2021 Beef Farmers of Ontario Annual Report

Page 10

MESSAGE FROM THE EXECUTIVE DIRECTOR

Richard Horne EXECUTIVE DIRECTOR

I would like to start by thanking the BFO Board of Directors, Advisory Councillors, committee representatives, staff, and membership at-large for their relentless dedication and commitment to the Ontario beef industry. I am privileged to work for a sector rooted in such deep history and tradition, and that has such pride in the work done each and every day by men and women across this great province who are committed to raising and feeding cattle to the highest standards while producing some of the best beef in the world. Although directors and staff weren’t able to

for discussion and feedback. On this front,

BFO, Ontario Pork and Veal Farmers of

meet with producers and industry partners

large steps were taken this year that I hope

Ontario. This coalition was instrumental in

in the way we have been accustomed to

we can build on in 2021, and we welcome

helping deliver the additional $50 million

and would like over the past year, BFO

new ideas on how we can improve our

in government funding for the Ontario Risk

made a concerted effort to increase our

communication with members.

Management Program.

BFO was forced to double down on our

Similarly, our partnership with the eastern

political presence and lobbying efforts,

cattle coalition, comprised of members

and we returned our focus to more

from Ontario, Quebec and the Maritimes,

collaborative approaches with other

helped drive discussions at the national

organizations to address issues of shared

table with respect to important requests of

concern. I believe this allowed BFO to

government regarding specified risk material

achieve far more than we could have done

(SRM) removal requirements, business risk

on our own.

management enhancements, trade barriers

communications and outreach to local associations, committee representatives, supply chain partners, and the broader BFO membership to ensure important information was communicated in as broad and timely a manner as possible. We launched a COVID-19 webpage that was updated on a weekly, sometimes daily basis. Regular industry update calls were held throughout the year to update local leadership on topics such as government decisions and announcements, BFO advocacy activities, market conditions and marketing efforts, and to serve as a forum

10

BFO ANNUAL REPORT 2021

The renewal of the Ontario Agricultural Sustainability Coalition welcomed back the Grain Farmers of Ontario, Ontario

with South Korea, and the trade imbalance with the European Union and the United Kingdom, among others.

Sheep Farmers and the Ontario Fruit and

Our collaboration with the Ontario

Vegetable Growers’ Association, joining

Federation of Agriculture and the other


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2021 Beef Farmers of Ontario Annual Report by Ontario Beef Magazine - Issuu