Imagine a city where parking a bike in a high-quality, protected facility is easy, seamless and possible no matter where you are. Imagine a city where no-hassle battery charging is super quick, seamless and possible from anywhere.
This is the future that we’re working to build.
Drawing inspiration from the iteration of bikeshare systems in the 2000s, we aim to work with communities to develop, build and finance a framework for this crucial category of 21st century green infrastructure that can rapidly scale. Moreover, we aim to do this with egalitarian values and adherence to best practices in urban planning, policy and design.
Building networks of these infrastructures is far more complicated than simply design & manufacturing. In order to achieve true scale, provide a comprehensive solution that incorporates every level of project planning, design, procurement and operations. We are not an OEM; instead we’re operators that work with communities and property owners at every step of the process to deploy & scale this green mobility infrastructure.
We approach this work with fidelity to several key values that we believe are essential for scaling any form of public transit and infrastructure network in today’s diverse and demanding urban environment. These values permeate our work at every level, forming the cornerstone of our DNA.
We approach this work with fidelity to several key values that we believe are essential for scaling any form of public transit and infrastructure network in today’s diverse and demanding urban environment. These values permeate our work at every level, forming the cornerstone of our DNA.
Wherever possible, we integrate inclusivity and equity into our work at the most foundational level. We do not view this as a form of charity. Rather, we believe that these principles are an essential part of success, building community infrastructure that is not just tolerated, but celebrated.
Community engagement and grassroots organizing are an essential part of our work. Our network incorporates community feedback, artwork and design principles at every stage. Post-launch, we take great care to ensure that we work together with community leaders to ensure that stations are meeting the demands of our neighbors.
Greetings, and welcome to our 2022-2023 Annual Report, designed exclusively for our community of Seed Round investors. Within the pages of this report you will find a detailed summary of key milestones and strategic developments that we’ve encountered over the past two years and our plans for the upcoming year. I look forward to your questions, comments and feedback on our upcoming investment Zoom calls, which will be announced shortly.
The Company’s 2021 Seed Round was predicated on a strategic plan that was itemized on our Republic campaign page and on our company blog. We hope that you will use this report as a guide to evaluate what we’ve accomplished and how we’re generating ROI on invested capital.
Our strategic plan in 2021 included several key goals:
• Overhauling & diversifying the company’s infrastructure based product line
• Developing a mobile app & OS platform to complement our infrastructure offerings and to anchor the user experience, while laying the groundwork for an eventual e-commerce/ marketplace business model
• Investing in the core team and contractor expertise
• Materializing the Jersey City and Port Authority portfolios
• Continuing to develop opportunities in New York and in major cities in the United States
• Continuing to iterate and refine our software and hardware technology
In addition to these strategic goals, we also grappled with the economic downturn and inflation crisis that affected our supply chain and capital markets.
Overall, we are pleased to report breakthrough progress on all fronts, with the company on track for a strong 2024 and Series A, which we are targeting for the end of the year. Our business model, which emphasizes strong unit economics and revenue-positive operations, is optimized for this new postpandemic environment. We also continue to see strong interest in the company’s offerings and growth in the market overall.
We look forward to sharing these details with you in the coming pages and our upcoming conversations.
Yours in Partnership,
Founder & CEO
Shabazz Stuart
Oonee works with an array of partners from a cross section of the media, finance, real estate and manufacturing sectors. In addition to the featured organizations below, our work includes collaborations with numerous other players and organizations across industry in North America and Europe.
We are a small, Black & Brown team consisting of experts, industry-veterans and advocates. Three of our team members are full-time, while others in the group operate on a part-time, as needed or seasonal basis. We are based in Brooklyn, New York
Shabazz leads the team and is responsible for overseeing all elements of the business. His background is in policy and operations.
Manman is responsible for designing products and working with OEMs to ensure consistency across the product line.
Yosef leads the operations and implementation teams. He is responsible for ensuring that our projects get built and then properly maintained.
Gabe is an operations associate who is involved in user experience support, outreach and remote assistance.
Vince is a key player on the operations team, assisting with daily cleaning, emergency repairs and user assistance.
Rene is responsible for building or procuring Oonee products. He also oversees the installation process, after the units arrive on site.
The Oonee business model is built around a value-capture strategy. Instead of charging users for services, we find innovative ways to derive revenue from real estate and the utilization of our facilities. Not only does this model minimize friction between the revenue and impact sides of the business, but it also allows us to focus on the true value of our products and extract venture supportable economics from our network.
The hallmark of our network is ultra-affordability. While traditional models have focused on extracting revenue from users, demonstrating popularity to communities and customers is a higher priority for us. System utilization allows us to demonstrate demand, which allows us to grow the network faster.
Leveraging high-visibility real estate is essential in cities like New York, where space is limited. By capturing the value of this real estate through advertising and sponsorship, we can generate more than enough revenue to build smart, architectured facilities that are celebrated, not just tolerated.
By realizing the value of real estate and user adoption, our model places a high degree of importance on scaling to as many locations as possible. With value lines in advertising, sponsorship, e-commerce and hardware-as-a-service, growth can still be achieved even if one of the models (i.e. advertising) is non-viable at a specific location.
Over the last five years, we’ve worked to establish a minimum viable product (“MVP”) in New York & New Jersey and to achieve commercial viability by launching fifteen stations throughout the region– the first time that dedicated public bike parking & charging facilities have ever operated in the region. Since this time, we’ve been focused on scaling the network throughout the New York & New Jersey region, and markets beyond.
At the Brooklyn Navy Yard, we launch a prototype for NYC’s first ever on-street bike parking station.
Navy Yard Prototype 2018
Downtown Manhattan Pilot
We partner with the city’s largest BID to bring a commercial pilot to the Financial District in Manhattan.
Journal Square and Brooklyn
We launch our first permanent facilities at Journal Square in Jersey City and in Downtown Brooklyn.
NYCDOT Curbside Pilot
We partner with NYCDOT to launch the first ever curbside, secure bike parking pilot in New York City.
Intermediate Scale
We launch 13 additional stations across the region in partnership with PANYNJ and Jersey City.
2018
2019
2021
2023
The Oonee System as it exist at the end of 2023 is extremely robust and popular in New York and Northern New Jersey. We are seeing broad increases across the board in usage, app downloads, and other KPIs. This is remains true as the system continues to expand across the region.
UTILIZATION DEMAND
17,500 estimated uses in 2023 (+150%)
99.999% success rate (sessions w/o incident)
30% increase MoM in app downloads
95% increase in user onboarding
Additional information can be found in the Operations Section on Page 120
Oonee draws revenue from a diversified base of sources, which include advertising & sponsorships, hardware as a service (“HaaS”) and, eventually, e-commerce transactions on our mobile platform. These revenue streams combine to build durable business that can achieve scale within a broad array of scenarios and economic conditions.
Initially, out-of-home advertising accounted for over 100% of revenue, but as the company grows, it eventually will account for less than 20 percent. This is due to the fact that advertising and sponsorships are largely confined to top-twenty urban areas, which are far below the total addressable market for the company’s offerings. Instead, global hardware as a service and e-commerce marketplace revenue will eventually represent a majority of the business. Strategically, we believe that launches in major cities will symbiotically bolster these smaller margin, but higher volume opportunities
My favorite underdog portfolio company by far; broke every rule (hardware is too hard, government is too slow, advertising is too entrenched)-STONLY BLUE Managing Partner, Third Sphere
Strong unit economics are a hallmark of our business model. Generally speaking, our advertising-based facilities pay for themselves in under 18 months, while leased facilities achieve a payback within 24 months. E-commerce further strengthens the business-generating revenue from the network at large, while adding proprietary value (i.e. adoption) to the hardware offerings. With advertising, net-revenue margins on individual stations can range from 2x to as high as 5x (allowing for significant network growth flexibility) While growth in the HAAS segment of the business will result in somewhat slimmer margins, we expect volume and scale to more than compensate for this as the business scales from one local network in New York & New Jersey to communities across the Americas.
