company financials, buyer personas, and behavioral data. The result is a market simulation, or as she explains it, “Big Data meets Game Theory.”

talking big data with: Dr. Kira Radinsky

fireside chat with Keren Shahar

We end this content-rich day in a cozy chat with Keren Shahar, one of the “25 Most Powerful Women in Global Television” - the utterly disarming Head of Distribution and Acquisition at Keshet International, the company that brought the world Prisoners of War – or, as rewritten for American TV, Homeland. Keshet identifies as a ‘Startup TV studio’ despite its 20 years in the business. That’s due to a fecund, hyper-active creative drive for new content and formats, for both scripted (like Homeland) and unscripted, such as the Rising Star interactive format described earlier by Eli Uzan of Screenz. Keren is selling to the world, and embraces the changing shape of that world, noting Amazon had been bidding on a recently-announced show that ultimately went to Showtime. For a half-hour, we are Hollywood insiders.

Day 2 is a long day but after a refreshing break by the seaside at Shalvata, the old port of Tel Aviv formed by the junction of the Yarkon River and the Mediterranean, there’s even more in store. It turns out we are both visitors and the visited at the famed geek hang-out, the Holon Garage. When we arrive it is night and we discover we are not inside but outside in a rough patch of ground behind an auto garage in the middle of what looks like nowhere. Lighting can best be described as industrial, and the energy level of the 100+ digital citizens hanging out is buzzing. And there in the midst is the presence of Yossi Vardi, waiting to greet Orange Institute and its President. Microphones are passed, questions asked, welcomes extended, and the group receives its instructions: go to the tables designated with participating Institute companies and pitch the people (that’s us) at those tables. So begins an intense 45 minutes of conversations/pitches with entrepreneurs crowding around to explain their idea and how they want to work with us. It can safely be said, this is a first in Orange Institute’s fiveyear history.

Content is still King. People want stories.

evening at Holon Garage

—Keren Shahar

visit to JVP CyberLab

Our final stop on the expedition is Jerusalem and the impressive Media Quarter run by JVP Partners out of the renovated British Mint. It’s a busy day, thanks to the Mixii conference being in town. The good folks at JVP are hosting 11 different delegations that day. Our host is JVP’s newest Partner, Nimrod Kozlovski, who runs the firm’s Cyber Lab, partially funded by the State of Israel. JVP has built 100 companies since its inception in 1993, and has realized a total of $17B in returns. Its thematic discipline has always included cybersecurity, but in the post-Stuxnet era they are doubling down. We see over the next few hours probably at least one future Cyber Unicorn (meaning a $1B+ valuation).

First, Dr. Tal Steinherz, the CTO for the State of Israel Cyber Bureau, shares his thoughts, and they are sobering. He shows us that this is not merely a question of more/better/ faster technology, but a complex ecosystem-level approach involving personal, corporate, and governmental behaviors. “We might try and change the way we act in order to promote cyber security”, he notes. But it turns out that even the government cannot be trusted. In response to a question from Nimrod about governments requiring ‘back-doors’ in software to allow spying, he points out that “we need to create government-proof systems based on managing trust between partners.” From the other end of the spectrum comes the voice of hacker Advocacy, cyber-girl Keren Elazari, whose message simplifies the complex economy of white-hat hackers paid to hack corporate systems into a basic takeaway: hackers are creative people and you should tap into their ingenuity, whether it’s for cyber-proofing or just plain innovative ideas.

There’s a delicate balance between privacy and security. We don’t intend to interfere with the public’s privacy. —Dr. Tal Steinherz

Next are three tech presentations, but like Dr. Steinherz the State CTO, they all involve behavior as well. First Yael Villa from RSA Israel takes us with her into the emerging intersection of Big Data and Cybersecurity. Along the way we meet new vocabulary: “attack surface” – the aggregated area of information vulnerability, now expanded to include millions of smartphones; “exfiltration” – your data is sucked out of the enterprise, at which point your intrusion systems have failed; and “alert floods” – the failure of security systems due to operators being overwhelmed by too many alerts. She introduces a key concept that we will hear again, which feels like a distinctly Israeli Big Data adaptation: the use of algorithms and machine learning to detect ‘anomalies’.

