TALK & TASTE AND CELLAR IN A SNAP
• Virtual tastings have connected Members with our winemaking partners globally • The online events continue to increase in popularity and are available on our YouTube Channel for anytime viewing
COVID-19
• Beginning in March of 2020, the staff were asked to work from home • IT made the move seamless as we all transitioned to online meetings and work platforms • When it became apparent the situation would be long-term, staff were reimbursed to outfit their home offices as they saw fit
CANADIAN WINES ARE BACK!
• After an absence of five years, Opimian offered its first Canadian wine to select provinces • Pearl Morissette, an iconic Niagara wine producer, was a fitting beginning. Known for his unconventional ethos and his products not offered through Liquor Boards, Francois Morissette is an industry trailblazer
6 OPIMIAN WINE CLUB DE VIN 2020 ANNUAL REPORT
FALL OFFERING (CWEB20)
• This pivoted to reflect the global pandemic • Our supplier network helped us source over 50 new wines. Many never before seen in Canada from winemakers affected by COVID • Opimian provided safe harbour to many small wineries around the world who normally sold to the restaurant and bar channel • CWEB20 sales proved essential to their survival • Opimian Members purchased over 55,000 bottles worth more than $1,500,000 in sales