*This figure includes all contracts, RFPs. Etc., that are expected to be signed and awarded prior to the end of the year, and will enter production or delivery in 2023. Also includes Oonee and all joint ventures/subsidiaries, etc
**Related to a contract that is slated to be signed prior to the end of the year.
Digital and static advertising have constituted a bulk of Oonee’s revenue through 2022, but 2023 saw the growth of HAAS revenue.
In the coming years, we are projecting increased growth with an emphasis on developing the Hardware-As-A-Service business and growing digital advertising revenue by bringing secure bike parking stations to new markets. We will also seek a comprehensive brand sponsorship with a major Fortune-500 brand that we expect will generate supplemental revenue for the network. 2024 will also be the first year the entire New York & New Jersey digital network is online together, which is capable of generating up to $1.2 million per year in gross revenue.
During 2024, we expect to see up to a 3x growth in revenue, bolstered by Oonee Power Sales, increased digital advertising sales and identifying a strategic brand sponsorship. In 2025, we expect Hardware as a Service to grow to about half of gross revenue. E-commerce-based activities on the mobile app, are also expected to grow rapidly with the introduction of marketplace features later in the year.
The forecast is predicated on executing our strategic plan and fundraising goals as that will impact the timeline of activities and product rollouts.
The majority of our equity spending is geared towards product development and expansion planning. This work includes the cost of designing and testing new products, working in conjunction with our community partners to plan for new infrastructure networks, and mobile app development. Although high from a percentage, our product development budget is relatively small in absolute terms. Future priorities include additional spending on human resources, product development and expansion planning.
Oonee’s net monthly burn of $40,000 is 73% lower than a typical pre-Series A startup
Since 2017, Oonee has raised about $4 million dollars in total financing from a combination of equity, project finance debt and grants. Broadly speaking, this is far lower than comparable startups at this stage, many of whom can raise in excess of $15 million dollars of financing in this period of time. This dynamic is the result of a confluence of factors, including the relative unpopularity of hardware-based business models among venture capitalist and the initially untested, non-tech backgrounds of the founding team.
While it’s difficult to fully account for such a substantial funding gap, the company has successfully adopted a “more with less” culture that emphasizes achieving early commercial scale without many of the bells & whistles that larger firms are accustomed to. For example, Oonee only retains three full time employees and relies on short term, part time and contractors for a majority of tasks. The company does not have business development or communications personnel nor do we spend money on lobbyists or public relations firms. Even most of our product photography is done internally in an effort to maintain a financially lean operating environment.
The result has been an extremely efficient management regime that has produced outsized results. As we shift our focus to scale, however, we will look to complete a strong Series A financing of $5-$6 million in order to better position us for aggressive growth.
We’re preparing to launch a Series A round of financing with the goal of attaining between $4 million and $6 million in equity financing for growth. While the bulk of the round will come from institutional investors, we expect to fill a portion with crowd investing on Republic and through strategic partnerships. We aim to close the round by early-mid Q1 of 2024.
The funds from this round will help us transition from an intermediate-stage startup with three-full time employees, into a company that is fully optimized for vast scale across the Americas and eventually the globe. More information about our strategic plan for growth can be found on page 148
We are creating a network of micromobility parking, charging and service hubs in New York and other communities across the country. The design, technology and user experience found within our facilities has helped create a new gold standard for cities in the United States and across the world. As we move into 2024, we will aim to supercharge expansion by working with major cities to construct networks, and offering our hardware & service bundles directly to property owners across the globe.
One of the most efficient infrastructure programs that we’ve seen in a long time...
-SHAUN ABRAMSON Managing Partner, Third Sphere
We’re helping to make history in the New York region and beyond by building advanced, automated micromobility parking & charging infrastructure. This work is taking place with an unparalleled emphasis on adaptable and long lasting community partnerships as well as careful capital management. As we move forward, we will increasingly use software and technology to make these products accessible to a vastly wider audience.
The system is very easy to use, useful, practical and a new vision and reality for New York City!
-GÉRMAN VILLANUEVA Oonee User, Manhattan
Oonee stations have quickly become a staple of cycling within the greater New York region, with cyclists of all backgrounds coming to rely on the availability of secure bike parking and charging options. Users rave about the experience and crave network expansion throughout the region, while communities rave about the seamless operations and placemaking features. We’re working with local officials and community leaders to attain the contracts and permits necessary to facilitate scale throughout the region.
Bolstered by post-pandemic trends and municipal investments in safe infrastructure, the cycling and micro-mobility market is growing faster than ever in North America. In a recent report from StreetLight Data, cycling trips have increased nationwide by 37% since 2019, with particularly pronounced gains in the New York Metropolitan Area (97%), San Diego (71%) San Francisco (55%) and Los Angeles (54%). These gains come on top of 20 years of triple-digit growth in cities across the country, and paint a picture of a seismic shift in transportation preferences in cities across the continent.
Trends also suggest that robust global growth will continue well into the future. In a recent report, the McKinsey Center for Future Mobility noted that one-third of global respondents planned to increase their use of micro-mobility, while nearly half planned to replace their private vehicles with other modes of transportation over the next decade. These trends were pronounced across the globe, with the firm projecting that micro mobility will grow to nearly 1/5th of all trips on earth by 2035.
The value of the micro-mobility market is also projected to more than double by 2030, going from $180 billion today to $440 billion at the end of the decade.
Generally speaking, government investment in urban cycling infrastructure has continued, but with some new trends. Foremost, there is increasing focus on higher-quality, protected cycling lanes. Denver, for example, went from 5 miles of protected lanes in 2016 to 16 miles of protected lanes in 2021. New York City is on pace to install a record number of protected bike lanes in 2023, and the city is legally required to install 250 miles of protected lanes by 2026.
There is also an increasing focus on network connectivity, so that protected lanes actually encompass a single navigable network.
There is strong evidence to suggest that high-quality roadway infrastructure results in increased cycling adoption. Given that there are no signs of pullback from government on this front, we continue to see the adoption trends continue unabated.
$440 BILLION (2030)
$180 BILLION (2023)
The e-bike market continues to expand rapidly, outpacing electric vehicles. Having grown rapidly in popularity during the pandemic, e-bicycles are now outselling EVs.
Government subsidization has impacted this market as well, with states like Minnesota and Colorado offering rebates to residents who purchase an e-bike. Similar programs are being planned in a number of other cities and states and are designed to mirror existing EV incentives. The growth of the gig economy has also bolstered the prominence of e-bikes, as working cyclists view e-bikes and cheaper than a car, but more viable than a nonpowered bicycle.
The rapid growth in e-bikes represents an inflection point for the cycling market. E-bikes are more expensive, heavier and more costly to repair and maintain. Therefore, e-bike users, especially working cyclists, are more sensitive to the effects of theft and vandalism. They are also less likely to be able to haul a bike up a flight of stairs for parking. Additionally, e-mobility riders also require safe & convenient charging networks for their devices.
In the post pandemic landscape, there is increasing interest from municipal governments and community-based organizations in revitalising downtown areas, and alternative uses for curb-side spaces.
Private real estate owners and developers that are typically interested in providing a transportation option or amenity for their tennants, visitors and stakeholders. These can also be part of an urban network.
Municipal & State Government: These groups have represented a majority of the projects that we have launched to date. This group includes city DOTs and state transportation agencies as well as other actors within local government.
Campuses
University, medical and corporate campuses that are typically looking for a transportation solutions that complements the local architectural profile and placemaking environment of the community.
