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“Peoples Choice is known for their long-standing reputation,” says Noémi. “We have a customer-friendly service department you can reach out to at any time. We also have a national training team. They provide exclusive training to business managers and the service department. They will teach the teams all about our products and, this is a big one, it’s all completely free for the dealership.”

Simplicity is key in a busy dealership and PCW wants to make sure they don’t add to the to-do list, so there’s no new software to load on computers. Everything happens through the company’s website with access to the user-friendly dealer portal.

“We really rely on the portal to help,” she says. “Dealers can track their sales in there, get reminders, see reports and more. Our sales reps are just a phone call away if there’s a question about the portal or anything really. We are a people-first business and we make sure our dealers are confident they have everything they need to take care of their customers.“

Having a trusted warranty provider like PCW gives peace of mind to both the customer and the dealer. Customers can look up PCW’s website (www. pcwwarranty.com) before the dealer even talks to them if they are inclined, establishing confidence in the dealer’s choice in service partners.

“There is profitability available through the sale of warranties, but perhaps more importantly, dealers are giving a greater sense of comfort and security to their customers by eliminating the fears of ‘what if’ and ‘how much’, should something go wrong,” Noémi says.

Some warranty companies only offer a limited product-line but PCW believes in having products to suit all kinds of buyers. They also facilitate the distribution of GAP (guaranteed asset protection) insurance and recently launched a comprehensive Hybrid/ EV warranty with full-range battery coverage – the first of its kind in Canada.

And although cars and trucks through dealerships are the mainstay of PCW’s business, the company also has RV and Powersports coverage on the books. “It’s good to be a full-service provider,” she says. “We can cover anything a dealership needs and that makes for a better business relationship for everyone. Plus, we’re pretty great to work with.”

The PCW model is straight-forward and efficient for dealerships and their customers. For those who want a more hands-on approach, they can contact their rep as needed. Others may prefer to spend the majority of their time interacting with the portal on their own. Additionally, the 24/7 claims department is easy and fast to work with for both dealerships and customers creating a seamless process from all vantage points. ■