Black is the New Blonde: The New Shampoo That’s Kind to the Earth

BY ELLIE TRAVICA

Finding the perfect shampoo is tricky for anyone. Thin hair, thick hair, dry hair, oily hair - the list is endless. Throw in colours and tones, and finding something that caters to your locks might feel downright impossible. Well, for all of the blondies out there - look no further! A revolutionary new shampoo has hit the market and might just be the answer to all your wishes.

After three years and 58 formulation attempts, International Master Colourist, Melissa, has created the first-ever black shampoo to add to her LoCou hair product range. The unique scientific formula is specially formulated to tone the brassiness out of your hair whilst filling, toning and cleaning for a fresher, brighter blonde.

With so many products on the market, many are curious about why black is better than purple. The answer?

LoCou’s black shampoo fills and tones while having a base foundation to it. The formula uses primary colours, rather than purple, that can build up in lightened hair and make it appear darker. From the very first wash, you’ll notice a less yellow colour and brighter results. The hemp seed extract also helps to restore and strengthen hair while giving it a glossy finish.

Melissa is passionate about the environment, which is evident in her products. Her haircare range combines nature, science and hair while remaining ethical, cruelty-free and sustainable. Combined with sustainable packaging and refill options, the entire LoCou range is free from nasties, including silicone, sulphates, parabens, and a whole host of other ingredients we can’t pronounce!

With her Mount Eliza salon and zero-waste hair care, Melissa strives to make an impact and encourages others to experience #TheLoCouDifference. If you’re ready to find your new favourite shampoo or want to spoil mum with a trip to the salon this Mother’s Day, look no further than LoCou – the brand that loves your hair and is kind to Mother Earth.

Ethical and sustainable, the LoCou haircare range nourishes your tresses while remaining kind to the Earth.

Combining nature, science and hair, each LoCou formula contains key ingredients that truly transform your hair, achieving remarkable results.

Combined with sustainable packaging and refill options, the entire LoCou range is free from any nasties including free from silicone, sulphates, parabens, ethoxylates, paragons, propylene glycol, petrochemical cleansers, phthalates, DEA and artificial colours. We’re strictly against testing on animals and are cruelty-free

One bottle at a time, LoCou is here to give you lush, gorgeous hair, while leaving a positive impact on our planet. Thanks for coming along with us on this journey.

Zero waste hair care – loves your hair, kind to mother earth Home of the brand-new Australian made and owned, Black Shampoo!.