As with any form of transportation, there are many use cases that drive interaction with our facilities. While many of these use cases contain distinct elements, significant overlap is also present. For example, residential secure bike parking often sees longer duration stays and users that are more likely to revisit on a regular basis, while intermodal facilities (those connected to public transit) feature usage patterns that are closely tied to the commuting patterns of the community. However, an individual who parks their bike on the curb at home can then ride to a subway station; one individual can use our infrastructure for many different purposes.
When we build our products, we strive to carefully understand the anticipated use(es) and the types of features and functionalities that will make the infrastructure more compelling. For example, in our experience those who utilize parking in a residential use-case are far more likely to need charging, as opposed to facilities that are adjacent to transportation centers. This section describes some of the most prominent usage cases in our network today.
Typically longer duration (24 hr+) parking with close proximity to the home. Residents are more likely to use the same “home base” and are less tolerant of “first-come-first-served” operations. Stay duration tends to increase during colder months.
Users who are relying on bikes as either the first or last mile of a larger trip. An example of this could include riding a bicycle to a subway station or taking a scooter to the Ferry. These types of usage patterns are typically medium duration.
Ad-hoc cycling trips are episodic in nature, often to retail or entertainment destinations in mixeduse environments. These trip profiles are typically the hardest to predict and are casual instead of consistent.
Typically located directly adjacent to places of work, school or other occupation. These types of users are often medium to long in duration stay length and prefer to have access to charging during visits. These users tend to follow the broader commuting cycle.
Cyclists who utilize bikes or scooters as a means of employment. Working cyclists are typically all-year, all-weather users who are more likely to rely on electric bicycles and scooters that require charging.
As the popularity of micromobility surges across the globe, secure parking & charging infrastructure remain extremely rare. In a typical North American city, about half of all riders have experienced one bike theft. In New York City, a quarter of all households have lost at least one bicycle to theft, a statistic that represents more than 2 million people. The growing prevalence of e-bikes has only made these problems more acute; users can ill-afford to lose pricier e-bikes, and their heavier weights means that they are harder to drag up stairs. E-bikes also require safe charging facilities.
Oonee is a much needed complement to the city’s mass transit and bikeshare systems. We need more.
- LAURA FOX General Manager, Citibike 2019-2023
Secure bike parking options can extend the catchment range of a transit facility by up to three times while also increasing convenience and safety. Several cities including San Francisco and Washington D.C., already have considerable micromobility integration at many stations. This trend is only likely to accelerate in the future as transportation planners look to boost ridership and increase the effectiveness of existing networks.
Oonee’s contribution to cycling in New York inspiring. For the first time ever, we have a parking. Anyone who has ever experienced having a safe place to park their bicycle knows
has been game changing and a model for citywide secure bike the peace of mind that comes with knows how great it is.”
- DOUG GORDON Host, War on Cars Podcast
Bus shelters are a common fixture in many major cities. In fact, these structures, which can number in the thousands in larger municipalities, are often built and maintained by outdoor advertising firms. We expect secure bike parking & charging facilities to follow a similar trajectory as many cities are considering scaled launches.
Each one of our stations is built to the highest standards of functionality, design and placemaking. For users, this means a seamless, efficient and reliable experience. Neighborhoods receive highfunctioning infrastructure that complements the surrounding architecture and streetscape. Recent facilities have also incorporated public art into their facades and digital screens.
We can’t wait to have Oonee back in Union Square!
-UNION SQUARE PARTNERSHIP
In 2022, we partnered with NYCDOT to pilot curbside secure bike parking at five locations throughout the five boroughs. The pilot, which represented the City’s first official secure bike parking program, was extremely well received by the host communities, with many petitioning the city for a quick return. At the conclusion of the program, we shared over 60 pages of data and analysis from the pilot and existing network with City officials. The enthusiasm within the community was especially high, as evidenced by these comments from City Council Member Carlina Rivera
Create thousands of secure public bike parking spots, starting in 2025.
-plaNYC
City of New York
After our successful pilot, the City of New York committed to creating a public secure bike parking program that would consist of thousands of spots dispersed throughout the city, a major milestone for micromobility in North America. When implemented, the program would rank as one of the largest of its kind in the world and would be a watershed moment for urban transportation. NYCDOT has reportedly begun the RFP process and is hoping to launch the program within the next two years.
The first four years of the venture made use of minimal viable product technology (“MVP”) for the specific purpose of demonstrating basic operational viability and policy efficacy, as well as business viability. With the conclusion of our $2.5 million dollar seed round, we immediately began work on a complete revamp of our hardware, software and infrastructure offerings in order to make rapid scale more achievable.
The specific strategic goals of this effort included:
50%
Versatility: To build citywide secure bike parking & charging systems, we must be able to add network capacity to a broad array of siting environments and demand scenarios. Therefore, our product line must be modular, versatile and the adaptable.
60% Technology: Facilities must incorporate the latest technologies in accessibility, safety, durability and media in order to achieve long-term success. We also must plan for the integration of future technologies and user demands.
For massive scale, a network must incorporate a variety of form factors with respect to sizing, capacity, cost and design in order to accommodate the diverse array of needs within an urban area.
For example, secure bike parking in a quiet residential neighborhood demands a different form factor than that of a massive transit hub or central business district. In the case of the former, dispersed curbside parking might be more appropriate. In the case of the latter, indoor higher-capacity parking facilities may be paired with larger dispersed units in order to provide coverage.
In another case, there may be great demand for secure bike parking capacity, but extremely limited space available on the street. Instead of bulky, secure bike parking, leaner more spatially efficient designs may be required.
For this reason, it was our goal to offer highly adaptable, attractive designs that fit into the following categories:
Low Density (6-15 spaces): Primarily intended for residential and mixed-use districts or sidewalk environments that cannot accommodate larger facilities.
Medium Density (20-80 spaces): Applicable to most outdoor urban environments including multimodal transit facilities, business districts and mixed-use environments.
High Density (100+ spaces): High-density facilities are the hubs of the network, offering hundreds of parking spaces for riders. These facilities are typically appropriate for busy transportation centers, commercial districts or mixed-use neighborhoods.
Manufactured by Bikeep, the Oonee Dock provides secure bike parking and charging in a form factor that is comparable to a bikeshare rack. Users can park a bicycle or scooter at individual spaces at the Dock by using the mobile app. Securitized outlets are also provided to users, which allow for charging while the micro-mobility vehicle is parked. To take advantage of this feature, users must supply their own charger.
Although the Dock provides less protection than the company’s other offerings, its compact profile and smaller dimensions make it far easier to scale than larger designs. The Dock is well suited to parking stays that are between two and eight hours in duration, which makes it a perfect match for retail hubs and mixed-use corridors in a standalone configuration. Together with the Mini, the Docks can effectively serve as scale complements to larger, more robust designs which conversely serve as network “anchors.”
The Dock is manufactured and sold by Bikeep, an original equipment manufacturer that is based in Estonia. With over 10 years of iteration and refinement and units deployed across Europe, New Zealand and North America, the Dock is a well-proven design that comes fully integrated with a proprietary IoT system.
We are deploying three Docks in Jersey City as part of the initial six installations in what will eventually be a 30 station network. As part of this effort, our software development team spent six months working to integrate the technology of this design into our access control and mobile app system.
Future development work will include pairing battery charging kiosks, lighting and, partial weather protection & placemaking systems with the docks.
Manufactured by Altinnova in France, the Oonee Mini is based on a design that is well utilized on the streets of Paris. The unit offers enclosed parking for between six and 10 bicycles, or scooters. Units can also be doubled for additional capacity. Although it can be positioned upon a variety of street and sidewalk surfaces, the Mini features a slightly elevated loading tray that makes it optimised for curb-side operations.
The Mini is especially optimized for curbside operation in dense residential and mixed-use communities where indoor parking is not available and limited streetscape space precludes the possibility of larger installations. In this format, one Mini can accommodate up to eight bicycles within one single parking space.
