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Cinematic Sociology: Social Life in Film Jean-Anne Sutherland and Kathryn M. Feltey, 2009, Pine Forge Press This one-of-a-kind text takes readers beyond watching movies; it helps them “see” films sociologically and develops critical thinking and analytical skills that will be useful in college coursework and beyond. Cinematic Sociology's 15 essays from expert scholars in sociology and cultural studies explore the ways social life is presented-distorted, magnified, or politicized- in popular film. Exploring a variety of captivating classic and current films such as Forty Year Old Virgin, The Devil Wears Prada, North Country, and My Fair Lady, this unique book helps students to view films sociologically while also providing much needed pedagogy for teaching sociology through film. Key Features • Enhances students' understanding of sociological concepts. Each essay uses one or more feature films to illustrate key central topics in sociology: social class, race and ethnicity, gender and sexuality, work and family, global connections, and social change and the environment. • Offers a framework for teaching sociology using film. This anthology provides instructors with an innovative and engaging method for teaching sociology; students are taught to see film as a type of "text" that can be analyzed and critiqued. • Teaches students to identify sociological concepts in film. Traditional sociological concepts such as identity, interaction, inequality, and social institutions are analyzed in the context of feature films. • Offers a comprehensive film index. The lengthy film index at the back of the book provides instructors and students with a resource for selecting films for critique and analysis.
Marketing for the Mental Health Professional: An Innovative Guide for Practitioners David P. Diana , 2010, Wiley A hands-on guide to building a successful mental health practice. There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice. Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on: • Using customer-based selling to create a thriving practice • Developing effective strategies for engaging clients, building credibility, and earning loyalty • Identifying true prospects that will lead to long-term success • Using power, influence, and persuasion to help grow your practice • Creating an impression and being remembered • Using Internet technology to start a conversation and build relevance A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.
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