TILT – Therapeutic Innovations in Light of Technology
Marketing Toolbox Susan Giurleo
How to Leverage Twitter for Online Marketing You probably know Twitter is a microblog that allows you 140 characters to communicate. Initially, this doesn’t seem like enough words to communicate a full thought, never mind share important mental health care information. But if you know a few strategies to leverage the power of Twitter, it can be a wonderful tool to market your services, products and programs. Here are a few ways I’ve been using Twitter to grow my business:
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Have a plan. Whether you want to reach potential clients, customers, or colleagues it’s important to know why you are on Twitter. Just like a more traditional marketing approach, you need to know who you are trying to connect with and what message you want them to hear from you.
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Be human and professional. No one builds relationships with a logo or a brand. Use your face as your Twitter avatar. People want to see who they are conversing with. Also, have a human bio that you write in the first person explaining a bit about who you are and what you do. If you’re comfortable, share a piece of personal information on your bio that gives people some insight into your personality.
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Listen. When I started using Twitter years ago, I spent a lot of time watching and listening before I ever tweeted my own words. You can listen by following people you know and respect, using Search.Twitter.com and type in a keyword that interests you (this could be your hometown, a treatment word, such as ‘depression,’ or some other interest of yours like ‘gardening.’) When you see who’s talking about what, you can decide