The Mini’s narrow frame makes it well suited to add capacity in areas where larger facilities would not be feasible. Alongside the Dock, we expect the Mini to serve as a scaling complement with medium and larger facilities serving as network anchors.
The Mini has undergone extensive testing and iteration in the New York & New Jersey market since the first prototype was introduced in November of 2021. The prototype completed a successful t NYCDOT pilot that consisted of five sites throughout Manhattan, Brooklyn and Queens. In partnership with the Metropolitan Transportation Authority (“MTA”), another unit was introduced to Grand Central, where it operated until the end of the year.
The next generation of units, which were deployed at Harrison, featured several improvements: improved locking systems, interior lighting, wayfinding and solar panels for electricity. Future iterations will include automatic door closing, systems, charging outlet systems and configuration options for cargo bikes and longer e-bikes.
The Oonee Lite is a low-cost, medium-sized modular facility that is designed to operate in locations where mountable digital advertising screens are not possible or permitted, although print based media and off unit advertising (a separate kiosk) remain possible. While the more robust Pod features structural enhancements (to support screens) and uses heavier premium materials, the Lite uses durable, low-cost components, with an emphasis on vandalism resistance and low operating expenses.
An outgrowth of the classic Pod, the Lite is optimized for average or lowvisibility areas that may be less appropriate for Digital Advertising revenue or may see higher rates of vandalism. Accordingly, the Lite is designed to be affordable in a Hardware as a Service operating model when compared to its more expensive medium-framed counterpart.
Medium-sized formats effectively serve as the most important components of a secure parking and charging network, bridging the gap between smaller, more scalable designs and larger indoor facilities.
The Oonee Lite has undergone extensive refinement and iteration since the concept was first introduced in Q4 2021. In the following year, the concept was updated to incorporate feedback from our engineering and user-interface consultants. Engineering drawings and blueprints were subsequently distributed to manufacturers in North America for quotes.
Currently the Lite is quoted at slightly less than half the cost of a Pod, and we expect to deploy five units in New York/NJ by mid 2024. We have received substantial interest in this low-cost design from other markets and expect the Oonee Lite to play a key role in the scalability of urban secure bike parking & charging networks going forward.
We are currently working on the addition of shared micro-mobility integrations that would enable scooters-share programs to dock on the exterior.
With an array of robust modular features, advanced technologies and premium materials, the new Pod is our flagship outdoor design. The Pod can support larger digital screens, electric doors for automatic-loading, as well as sensors and other technologies that allow for a seamless user experience in busy, highly trafficked urban environments. Architecturally speaking, the Pod comes in two basic configurations, either our signature green roof or a smart capsule that can house sensors and elevated digital screens.
The Pod is designed to thrive in dense downtown and urban-core settings, where an added emphasis on architecture & design might be required. Though these areas often represent a smaller share of a city’s total square mileage, these areas account for a disproportionately large fraction of overall trip destinations due to their central role in the region’s economy.
Therefore, although the overall number of Pods in the network may be smaller compared with other outdoor designs, the ability to add capacity to these types of communities is absolutely vital to a successful network.
After a year of intensive design, engineering and prototyping, the first next generation Pods were introduced in Manhattan earlier this year in partnership with the Port Authority of New York and New Jersey. Both of these facilities incorporate the smart capsule variant of the design, with larger digital screens mounted on the frame.
The next two Pods, which are slated for deployment in Jersey City in September, will incorporate a number of tweaks and refinements, including more durable electric doors and improved resistance to vandalism and graffiti. These units will incorporate our trademark green roof and smaller (75”) digital screens. Additional units are expected to be deployed in NYC/NJ and other markets in 2024.
The Hub is a heavily customized indoor facility that is designed to accommodate more than a hundred bicycles and scooters. In addition to the parking, some Hubs will offer other services such as charging, repairs and rentals. As opposed to outdoor designs, the Hub will not consist of one form factor, and will instead utilize modular parts and components to infuse indoor spaces with a modern, high-quality experience.
The Hub is designed to be the centerpiece of a secure bike parking network, providing high-density parking, charging and service facilities that are especially useful at transportation hubs, major destinations and densely populated commercial and mixed-use districts.
Although the Hub is less prone to scale than smaller, outdoor designs, these network anchors facilitate usage in other parts of the network.
The development and economic model of a Hub are distinct from the other offerings in our network. We have worked to include hubs in new developments that are assembling community benefit agreements (“CBAs”) as part of zoning exceptions, and have two Brooklyn Hubs planned for launch in late 2024.
We also are working to include Hubs within existing buildings as part of a larger regional brand sponsorship package in partnership with local Business Improvement Districts. In anticipation of this, we have assembled a kit of modular components and parts that would be used to convert unfinished interior spaces into Hubs, while also maintaining visual synergy with the outdoor facilities within our network.
In early 2023, after a year of planning, design and development work, we launched the first iteration of Oonee OS, a mobile application-based experience that will offer a seamless user experience between our growing network of facilities, and eventually to all Oonee facilities globally.
Oonee OS will eventually become the cornerstone of the user experience in every regard, with a robust array of offerings and integrations that provide value to users at every stage of the micromobility ownership experience
Previously, users were forced to use third-party applications or access cards, which offered a confusing and often highly fragmented experience. Oonee OS revolutionizes the entire experience by enabling users to signup much faster, and to access all of the stations in the network with ease. On the backend, the mobile application leverages APIs to connect with Brivo and Bikeep, our two access control systems. We’re excited to continue adding new features and refinements to the Oonee OS experience in 2024.
Since our inception in 2018, we have viewed parking & charging as a necessary pairing; some of our earliest stations included charging outlets for e-bicycles. The evolution of the market, however, has necessitated a more thoughtful approach to this landscape, which goes well beyond simple charging outlets.
Within secure bike parking stations, charging outlets typically require the bicycle or scooter to be present; the user plugs in the bike & battery while parked in the facility. Increasingly, we found that this solution was not sufficient to meet the needs for those who rely on e-bikes for work and transportation.
Foremost, simple outlets require users to leave their bicycles and chargers plugged into an exposed socket, which raises the possibility of tampering or accidental damage, even in a secure facility. In other cases, we found that “power” users often preferred to carry backup batteries so that their bikes & scooters were always ready to go. In this use case, at least one battery would be ready to go at any given time– while the others would remain on standby or charging.
For working cyclists, waiting six hours for their bicycle to charge simply isn’t an option. Working cyclists often have many batteries, not just one, and because the domestic maintenance and service ecosystem for personally owned e-micromobility remains severely limited, many users procure new batteries, chargers and other spare parts from the grey market. These batteries are often of dubious build quality, and are inherently less reliable and more combustible than their quality-assured counterparts. In other cases, cyclists may purchase high-quality batteries only to have them degrade over time in response to weathering, impact and other usage related damages.
The cumulative result has been the growth in fatal lithium-ion fires that has resulted in dozens of lives lost and many million of dollars in property damage. These challenges are especially acute in New York City, where there are over 65,000 delivery workers that rely on personally owned micro-mobility.
We partnered with the nation’s largest delivery workers union, Los Deliveristas Unidos, to introduce a scalable solution that would effectively mitigate the challenges in this space. Together, we’ve identified two primary criteria that any solution must satisfy.
Any solution must address the issue of lithium-ion explosions by meeting or exceeding safety standards that are set by the automotive industry and other consumer electronic products.
Remains Convenient and Accessible Safety isn’t sufficient; an effective solution will rely on user buy-in, and therefore must feature a superior user experience and even complementary features that make life easier for riders.
There is a wide range of products and services that are poised to positively impact this market. However, the lack of hardware and software infrastructure threatens to limit the effectiveness and distribution of these solutions. For example, in speaking with entrepreneurs who were building a batteryswapping service targeted for delivery workers, acquiring real estate for charging infrastructure was cited as the greatest challenge.
