TILT Magazine Issue 5

Page 60

TILT – Therapeutic Innovations in Light of Technology

Marketing Toolbox Susan Giurleo

How to Leverage Twitter for Online Marketing You probably know Twitter is a microblog that allows you 140 characters to communicate. Initially, this doesn’t seem like enough words to communicate a full thought, never mind share important mental health care information. But if you know a few strategies to leverage the power of Twitter, it can be a wonderful tool to market your services, products and programs. Here are a few ways I’ve been using Twitter to grow my business:


Have a plan. Whether you want to reach potential clients, customers, or colleagues it’s important to know why you are on Twitter. Just like a more traditional marketing approach, you need to know who you are trying to connect with and what message you want them to hear from you.


T I L T MAGAZ I N E MA y 2 0 1 1

Be human and professional. No one builds relationships with a logo or a brand. Use your face as your Twitter avatar. People want to see who they are conversing with. Also, have a human bio that you write in the first person explaining a bit about who you are and what you do. If you’re comfortable, share a piece of personal information on your bio that gives people some insight into your personality.



Listen. When I started using Twitter years ago, I spent a lot of time watching and listening before I ever tweeted my own words. You can listen by following people you know and respect, using Search.Twitter.com and type in a keyword that interests you (this could be your hometown, a treatment word, such as ‘depression,’ or some other interest of yours like ‘gardening.’) When you see who’s talking about what, you can decide

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.