[Cyber attacks] are becoming a real business. You need to perceive things from an attacker’s point of view, because there’s lots of money out there. —Dudu Mimran

Both Nimrod from JVP and our next presenter Dudu Mimran have a key message: we have to do something because today, cybersecurity is broken. Dudu enumerates the reasons in a talk on “Attacker Economics.” Hackers know your infrastructure because it’s built on widely available known components. They also have more and more tools for building malware, and increasing numbers of clients ready to pay for stolen data (or even better) attacks on specific targets, including governments. And finally, the issue of updating so much software has become too complex, leaving massive vulnerabilities. Dudu’s approach at his startup Titanium is to deliver “unbreakable code” by encrypting every processor in the infrastructure with a unique key-pair binding it to its operating system.

The concluding talk from Mark Gazit, at JVP start-up ThetaRay, is instructive on multiple levels. First, how can you build a $B company from pure intellectual property? JVP found an algorithm originally developed for cancer cell detection, licensed it for cyber applications, and then went out and hired a CEO with a proven track record with the incentives in place to build a $1B+ company. And just what does that algorithm do? You guessed it: anomaly detection. Like RSA’s Villa, ThetaRay is a Big Data approach, and by integrating data inputs from every possible source of the enterprise – think sensors on doors and employee badges as well as database accesses – it uses machine learning and anomaly detection to zoom in on the unusual. It’s perfect for the Internet of Things.

David Maman is an entrepreneur whose company GreenSQL is in the JVP CyberLab incubator. Maman pitches well. We quickly get the idea of cyber-defense specifically for the database server itself, dynamically masking the rows of data. What’s more they are looking at activity in and out of the database - it turns out that 75% of all serious security breaches involve sources inside the company (such as the CFO’s assistant) - because that’s where the bad guys are looking: 96% of all data breaches are at the database server. This vulnerability that is shockingly widespread; even Google was not encrypting its database traffic internally, making life easy for the pre-Snowden NSA.

ID Theft is a bigger industry than the global drug trafficking business The concluding lunch at the newly-renovated Tel Aviv Railway Station reminds us of why we came. Within its small border, Israel contains the key elements for what Richard Florida has termed the “creative class:” highly connected and walkable urban centers optimized for ‘creative collisions’ between multidisciplinary creative and geeks, universities nearby - all of the urban culture that Yossi reminded us of is here. We have seen and heard a lot here that is familiar from other creative capitals, and even more that is unique to this special place.

moments in startup nation

2.5 days in Tel Aviv and Jerusalem 32

participants

Delphine Desgurse Head of marketing intelligence and strategic planning, La Poste

Dimitri Champollion Head of Marketing Department, Paris Chamber of Commerce and Industry

Erik van Ommeren

Franck Pasquier

François Laburthe

Frédéric Josué

Director of Innovation, Sogeti - VINT

Social Media Manager, Orange

R&D Director, Amadeus

Global Executive Advisor, Havas Media

Jérôme Toucheboeuf

Julie Reiner

Laure Lucchesi

M&A Deputy Director, SNCF

Deputy Director, Etalab

Philippe Dewost

Pierre Aussure

Digital program Director, Caisse des Dépôts

Founder and CEO, IVY Search

Jean-Gérard Blanc

Jean-Luc Neyraut

Jean-Michel Lasry

Jean-Michel Serre

Senior Adviser to the President and the CEO, Paris Chamber of Commerce and Industry

Deputy CEO, Paris Chamber of Commerce and Industry

Co-founder, MFG Labs

CEO, Orange Japan

Nathalie Boulanger

Nicolas Schwartz

Olivier Abecassis

Pascal Dasseux

Startup ecosystem director, Orange

Executive Director, Russell Reynolds Associates

General Director, eTF1-Wat

Global Chief Client Officer, Havas Media Group

Director General Mediapost Communication, La Poste

Patrice LambertDe Diesbach Head of financial communication, Orange

Frédéric SaintSardos Managing Director, Socialyse

Béatrice Mandine

Caroline Le Moal

Senior executive VP Comms and brand, Orange

Head of New Business & Communication, Havas Media

Hélène Barralis Head of mass retail & innovation, BNP Paribas

Laurence Hontarrède Chief client strategy officer, BNP Paribas

Raphaël De Andréis CEO, Havas Media France

Charles-Antoine Robelin

Christian Bombrun

Claire Fulda

Associate Director for Applied Research, Amadeus

Head of entertainment and new usages direction, Orange France

Head of Prospective & Brand Innovations, BNP Paribas

Isabelle Cambreleng

Jean Marc Merriaux

Jean-Baptiste Guenot

Jean-Baptiste Leprince

Head of customer experience, online sales and communication, La Poste

Directeur Général, CNDP

Head of Mergers & Acquisitions, Strategy & Development, SNCF

CTO, La Poste

Liam Boogar

Ludovic Cinquin

Marko Erman

Nathalie Andrieux

Cofounder, CEO & Editor, Rude Baguette

CEO France, Octo

CTO and Senior Vice President, Research & Technology, Thales

VP in charge of Digital Business, La Poste

Rori Duboff

Sébastien Emeriau

Global head of strategy, Havas Media

Head of Strategic Planning, Havas Media

Sonia Scharfman General Secretary of the Digital department and Mediapost Comm., La Poste