A platform consisting of a vast hardware network and a companion mobile application could effectively address many of these issues by providing credible third-party solutions with the necessary infrastructure to quickly reach micromobility users. Additionally, this approach would help supercharge hardware adoption among property owners by effectively “bundling” solutions, thereby eliminating the need to navigate an increasingly complex and fragmented landscape.
One comprehensive charging ecosystem that everyone can use.
Marketplace for safe, affordable, high-performance batteries.
Support for multiple languages like French, Spanish and Mandarin
Designed in partnership with Los Deliveristas Unidos, the country’s largest delivery workers union, the Oonee Power is a charging platform that combines hi-design infrastructure, software and innovative finance to make micromobility charging seamless for riders and property owners.
Power is a hardware & software platform that, in addition to basic services such as battery management, rapid charging and placemaking design features, will be open to credible third services to program as well.
Power will bring a number of innovations to the market, including beautifully designed charging hardware, and an app based battery management system & marketplace feature that makes it easy for users to buy new batteries and chargers. The open-source system will also be compatible with third-party battery swapping services such as Popwheels.
Development of the Power platform began last summer and continued through the course of the year on multiple fronts.
In addition to listening and feedback sessions with community partners like Los Deliveristas Unidos (“LDU”), we also worked extensively with a number of charging cabinet manufacturers in Asia and Europe to explore the possibilities from a technical perspective.
From this process, we identified possible manufacturers of the units and began work on several advanced prototypes, which will be delivered in September and October. These prototypes will undergo a range of tests in partnership with the LDU. We expect these tests to yield critical information that we will use to finalize the production models and accompanying software.
In addition to working with manufacturers, we have also engaged the FDNY regarding indoor use of this equipment and are preparing to undergo fire certification at an OCEA-recognized testing lab.
We’re especially excited to partner with the LDU to develop the Power, a platform that will help address the critical charging needs of the region’s restaurant delivery workforce. The LDU is a tireless advocate for New York’s 65,000+ app based delivery workers, and is the largest such labor organisation in the country.
The sector’s charging challenges have been felt most acutely by delivery workers, as they typically rely on e-micromobility for their work. Usage restrictions and charging fires threaten the lives and livelihoods of this group and, as such, the LDU has been at the policy & innovation forefront in this space.
In addition to serving as a crucial partner, the LDU is also the first customer of the Oonee Power, with a commitment to place 13 units inside the organization’s Williamsburg headquarters after the prototype period has concluded. The initial contract is worth approximately $150,000, with additional expansion possible via the LDU’s charging hub program that was announced earlier this year.
Community partnerships such as this help ensure that we design the smartest and most capable solution possible and are a key part of our product development strategy.
As with our other product offerings, Power will primarily utilize a Businessto-Business (“B2B”) framework with a strong Business-to-Consumer (“B2C”) complement provided through the digital marketplace.
As our objective will be to make it as easy as possible for public and private property owners to procure Power hardware, a significant portion of our strategy centers on financial packages that simplify ownership and reduce early adoption risks.
As part of this strategy, we will focus on direct sales to property owners under two ownership models: Hardware-as-a-Service (“HaaS”) and Softwareas-a-Service (“SaaS”). In the case of the former, property owners will be able to “rent” the infrastructure over a set period of time, with a service bundle that includes maintenance, software and emergency support. We expect this to account for a majority of revenue, initially. Power will also be available to property owners who wish to purchase the hardware outright, with an ongoing subscription to the Oonee OS mobile ecosystem and maintenance package. We expect these two models to account for a majority of the revenue associated with our charging platform.
We will also integrate the Power into our existing public space services, where it will complement our scaled bike parking offerings, which operate under an advertising or HaaS revenue model.
A subscription plan for the units, with hardware, software and operations bundled together
Customer purchases the hardware but subscribes to the software package
Integrated into our municipal secure bike park & charging networks. Revenue via adverts or service fees
With the oldest stations in our network operating reliably for over four years within the New York & New Jersey region, we’re helping to elevate perceptions of cycling and micrmobility infrastructure and its place within the urban streetscape. Thanks to smart design and prudent management, our stations are designed to look new for their entire lifecycle.
Modular components allow for swapping out damaged, distressed or worn components without having to replace the whole facility.
Our latest stations include community. This not only borhood, but also serves tions also include the lights
include public artwork, specifically designed by local artists from within the only increases the connectivity between the facilities and their host neighto engender a greater sense of civic pride in the infrastructure. Our stalights and logos of the local municipality for additional placemaking benefit.
We’re committed to taking the user experience to new heights, with features like locking and assisted lift racks. Our most modern stations can securely park 24 and e-bikes within the footprint of a large SUV or a small truck, while offering humanizing experience to the rider. Modular construction techniques mean that can be expanded for additional capacity.
like self bicycles a modern, that stations
New York has over 65,000 working cyclists that power the city’s restaurant industry and delivery economy. A major driver of New York’s cycling boom, these workers regard secure parking options as critical to their economic well being. Delivery workers constitute about 25% of our network’s usage. We’re proud to partner with the city’s delivery workers union to better serve this community.
I've watched with excitement as Oonee needed suite of innovative and aesthetically that provide safe and secure parking- RYAN Director,
Director, Oakland DOT 2017-2022
In 2024, we plan to focus extensively on developing the proprietary operating system and software that power the Oonee experience, while also continuing to refine our infrastructure and hardware solutions. Specifically, this entails a focus on mobile and desktop applications, with an emphasis on delivering new functionalities, an substantially improved user interface, and integrated operations & management functionalities that will enable us to scale our user feedback and customer service features.
While automating and UX enhancements are essential to continued growth, we will also invest in developing new products, goods and services that will drive both engagement and revenue on the platform. We will seek to build a compelling companion and marketplace experience around the core platform functionalities. While we believe that differentiating our software offerings will augment the existing customer value proposition, we also project that the OS ecosystem will eventually account for more than 60% of revenue.
On the hardware front, we will continue to invest in hardware integrations (i.e. new features), supply-chain enhancements and refinements of existing features and systems.This includes bringing the first Lite’s and Hub’s to market, and the investing in designs and technologies that will significantly improve the accessibility and utility of our infrastructure solutions.
Oonee
Mobile
Oonee Power
Prototype Testing
Production Models Ship
Hardware Development
Oonee
Cargo
Utility
Shared Mobility
Individual updates can be found within subsequent pages.
begin to ship
We plan to continue the buildout of our digital ecosystem, with a specific emphasis on improving the user experience, and offering free and revenuegenerating functionalities. These include a device registration and proof-ofownership system, and connections to local bicycle shops, service vendors and other essential services. We expect the next version of the mobile application to arrive in late Q1 with a number of these features included.
Much of our work will center on refining the overall user experience and interface to ensure a topflight experience for riders. To accomplish this, we are working to emulate best practices that have been incorporated in other mobility-focused applications. We are also working to incorporate automated tools that will enable us to resolve common issues in a timely manner.
Since 2021, we have received over 300 inquiries from public and private property owners in North America and around the world; they want to know how to bring Oonee to their communities. In speaking with a few of these interested parties, and working to build a network in New York City, we’ve realized that many of these opportunities do not result in infrastructure deployment.This isn’t because of lack of capital or lack of interest, but because ancillary project components are often too complex and daunting for all but the largest of organizations to take on. As a result, many of these efforts stall due to staff turnover, limited bandwidth or in-house expertise. Only the most dedicated are brought to fruition.
