NOTHANKS

video producer — all found a place to land. It also aligned in my marriage. My husband is a professional photographer with a focus on lifestyle and culinary content. He’s a former wine buyer and was my wine-writing partner. He stopped drinking over nine years ago. Our constant search for alternatives for him served as a huge inspiration to me in creating this brand.

Thanks to these blessings and challenges, new doors opened up. I started building relationships with like-minded brands and people, both drinkers and nondrinkers alike. It created opportunities to connect in more meaningful ways. Even more surprisingly, I found that I could still dance without liquid courage.

Over the past few years, I’ve been able to meet great people and cultivate partnerships with networks, publications, wellness companies, alcohol-free brands and retailers.

It’s amazing how the zero-proof industry has grown in that time. What started as a movement has really bloomed into a cultural shift. Many people are finding that alcohol doesn’t add to their daily routine and are opting for more mindful ways to relax and connect. The spiritfree alternatives available are incredibly impressive and so fun to explore.

Currently, I’ve been working on brand collaborations, writing for publications and speaking on zero-proof cocktails and other wellness topics. My goal is to complete a zeroproof travel guide and series this year.

I’ve also leaned into the fact that life is short, so you should just be yourself. Whatever that looks and feels like to you. Cheers.