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“Obviously, the higher volume dealers are getting more of that reward. Prior to the NAPA program they weren’t getting anything out of their parts buying.” In the early years of the program, Pietraszko was getting significant sized cheques from NAPA. “I got cheques from NAPA for $20,000, so I don’t know how much in parts that represented,” he says. “That’s going back to 2010.”
receives from NAPA, he also enjoys a nice financial benefit. Which leads to the second main benefit, the financial rewards. Rewards “Last year, about 30 to 40 per cent of dealers shared in about $1.5 million in rewards,” says Pierce. “The more they buy, the more the reward grows. In some cases it grows every year. It will depend. The rebate is a certain percentage of gross sales and although the reward money is important,
suppliers still have to be competitive in price for parts.” And NAPA is. The program is for used car dealers, but also includes new car dealers who take trade-ins and have a used-car side to their business, which increases the overall volume of parts bought through NAPA. “It’s a program that is driven by volume and the more you buy the bigger the rebate is going to be,” he says.
"..the more you buy the bigger the rebate is going to be.." Sometime later, he separated his business and sold part of it, keeping only the sales side and doing a small amount of repairs that continues to keep him appreciating the program. “I still buy and I still get the rebate,” he adds. “But it isn’t just the rebate. Obviously that’s a nice thing, it’s a bonus.”
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