We’re building Oonee IQ to solve this problem. IQ will be a 360 management platform that leverages top-flight UX, AI and other software technologies to give property owners and planners the tools needed to plan, navigate and manage these complex projects. Together with hardware streamlining and OEM partnerships, Oonee IQ will allow anyone in the world to get premium, smart, micromobility solutions with minimal overhead costs. The first phase of IQ development will start in the winter, with the goal of launching an alpha stage platform by summer.
Cargo bikes are growing increasingly important within the cycling ecosystem. In 2024, we will work to ensure that opportunities for cargo bike parking are integrated into our infrastructure offerings and existing networks. We look forward to having an update by Q1 2024.
In 2023, we began deploying smart locking options at our new facilities. Designed by Linka, these Bluetooth-enabled devices can secure most bikes to a space inside our stations. In 2024, we will introduce Internet connectivity to the locks for greater reliability. Eventually, we will provide this option at all stations.
Bi-Level Racks: In 2024 we will explore alternative high-capacity configurations for our facilities. In some cases, bi-level parking can offer a more convenient, horizontal-loading experience, users as opposed to vertical orientation.
Through a series of partnerships, we will introduce additional integrations to our indoor and outdoor designs. Specifically, we are targeting the compatibility with shared mobility services (i.e. shared scooters) and electric vehicle charging. We expect to have an additional update in Q2 of 2024.
Intergration with shared mobility services has been a top requested feature in our conversations with both government and private property owners. Offering the ability to dock and charge these devices on the exterior of our facilities could provide a substantial boost to the utility of our product offerings.
In 2022 and 2023, we worked with a top e-commerce company to conceptualize how package delivery could support secure bike parking and traffic decongestion, which resulted in a completely new product called Oonee Cargo.
Cargo is designed to serve as a logistics & storage center for packages and small freight parcels. As envisioned by our partner, and NYCDOT, packages would be delivered in the overnight hours to Oonee Cargo facilities via truck for storage, and would then subsequently be delivered to their final destination via cargo bicycle. Public secure bike parking & charging facilities would be housed in the same building (in a different compartment) as a public benefit.
The facility would be paid for or subsidized by either the e-commerce firm, or the delivery service provider, thus providing a means of growing the network and generating revenue. Oonee Cargo would also help reduce traffic in cities by reducing the amount of delivery trucks on the road.
We look forward to a development announcement of Oonee Cargo by the end of 2023, with fully developed prototypes by the end of 2024.
Oonee Cargo is at the forefront of a larger strategic effort on the part of the company to develop new sources of complementary and standalone revenue. In 2024 and 2025, we will develop “Utility Modules” that pair storage, logistics hubs, and retail with our core micromobility offerings.
These offerings will change the game in a number of ways. First, by either introducing new sources of revenue or allowing property owners to consolidate capital budget expenditures (getting two different types of installations for the price of one,) utility modules will effectively lower the costs of the product, while increasing earning potential at each location.
Secondly, Utility Modules will address core customer feedback; the desire to generate additional functionalities from the structure. Many of our target customers have long inquired about the possibility of storage, waste management and even commissary (retail) possibilities as part of an Oonee deployment in the public realm. Ultimately, these offerings will make our line of products more competitive and attractive to a wide range of customers.
Real estate is at the center of our work, and therefore working to secure access to urban property is vitally important to the future of the venture. To facilitate rapid scale, we approach partners & customers with a vertically integrated model that includes planning, design customization, financing, and operations. Not only does this approach vastly accelerate the pace of scale, but improves community satisfaction and other key performance metrics.
Advocacy
Building grassroots community support
Design Planning
Planning for infrastructure with local orgs
Design iteration and customization
While traditional manufacturers simply sell their infrastructure to cities, our mission entails ensuring that this infrastructure can scale. To achieve this, we work closely with partners at every level to overcome systemic obstacles that often derail these ambitious initiatives. We view this systematic and comprehensive approach is essential to achieving true regional scale in cities across the world.
Operations Buildout Financing
Financing options to underwrite CAPEX
Manufacturing, procurement, installation
Smooth 24/7 operations and user assistance
After successfully establishing minimum viability with our stations at Journal Square and Atlantic Terminal, we focused our energies over the last two years on achieving intermediate scale, namely by building out the Port Authority and Jersey City portfolios.
By the end of Q4 2023, the regional network will include 14 active stations spread across New York City and Hudson County, up from two stations in 2021. Not only will this network serve hundreds of riders each day, it will also lay the groundwork for aggressive scale within the New York-New Jersey metropolitan area and beyond.
While this generation of deployments incorporates design and technologies that are far more advanced than the minimal viable product (“MVP”) prototypes that preceded them, we continue to maintain the strongest fidelity to our operations and reliability standards.
We began our partnership with the Port Authority with a pilot facility at Journal Square in 2019. Planning for expansion began in 2020, with a longterm contract inked in early 2022. Deployment of the first next-generation units began in winter of 2023, with at the Midtown Bus Terminal, and continued through the summer with deployments at Harrison PATH station and in Hudson Square. Since launch, these deployments have become the busiest in the network, as they serve busy commuter hubs and central commercial districts.
We are also pleased to report that the community response has been extremely positive, with several community organizations expressing interest in partnering to explore additional placement options in the near future.
We hope to continue expanding the relationship and will have more updates to share as developments occur.
Jersey City made history in 2021 when it announced the nation’s first municipal secure bike parking system. The secure bike parking & charging system will eventually consist of 30 facilities dispersed across the city’s 21 square miles.
This new paradigm represents a monumental shift in the way municipalities approach micromobility infrastructure, instead of a few bike lockers at transit stations or opportunistic deployments, Jersey City is treating bike parking & charging like bikeshare. The City created a master plan and released an RFP in search of a single operator.
The benefits of this approach are numerous. Foremost, it allows city planners to think holistically about how this network might best serve the city; locations are selected based upon a comprehensive needs assessment and the larger network is constructed in a manner that is more akin to public transit. A single operator also allows for a superior level of convenience, design consistency, quality assurance and financial viability when compared to previous efforts in this field.
After being awarded the RFP in 2021, our team worked with city officials to arrive at exact sites for the proposed locations and to perform robust stakeholder outreach for the initial six stations. Installation of the first six facilities began in mid-2023 and is expected to conclude by the end of October. The entire system will eventually compromise of 30 stations of various designs, capacities and configurations.
Like our Port Authority deployments, these facilities are funded via advertising & sponsorship and are completely free to the user and to the local taxpayer. After the first six units are installed and fully operational, we will work in partnership with the City to determine the best path for expansion in 2025. The initial deployment consists of three docks, two pods and one mini and with plans for the installation of another Mini early in 2024 bringing the total deployment in Jersey City to eight (including Journal Square)
After deploying 14 stations as part of our 2022-2023 plan, we are aiming to secure permission for up to 50 more parking & charging stations throughout the region in 2024. Although this still will be a relative drop in the bucket compared to total demand, it will bring us much closer to massive scale within the New York City region and will set the stage for the eventual NYCDOT secure bike parking RFP, which will result in hundreds more locations. Map locations are not precise and are meant for illustrative purposes only.
Launched in August of 2023 in partnership with the Port Authority and the local Business Improvement District, Hudson Square is a marquee example of our design and product delivery model, incorporating placemaking, public space improvements, government and community and partnerships to help bring a valuable transportation option to the community.
Sitting at the corner of Hudson & Canal Streets in Manhattan, the facility provides 20 secure bike parking spaces the riding public, while generating substantial advertising revenue.
Initially the community was concerned about the viability of the site, as it was considered desolate and barren. To address the concerns, our team worked with the local BID to implement transformative placemaking improvements that would be funded via the station’s advertising. The centerpiece of this transformation is a massive mural that colorfully depicts the area’s street grid.
We were joined by ity at the official launch ficially open the doors since launch.
community members, local government officials, the BID and the Port Authorlaunch ceremony. Per typical tradition, we shared in a community portrait to ofdoors of the station. Community reception has been enthusiastic in the months
The station and pubic art surpassed our expectations. great operational partner; proactive and responsive. to the neighborhood!