Sylvie Joseph Senior Executive, La Poste

io team speakers

Amiel Shapiro

Amir Pinchas

Avi Berger

Avi Shechter

Boaz Golany

Chemi Peres

Dan Yerushalmi

Doron Faibish

Doron Nir

Georges Nahon

VP Product, Interlude

Principal, Microsoft Ventures

Director General, Ministry of Communications

CEO and Co-Founder, fring

VP external relations & resource development, Technion

Co-Founder and Managing Partner, Pitango

CIO and COO, Bank Leumi, Israel

VP Business Development, Kaiima

CEO and Co-Founder, HappySale

President, Orange Institute

Dror Shaked

Dudu Mimran

Eli Uzan

Enon Landenberg

Gideon Shmuel

Haggai Barel

Hanan Laschover

Keren Elazari

Keren Shahar

Kira Radinsky

VP Business Development, Wix

CEO, Titanium

Founder & CEO, Screenz

President, Infinity AR & CMO SpaceIL

CEO, EyeSight

Deputy CEO, Viaccess-Orca

CEO AOL Israel & VP Video techonlogies, AOL

Security Industry Analyst, GIGA OM Research

Head of Distribution & Acquisitions, Keshet Int

Founder & CTO, Sales Predict

Mark Gazit

Nimrod Kozlovski

Oded Vardi

Omri Amirav-Drory

Or Offer

Ron Gura

Shaul Olmert

Tal Shoham

Emeline Bartoli

Ken Yeung

Partner, JVP

Entrepreneur, Investor

Founder & CEO, Genome Compiler

CEO & Co-Founder, Similar Group

Raphaël De Andréis

Robin Shulman

CEO, ThetaRay

CEO, Havas Media France

Industry Analyst Lead, Google Israel, Greece and Sub Saharan Africa

Head of Innovation Center, eBay Israel

Founder & CEO, Playbuzz

Co-Founder and CEO, Evolero

Business development manager, Orange Institute

Strategy and Research Content Lead, Orange Institute

Tal Steinherz

Uri Antman

Uri Weinheber

Yael Givon

Yael Villa

Yahal Zilka

Yinnon Dolev

Yoav Tzruya

Yonatan Adiri

Yossi Vardi

Mark Plakias

Roseline Kalifa

CTO, Israel National Cyber Bureau

VP of Global Program Management, ELMindA

Managing Partner, theTIME

CEO & Co-Founder Stevie

General Manager and CTO, EMC Israel CoE

Co-Founder and Managing Partner, Magma Venture

Business Development Manager, GE Israel Technology Center

Partner, JVP

Founder & CEO OwnHealth Digital Healthcare

Internet Entrepreneur

VP Knowledge Transfer, Orange Silicon Valley

Head of scouting Orange Israël, Orange

Anne-Catherine Moreno Business development & Customer relationship Manager, Orange Institute

Chris Arkenberg Strategy and Research Content Lead, Orange Institute

acknowledgments

preview: io Korea, fall 2014: Seoul

Israel is a small country with big ideas. We feel the same about Orange Institute. Our session in Tel Aviv featured more presenters and panelists than ever before, and more impressively, had the highest attendance in our five-year history, surpassing even our week-long session in Silicon Valley and Los Angeles in the fall of 2013. So kudos to all who came to be with us on this learning expedition, and especially to our member companies who sent teams, including Havas, La Poste, BNP Paribas, Paris Chamber of Commerce and Industry, Amadeus, and SNCF. We’d like to acknowledge the hard work of Roseline Kalifa and the production team of Oscar4B for enlisting the invaluable assistance of Israel’s tech ecosystem, with sessions that came together in collaboration with the renowned Jerusalem Venture Partners (JVP) and local entrepreneurs like Yossi Vardi. An important part of the Orange Institute ethos is providing a deep immersion in the local ecosystem. Thanks to Microsoft Ventures and Google Tel Aviv for hosting us in the heart of their corporate accelerators. Speaking of the ecosystem, we’d like to extend special gratitude to Doron Nir and the Garage Geeks organization for welcoming us into their backyard. From our entire team to the Orange Institute members who made the trip - and to those who couldn’t be with us - our thanks for your energy, time, and spirit of inquiry and discovery. It is an ongoing source of inspiration to us all!

io12 on Twitter

The Fall 2014 session of Orange Institute will take us to the nation closest to the future of innovation at scale. Seoul, Korea will be the destination for a 2 ½-day session from November 17-20, 2014. We are working on an impactful and hands-on exploration of the multi-platform tech powerhouse that is Korea.

