Online Retailing Edition 1

Page 5

EPOS: Time to get real A

n EPOS (Electronic Point of Sale) system provides a fast and efficient way of dealing with customers and if you’re considering selling online then the right kind of EPOS system is important to ensuring that your online store is kept up to date with your in-store inventory. When you are running multiple ways of selling the same items where the items are kept on premises for walk in customers to buy, then it is vitally important that a sale in the shop is reflected as quickly as possible on the web site in case the same item is purchased multiple times and you do not keep enough stock to fulfil these orders.

This synchronisation of stock levels in-store and online can be accomplished by two different methods: manually and automatically. You may make the decision that at certain times of the working day you take a list of items bought at the till and sit down at your computer to manually change the stock levels of the same items online. This though has the obvious drawback that for a certain period of time you could sell the item online and not have the goods to dispatch. The automatic route is for the EPOS system to communicate with your web site in real-time (instantly) without the need for any manual intervention

through a permanent and reliable internet connection and this key feature is found in the Touch EPOS system. The Touch EPOS system can be run either from a laptop or dedicated touch screen terminal and communicates directly with a Touch driven web site. It allows for the barcoding of products at the till to speed up the purchase process, custom receipt printouts and can also provide the staff member at the till with a list of products that the customer may also be interested in. For more information on the Touch EPOS system, visit www.onlineretailing.co.uk or contact us on 01202 798 321.

EPOS 1

TOUCH 0

BARCODE SCANNER

RECEIPT PRINTER

WEB SITE

CASH DRAWER

Last item bought instore is automatically removed from web site

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