-SAMARA KARASYK President, Hudson Square BID
expectations. Since installation, Oonee has been a responsive. The community loves this new addition
In 2019, we initiated conversations with public and private entities in major cities across the country in an effort to identify opportunities for pilots or scaled opportunities for secure bike parking & charging networks. These conversations have continued in the background through the pandemic and, in several cases, are close to yielding concrete deployment opportunities. While we cannot reveal the specific details of these opportunities at this time, we plan to have announcements soon.
In 2024, we plan to launch deployments in several other markets nationally, while working with new and existing partners to build our network in greater New York & New Jersey.
We are happy to report a great deal of demand for the company’s solutions. Each week we receive inquiries from other markets in North America and beyond regarding pilots and scaled launches. Unfortunately, given the time required to plan and design these launches, coupled with our staffing constraints (we do not have a staff member dedicated to business development) progress has been slower than we would like.
Nonetheless, we are pressing forward, and aim to onboard a Head of Expansion to oversee and accelerate the pace of launches. More information about this effort is available in the strategic plan section on page 150.
While our deployments to date have been directly developed by the company and have featured use of an advertising model, future deployments will also enable Hardware as a Service and a franchise model to better enable scale.
Hardware as a Service (“HaaS”) will enable property owners to attain the company’s infrastructure, software, planning and operational services for one bundled rate. We believe this model is optimized for instances where advertising is not permitted or may not be viable economically. There are several deals in our pipeline that include this model.
We receive hundreds of emails from public and private property owners across the world each year inquiring about Oonee. They want to bring secure parking & charging infrastructure to their communities, but they lack the ability to navigate the planning, design, financing and operational challenges that are required to launch these projects. As we’ve seen through our work in New York & New Jersey, scaling micromobility infrastructure requires a vertically integrated model that accounts for these challenges.
While not every market will have the upside of a major metropolitan area, creating a streamlined management platform to provide these services could unlock a tremendous opportunity by drastically lowering the overhead required to move these projects forward.
While there is growing demand for better bike & scooter systems in communities across the globe, many are unprepared for the fact that these solutions aren’t just hardware products, but full fledged infrastructure projects. Helping customers bridge this gap can unlock an micromobility revolution.
Site Selection
Initial site scoping, needs assessment, budget
Design Customization
Selecting hardware, design iteration, configuration
Estimating total project budget, w/ financing options
To help accelerate scale, we will build a platform that helps property owners navigate the often complex process of implementing micromobility infrastructure; we call it Oonee IQ.
Eventually, the platform will provide a 360-degree management experience, starting with initial conceptualization through buildout, operations, performance mapping and even expansion planning. Fully integrated with IoT components (cameras, doors, locks, sensors, the platform will offer visibility into every element of the management experience, which will allow for unprecedented levels of quality control and stakeholder engagement. AI will be used to assist with the process at every stage of the experience, while a market-
Site Prep & Installation
Permits, engineering, utility work and installation
Operations & Anaylitics
Ongoing operations and easy KPI dashboard
place of partners (service providers, planners and financing partners) will provide unprecedented levels of optionality for communities.On the hardware side, we will also work to offer interoperable solutions at a variety of price points with an emphasis on seamless setup and reliability.
Having repeatedly navigated this process in one of the world’s largest and most complex markets, Oonee is uniquely positioned to offer this service. We also work closely with some of the world’s top OEM’s including Bikeep, Cyclehoop and Altinova to produce high quality, interoperable infrastructure. We are targeting a development announcement for early 2024, with the goal of releasing an alpha level commercial version by mid-summer in Q3.
In addition to building the network, our operations team is responsible for ensuring that our stations function seamlessly on a 24/7 basis. Our key responsibilities of the operations team include:
Keeping our facilities clean, orderly and in a state of good repair. This includes both regular cleaning and preventative maintenance.
Responding promptly to vandalism, extreme weather, mechanical failures and other time-sensitive matters, so service continues with minimal interruption.
Ensuring a rapid response framework for customer and user support. For users, this entails an emergency hotline as well as social media and e-mail channels.
The Operations team is staffed by full-and part-time members of the team that work around the clock to ensure that the growing network continues to offer the highest level of service to the community. In addition to direct staffing, we also work closely with community-based organizations and an array of specialized service contractors.
As the network grows, we will continue to add more members to the team. We are also exploring the possibility of initiating a general maintenance contract with a local service provider for additional service provisions as the network scales.
A thorough quality assurance serves as the foundation of our process. Each station is checked in person between two and three times each week, with additional checks occurring remotely (via the video camera system). As a result, maintenance issues are identified and proactively addressed prior to affecting operations.
Cleaning and general maintenance tasks are also performed during these checks, with staff members logging detailed information about the condition of the facility upon arrival. We use this data to optimize the process on a monthly basis, and to determine which stations may require additional attention.
27,000
Estimated number of user sessions
5 Theft or vandalism incidents
99.99% Theft prevention success rate
730 Days of continuious operation this period
0 Community operation complaints
100% Community operations success rate
6,500
Estimated number of signups
99%
6 Avarage time for verification in mins
95% Increase in user onboarding speed
About 99.7% stays in the Oonee network have been successful, meaning the vehicle has not been stolen or vandalized. Oonee provides insurance to users experience adverse affects of while parked inside one of our facilit-
As a 24/7 network, responsiveness to user issues is extremely important for the ongoing viability of the network. As we have expanded over the past two years, most users (70%) describe Oonee as either “responsive” or “very responsive” with another, 27% indicating “not sure.” Only 3 percent of users surveyed thought our team was “not responsive.”
As we continue to grow throughout the region, we will work to lower response times by leveraging remote workers to address gaps during the weekend and overnight hours.
Our growing network work, which relies on the fact that our facilities
ALWAYS ON. ALWAYS READY.
network of stations is kept running 24/7-365 by a comprehensive operations frameon Oonee staff members, contractors and community partners. We take pride in facilities look as great and work well for the duration of their lifespan.
We created Oonee to make better micromobility infrastructure available to cities and communities across the globe, with the greater New York & New Jersey region as a platform to demonstrate methods, technologies and tools that work. While ensuring return on investment for shareholders is a priority, as a civic startup we are dedicated to showing ongoing efficacy of our solutions and implementation methods, especially as they relate to climate mitigation strategies, urban traffic decongesting, social equity and the building community coalitions that support expanded micromobility infrastructure.
These goals are ambitious and broad, so we understand that it is critical that we work to explain to our shareholders how exactly we are maintaining fidelity to them on a daily basis throughout our business operations.
In the following pages, we will share our methods and data that contextualize our performance with respect to these goals.
Oonee works closely with a number of the community parters including the Los Deliveristas Unidos, New York’s delivery workers union.
When we began this work, publicly available secure bicycle parking and charging systems were unheard of in the United States outside of Park & Ride programs at commuter hubs. Within the Greater New York area, such facilities were non-existent even within this context.
Starting in 2017, we argued that these facilities should be made available in the same scope and scale as bikeshare and other street furniture programs. From the onset, there were a number of concerns expressed publicly and privately about such an approach. Some argued that communities would rebel against these facilities, while others claimed that they would be operationally impossible to maintain. Our initial stations in Greater New York would not only help refute these claims locally but, given New York’s outsized role on the national stage, they would frame the conversation nationally as well.
Since our first successful launches, we have received strong feedback and interest from a number of other cities in launching large, scaled systems of their own. As the conversation grows, our work has helped advance the conversation in a number of key areas.
We have proven that these facilities, large and small, can operate in a financially viable manner that is compliant with community expectations. We’ve also established that advertising support can help reduce the cost of these stations in certain markets.