• How do giants such as Samsung retail innovation, consumer internet, and LG, Hyundai and Kia, build such gaming, and urbanism? commanding share of consumer awareness and spending across multiple • We’ll look at planned public and categories, from smartphones to smart private sector optimization of collective cities? prosperity, through e-health, connected education, and civic instrumentation • What can drive 2 billion views? and sustainability for tomorrow’s Smart Gangnam Style. Some call it K-Wave, Cities. some call it Hallyu, but it is clear that •What will South Korea build on top of Korean pop culture is expanding We hope you will be able to join us in 97% broadband penetration, the fastest beyond its roots. Seoul this fall for what promises to be internet in the world (22.1 Mbps!), and an engaging and insightful event! a $1.5B commitment to deploy next • What design patterns are emerging generation 5G networks? from Korea’s leadership in smart cities,

Orange Institute 1

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The Innovation Imperative

Societal Remix

Creativity Has a New Address

Silicon Valley November 2009

Tokyo June 2010

Beijing September 2010

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New Age to New Edge

Sensor Networks as the New Growth Opportunity

Where Enchantment Meets Inspiration

@icambreleng [quick & simple] create an event website and engage your Community. Have a look at @ EvoleroTalk > Great feature #doityourself #social #IO12

@carolinelemoal Great masterclass and battle between #creativity & #algorithme with @raphdeandreis #IO12 with @orangeinstitute

@oabk6 Inspiring talk by @chemiperes at #IO12 “Companies that go on putting technologies aside will be massively disrupted” cc @orangeinstitute

@enonl RT @orange: RT @orangeinstitute By 2016 we’ll prove that “Impossible = I’m possible” great moto by @enonl

@orangeinstitute TV, digital and advertising constantly invent new ways to get to people cc @InterludeVideo @ViaccessOrca #aniboom and #thebox #IO12

Silicon Valley November 2010

Madrid March 2011

Paris June 2011

@DELPHDESGURSE #IO12 @orangeinstitute amazing opportunities #DIYBIO, with #igem competition students synthetize DNA for a glowing plant @kickstarter

@Pascaldasseux Looking for markets with high growth ? The Gesture recognition market is for you ! From 2 bn$ in 2012 to 22bn$ in 2020 @orangeinstitute

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Innovation as Destiny

Strategic Impersatives in a Post-IT World

Feedback Economy & Realtime Society

Tel Aviv October 2011

Silicon Valley March 2012

Boston & New York October 2012

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Six New Waves in the Digital Economy

When Worlds Combine: How Creatives Meet Geeks

@Pascaldasseux #start up Nation : The book everyone refers to in Israel @orangeinstitute #IO12

@DELPHDESGURSE #IO12 #israel learning from hackers culture with amazing @k3r3n3 when cyber security enhance innovation

@raphdeandreis The key asset of The Start Up Nation is the lack of fear to fail (google campus Tel Aviv).

@icambreleng At JVP media center in #jerusalem to talk cybersecurity #io12 irael session

@orangeinstitute day 3 @Jerusalem w @JVPVC #inspiringisrael tx to all @garagegeeks for the party and good vibes for @Pitango

@laurelucchesi Meeting the hectic Israeli scene of innovators and start-upers at @GarageGeeks gathering in TA @orangeinstitute #IO12

orange institute 12 GEEKS

AD-TECH

CIAL

BRAI

Silicon Valley/LA Sept/Oct 2013

Tokyo April 2013

HOW ISRAEL BECAME A TECH LAB FOR THE WORLD

@_nethels_ Such a great energy @GarageGeeks with the #IO12

@icambreleng #IO12 hackers are a source of creativity and innovation #audacity > A very dynamic session driven by Keren Elazari

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Startups & Giants

MAY 19TH - 22ND | TEL AVIV, ISRAEL

Tel Aviv May 2014

For more information, please contact orange institute team - orange.institute@orange.com Institut Orange, SAS au capital de 16500€—78, rue Olivier de Serres 75015 Paris—514 822 568 RCS Paris