WARRANTIES TO BENEFIT CUSTOMERS AND DEALERS

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SELLING CARS HAS CHANGED A LOT over the years and most customers understand that when a sales person is offering additional products or services with the purchase of a vehicle, it’s not only to enhance the ownership experience of that vehicle but also to create a stronger relationship with the dealership.

It’s the ultimate version of a win-win. The old days where customer fears of sales people focused on “sell ‘em and forget ‘em” are fortunately fading, making way for more positive, complete exchanges on both sides.

Dealers are adding more products and services to their offerings to ensure customers have the best long-term outcome with their vehicle and the relationship. Often customers aren’t aware they can add a warranty to their used car purchase and this has become one of the biggest value-added aspects of the deal.

Everyone wins. The customer gains valuable protection on their car or truck and the dealership has an opportunity to increase their bottom line. Providers like Peoples Choice Warranty (PCW) offer numerous options to fit every buying experience.

“We’ve been in business since 1999,” says Noémi Bellehumeur-Moya, marketing coordinator. “We have a wide range of warranties starting from our basic

Bronze powertrain warranty, all the way to our Titanium no time limit exclusionary coverage.”

Newer cars being sold off the lot may still have some of their transferable warranty, but it is likely to run out before the customer is ready to move on to their next vehicle or it may not cover everything the customer wants. Cars are a huge investment for most consumers (especially in today’s uncertain economic times), whether new or used and purchasing what fits the pocketbook is essential. An extended warranty from PCW keeps stress low in case the unexpected happens and something on the car fails.

No big surprise repair bills that don’t fit into that carefully-established budget. No fears that a repairman might find something else wrong. With an extended warranty a little extra on the vehicle payment ensures mechanical repairs are already covered.

Best of all, as the salesperson and dealership that sold the warranty to the customer, you’ve just become indispensable.

“This is where PCW comes in,” Noémi explains. “When the customer is no longer covered by a manufacturer’s warranty, depending on the program, they will be covered for a certain length of time and/or a number of kilometers. This is called a mechanical warranty.”

PCW has been growing since the company was purchased by Prescience Management in 2020, having seen an exponential increase in sale growth over the last three years. Part of the reason for this growth is the dedication of onthe-road sales reps aligned with various dealerships. Recently Prescience amalgamated and became PMI Alliance Group Inc.

Reps are the face and voice of PCW for dealers, so when there is a question, there’s no question of who to call! They make sure the dealership has the access to information and support they need. Plus, because of the national training team, dealerships gain the skills needed to sell the right product to customers depending upon their budget, needs and vehicle. As PCW is constantly growing and adding new products to their line-up, this in-dealership training comes to the dealers and salespeople to get everyone up to speed within their own environment.

It's active training where sales people experience how to sell products while they learn about the products themselves. This style of training enhances that mutual trust with the customer and is the foundation of a long-term relationship.