P UBLI SHER ’ S NOTE
Gearing Up for a New Year
A
n eventful year is behind us and what a year it has been. We marked several milestones in 2010 and 2011 looks to be even better!
OpenRoad celebrated its 10th anniversary, a decade that seems to have raced by. We delivered nearly 7,500 new vehicles and 2,200 pre-owned cars, with the highest-volume Hyundai, Lexus, Scion and Toyota sales in BC, and all-time sales records at our Audi, Mazda and Hyundai locations. We won our share of dealership distinctions as well, including the Honda Q Award and the Lexus Pursuit of Excellence designation. We completed more than 100,000 maintenance and repair orders and we broke ground on two brand new facilities, BMW and MINI in Langley and Lexus in Richmond, and we began work on our very own auto mall in Langley named The Collection. We introduced real-time, 24/7 online service bookings at OpenRoad Audi and we overhauled our company’s pre-owned website. We launched the Scion brand in Richmond and Port Moody and we completed the expansion of our Audi Service Centre in Vancouver. Late in the year we were honoured to be recognized as the 6th Best Employer in Canada, thanks to our dedicated staff associates who, I believe, are the very best professionals in the industry. In 2011, the pace of our progress will accelerate. We plan to improve the quality of our service, the value of our products and the speed and convenience of our delivery. We are committed to listening to you, our valued guests, and we intend to respond to your concerns. We will be doing all of this while we open two new flagship dealerships and launch several major initiatives.
You will be able to stay up to date on all these exciting announcements in OpenRoad Driver in the months ahead. In this winter issue the theme is “Renew” and we hope you enjoy not only the latest news on OpenRoad, but the brand new model launches and the fascinating lifestyle stories inside. Take a look inside as we examine renewal from every which way: green buildings, biodegradable car parts, rejuvenating health regimes, the renaissance of Chinatown, the hottest eco-fashion designers, or what to look for in repairing your vehicle. Check out the special features on unique spa treatments. Would you let fish exfoliate your feet? Or take a relaxing cruise through Spain and Portugal. We also invite you to raise a glass with us to usher in the new year with Canada’s best mixologist. He creates an exclusive cocktail recipe just for us called, appropriately, the Rejuvenator. Finally, on behalf of every one of my 455 colleagues, I would like to thank you for choosing OpenRoad as your automotive retailers. I am committed to making each one of your visits a pleasant and hassle-free experience. Wishing you a very happy 2011.
Christian Chia
Winter 2010/2011 www.OpenRoadDriver.com
OpenRoad Driver c/o OpenRoad Auto Group Ltd. 13251 Smallwood Place Richmond, BC, Canada V6V 1W8 Tel: (604) 232-5347 Fax: (604) 232-5323 E-mail: inquiries@openroaddriver.com Publisher: Christian Chia publisher@openroaddriver.com Editor: Will Fong Associate Editor: Melissa Mak editor@openroaddriver.com Art Direction, Design: Haydex Li Contributing Writers: Jeremy Bolderson, Christian Chia, Will Fong, Bruce Forster, Gerry Frechette, Vreni Gurd, Ben Hudson, Lauren Kramer, Melissa Mak, Rick and Chris Millikan, Al Nagy, Larry Wong Contributing Photographers: Mike Dragutinovich, Alistair Eagle, Angela Fama, Will Fong, Mike Fung, Lauren Kramer, Jason Lo, Roger Lou, Melissa Mak, Rick and Chris Millikan, Obaid Qureshi, Ted Russo, James Stockhorst, Martin Tessler, Ravi Vonawesome, David Wolowidnyk Change of Address Notices: Return covers of undeliverable copies to OpenRoad Driver, 13251 Smallwood Place, Richmond, BC, V6V 1W8 or send e-mail requests to inquiries@openroaddriver.com. Postmaster: Send Canadian address change forms to OpenRoad Driver, 13251 Smallwood Place, Richmond, BC, V6V 1W8 Publications Mail Agreement No. 40599157 OpenRoad Driver is published twice a year by OpenRoad Auto Group Ltd. All rights reserved. No part of this magazine may be reproduced without prior written permission from the publisher. All views expressed in articles published in this magazine are those of the authors and not necessarily those of OpenRoad Driver. Advertising in OpenRoad Driver does not indicate an endorsement by the publisher or OpenRoad Auto Group. The publisher accepts no responsibility for advertisers’ claims. Printed in Canada by Teldon Print Media
President, OpenRoad Auto Group
Win 1 of 5 Spa Getaways!
to Beyond Wrapture Day Spa and Summerland Waterfront Resort See page 38 for contest details.
2 |
OpenRoad Driver • W i n t e r 2 0 1 0 / 2 0 1 1
Advertise to 140,000 readers Advertising, Sales: sales@openroaddriver.com