Restaurateur’s Marketing Guide

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Use Opt-In Fax & Email to Grow Your Lunch Business How It Works

A Restaurateur’s Guide

Just as in any business, your restaurant needs to advertise and retain customer’s loyalty to grow. With Openfax’s innovative Restauranteur Marketing Plan keeping hungry customers coming back for more is a snap. Using Fax and Email Broadcasting to distribute daily menus and promotions reminds potential guests that you have something delicious to serve up. A promotion such as a weekly free lunch giveaway keeps recipients of your daily menus watching and reminds them to order something tasty for lunch. Changing the day of the week you announce giveaway winners entices recipients to watch your daily fax or email because they may just be this week’s winner. Placing small signage and a container for patrons to drop a business card in is all you need to get started. Training order takers to promote the business card “Fish Bowl” will easily grow your marketing list. In this guide you will find more ideas on how to start the Openfax Restauranteur Marketing Plan, but we’d also like to discuss it with you. Give us a call today, we’re hungry to earn your business and start growing yours.

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Get Started Today Call us within the US: 1.866.OPENFAX (1.866.673.6329) www.openfax.com/lunch a white paper


Promotional Ideas

Tasty Service, Appealing Price Collect Your Guests’ Information Train your order takers to prompt guests to provide a business card in a predominately placed container to receive special offers and a chance to win free lunches, discounts or other promotions you wish to offer.

Openfax offers an inexpensive way to market your restaurant lunch specials and grow your business. Give it a try with no commitment or buy in bulk to save even more. We’re confident that by collecting your guests’ information, offering something a little special and giving a way a free lunch per week your business will begin serving more and more delicious lunches daily.

Entice With Something Nice The more opt-in contacts you collect, the greater success you will have. Offering promotions such as weekly free lunch giveaways or special discounts keeps recipients interested in reading your dining specials.

Serving Sizes & Prices Sizes

Fax

Email

Serves

Up to 535 Pages

Up to 535 Emails

Per Serving

$15 per day used ( 2.8¢ per extra page)

$15 per day or less

Give a Little to Get A Lot By offering promotions and announcing winners of drawings you give a great reason for recipients to keep reading your messages and prompting them to order at lunch time for them or the whole office.

Call us today at 1.866.OPENFAX or visit www.openfax.com/lunch Openfax, the Openfax logo and Openfax paper icon are registered trademarks of idigital Technologies, Inc. All Rights Reserved.

Promote My Lunch

Why use both fax & email? Using fax is a great way to reach an entire office. Someone must pick-up your fax menu, even if it’s to discard it. There’s no better time to tell people about your lunch specials then right before they’re ready to go to lunch! Email offers a personalized menu to be delivered to someone’s inbox. Hungry recipients may even be checking their email from a mobile device as their running out to lunch.


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