BUSINESS Briefing
Business Briefing Ideas and inspiration to help you run your business Books: Three messages to take from Talk Like TED by Carmine Gallo TED (Technology, Entertainment, Design) are talks given to an audience but also distributed free and online, and they have been successful at raising science and design understanding. A great TED can launch a media career – just ask Sheryl “Lean in” Sandberg (in this spot, in November). But so can any great talk, at any exhibition, seminar or industry event. Gallo’s 3 tips for TED: Unleash the master within. Your audience won’t be inspired by your subject unless you are. Genuinely demonstrate passion, enthusiasm and knowledge and even the driest subject can become riveting. Teach them something new. Jolt an audience out of their innate stupor and grab their attention by challenging preconceived notions with an innovation or a shocking statistic. The 18 minute rule. It doesn’t take long for your your audience to start suffering “cognitive backlog” and beginning to lose the message. Well, that is if you’ve said anything interesting. If you talk for longer, break it up into manageable chunks.
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Did you see the selfie that host Ellen DeGeneres took at this year’s Oscars with Brad Pitt, Angelina Jolie, Bradley Cooper and the rest? Lovely wasn’t it? Funny, sort of spontaneous looking, innocent, a bunch of celebrities showing their fun side. It was retweeted a record breaking 3.3 million times and splashed over the world’s more traditional media. Innocent? Yeah, right. It was taken on a Samsung Galaxy Note 3 smartphone and Samsung have a $20 million advertising and sponsorship agreement with Oscar broadcaster ABC. So it was one of the greatest product placements in history. Most products are used in a fairly passive manner – an admirably kookie heroine drinks Pepsi, James Bond shows off his new watch. But Samsung showed how effective this phone is, how trustworthy in a pressure situation and how the Galaxy can take more than a selfie; it can take DeGeneres and her ten famous friends, all at once. Maybe it should be called a groupie?
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