We have proven that a network of varying designs can operate together in one cohesive system, like mass transit or bikeshare, effectively paving the way for larger systems in cities across the country. Our systems include designs from different OEMs and in contract with different property owners. A centralized mobile app experience links these technologies together.
We have proven that if these facilities are designed properly and built with community inclusive principles, they can be incredibly popular with the public at the community and citywide level. We’ve done this in a market that has long been considered to be politically violate when it comes to bike infrastructure.
Roughly 55% of Oonee users are non-white, a figure that is similar to the general makeup of the region itself. In addition to aligning with our values, inclusive programs help boost the popularity of the solutions with many host communities, by assuaging fears that the facilities will be catalysts for gentrification.
97%
About 97% of users of users surveyed indicate that they’re either “satisfied” or “very satisfied” with their Oonee experience.*
*This figure excludes temporary pilots
In greater New York and New Jersey, our network is relatively evenly distributed from an income standpoint, with about 27% of users earning below $50,000 and 64% of users earning below $100,000. The network's free membership model (instead we rely on advertising and subsidization from property owners) plays a major role in allowing us to keep the system open to all.
In addition to aligning with our values, a system that is relatively egalitarian makes aggressive system growth far more politically attractive in major urban environments, where exclusive, segmented programs are typically shunned.
We’re always looking for ways to make our infrastructure mutually beneficial to host communities as well as the riding public. One of the ways we’re doing this is by incorporating community artwork into our deployments. The Oonee Arts program is designed to provide local artists, especially those from underrepresented communities, with paid opportunities to design customized artwork for our deployments. In addition to receiving at or above market rate compensation, their work is incorporated into the facilities and launch events, and in many cases the artists themselves receive follow-on opportunities through the exposure.
We’ve found that this program is often deeply meaningful to host communities, and can symbolize the greater connectivity between our micromobility infrastructure and the broader public, even amongst those who aren’t within our potential user base or even necessarily inclined to support micomobility infrastructure from a land-use perspective.
Lastly, we’ve also found that placemaking art can play a substantial role in enhancing the experience of pedestrians and neighbors who pass by the infrastructure on a routine basis.
We strive to ensure that anyone can use Oonee regardless of economic means or wealth. Approximately 65 percent of Oonee users are non-white and nearly two-thirds earn less than $100,000 per year. Up to 27 percent are below area median income. Strategically, inclusivity is both value-driven and practical. Creating an inclusive network can help bridge the gap between scaling to just a few locations and building a true citywide network.
We work extensively with workforce development programs like the Hope Foundation to leverage diverse talent from within the community. While we only have three full-time position roles, these positions play a critical role in our operations and maintenance teams, which are seasonal and part-time. As we expand the system and our workforce, we look forward to expanding our efforts in this category.
We’ve made history by building the first network of secure parking & charging facilities in the New York & New Jersey region. In addition to socializing this important infrastructure with the public and building a strong base of grassroots support for aggressive expansion at the community level, our work is contributing essential learnings and best practices to the national conversation.
I’m so greatful to Oonee for the opportunity to create public art. I loved working with team and the experience was special!
- NADERSON ST. PIERRE President, Hudson Square BID
Naderson was one of the community artists featured in our Oonee Arts program, designing digital and vinyl-based artwork for our Midtown Bus Terminal and Hudson Square stations. Naderson was born in Haiti before immigrating to New York City. His passion for the arts helped him to persevere through brushes with poverty and homelessness during his earliest days in the city. Today, Naderson lives in Cypress Hills Brooklyn. In addition to the aforementioned Oonee locations, his work is on display at the Oculus. You can follow him on Instagram at @oursols
From planning, site preparation to community been involved in the implementation and and we've been throughly impressed with communication and consistency. We're
community outreach, Oonee has and of our system at every level with their expertise, We're grateful for this partnership.
- BARKHA PATEL Director of Infrastructure, City of Jersey City
Our strategic plan is largely focused on growing the network across the New York City region, establishing a scaled presence in several other markets, and building out the software & hardware infrastructure that will enable us to bundle and sell our solutions to communities across the world with greater ease and scale.
Specifically, we hope to invest in the Oonee IQ platform and in Oonee OS, while also working with our supply chain to increase the simplicity and functionalities of our products, andlowering procurement and capital costs for our end customers.
Executing this plan will not only bring the company to the next level with respect to revenue and shareholder value, but it will also allow us to deepen the impact that we can achieve, and bring the benefits of our model to more communities across the world.
Achieving this vision will also entail a substantial reorganization of the company. To date, we have operated with a skeleton staff of just three full-time employees, supplemented by skilled contractors and part-time workers. To grow, we will need to significantly increase head count, procure office space, and develop organizational practices and procedures that are native to institutions doing this type of work.
Our strategic plan also includes a plan for this as well, predicated on a fundraise of approximately $5 million to $6 million dollars. We believe that these funds will enable us to invest in organizational capacity, while also making substantial investments in product development and marketing our solutions.
Below: We will vastly streamline our installation process, so that our infrastructure is easier to procure, install and manage. This will enable Oonee to scale much faster, especially among smaller and mid-sized customers.
We will continue to improve the mobile app experience, with a specific emphasis on usability and new free and premium functions that engage users. We will also strive to ensure that the underlying functionalities of the mobile app continue to function well.
We will make it easier for many more communities to affordably gain access to our solutions by building a vertically integrated project management platform. This platform will allow customers to manage all direct and ancillary elements of procuring our solutions.
We will work with our OEM partners to continue to improve the reliability and versatility of our IoT components (i.e. smart locks, cameras, doors etc). These iterations will allow us to lower operating costs while improving the user experience.
We will increase the flexibility of our operational and capital supply chains. This will enable us to deliver a better experience to our customers and users at a lower cost. It will also enable us to significantly reduce manufacturing and production lead times.
We will hire an aggressive business development team that will work to accelerate the process of bringing Oonee to new markets, while also helping to develop new products. The business development team will focus on both our large market networks (large customers) and building out the HaaS business. This will provide the company with the ability to grow and scale much faster.
As our city networks grow and we see sales on the Hardware as a Service side, we will invest in a full-time operations & customer service team that is able to ensure that each of our facilities operates to the satisfaction of the host community. The operations team will also be responsible for working to onboard and train service providers.
A high-functioning team is critical to achieving this plan and ongoing success. Therefore we will aim to invest in our in-house bandwidth and expertise by building our full-time team. We will focus on some of the following positions:
• Head of Expansion
A team member dedicated to growing the network and handling new business.
• Chief Operating Officer
A team member dedicated to optimizing and streamlining internal operations, with a particular emphasis on implementing product development strategies and quality assurance.
• Chief Technology Officer
A team member dedicated to overseeing the software & IoT development alongside the Chief Design Officer.
• Communications & Marketing
We will onboard a member of the team specifically focused on marketing and communications.
• Supporting Roles
We will seek to onboard a number of associates and consultants to support ongoing day-to-day operations.
In addition to hiring, we will invest in administrative capacity by moving into a dedicated workspace, and reorganizing internal structures and procedures so that we are fully optimized as an organization to execute upon the strategic vision.
Rapid growth, especially when it involves product development and iteration, is capital-intensive. To fully execute upon this strategic plan, and to accelerate growth, we will seek a new round of financing of $5 million to $6 million dollars. We will also work with our project financing partners to secure a new round of debt based financing that will underwrite the capital costs of expansions.
We anticipate the Series A equity financing will come from a number of sources, with institutional investors comprising the majority. As in 2021, we will work to tap into crowd-investing as a source of capital, as well as completing a round of notes targeted towards accredited investors.
Above: We will aim to supplement our existing revenue-based budget with Series A funding, which will allow us to invest in critical areas of the business. These investments will enable us to continue our aggressive pace of growth
