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SLOW / MOTION Biannual Onepiece Brandzine No 7

AW 1 5 1


Brandzine 7 S LOW / M OTIO N Page 3

IT’ s N OT ALL WO R K Page 14

AW 15 PR E VIE W Page 22

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Slow / Motion of AW15 We named our AW15 collection Slow/Motion. We’ve been inspired by the duality of the expression, as it is something moving fast, but seen slow. It is movement being captured and with-held. This is a juxtaposition that made us look at slow-building tension in both nature and in the man-made. In life, and in the synthetic. With a reinforced and restructured creative team, we see the launch of AW15 as a milestone. A lot of things have been refined. We have been working hard, so expect a lot.

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Jean Philippe in Walk Sweater Nature Mel and Walk Pant Black

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Anne in Slow Hoodie Sterling Blue

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Jean Philippe in Motion Zip Hoodie and Berzerk Pant Dark Grey Mel Alex in Lag Zip Hoodie Black and Lag Tee Black

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Anne in Chill Pant Midnight Blue Sara in Rain Jumpsuit Black

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Sara in 2nd Jacket and Smooch Pant Black

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Jean Philippe in Slow Zip Hoodie and Slow Pant Nature Mel

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Anne in Breathe Sweater Sterling Blue Jean Philippe in True College Jacket Dark Grey Mel and Berzerk Pant Midnight Blue

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Pia is wearing a Midnight jumpsuit.

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Anne in Snug Zip Hood Sterling Blue and Breathe Pant Dark Grey Mel Sara in Slow Hoodie Nature Mel and Slow Pant Dark Grey Mel

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Jean Philippe in Fast Jumpsuit Black

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Jean Philippe in Fast Jumpsuit Black

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Aleksander and Anne both in Rain Jumpsuit Frosted

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comfort brings confidence 24


on g rowin g alon g si d e yo u r c reation

“Eight years ago, Onepiece was founded as an anti-fashion concept based around the art of slacker counter-culture. We were fed up with the social stress of the post y2k era, where people seemed to measure their worth with how busy and important they where. Fashion was laser sharp, bodies were supposed to be perfectly trimmed and our hearts were supposed to be cold as ice. We wanted to be the opposite of that. We wanted everything that fashion wasn’t. We offered a single product with a single cut. We had no interest in gender appropriation, in vogue fits or seasonal colors. We had nothing to do with the fashion industry, and we wanted to be as far from it as possible. Our rebellion took the world by storm, and our jumpsuits quickly grew from an underground movement to a worldwide phenomena. Now that Onepiece has grown up into the global brand it is today, we too have done some maturing. Maybe we are a bit less naive, as we certainly carry less of an anti-statement these days. But with a bit of hindsight, we can clearly see how we’ve always been inspired by confident, strong, independent personalities that can muster to live outside of the norm. Looking back, this was always the focal point of Onepiece. We see comfort as empowering. In fact, we strongly believe that comfort brings confidence - and thus, that comfort is a major cornerstone to most achievements.”

T h omas a dams , c o - f o u n d er

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IT’S NOT ALL WORK Join us in celebrating the off hours @onepiece, alongside 1.5 million followers on Facebook, Instagram, Twitter and Snapchat.

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BRAND NEW

onepiece.com

Discover the latest collections using new features, functions and a simplified shopping experience.


200

STYLES available


AW 1 5 COLLECTION

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S H O P at onep I E ce . com

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S n u g z ip h oo d ie dark g re y mel , last z ip h oo d ie g re y mel , last z ip h oo d ie b lac k B R E At h e sweater d eep b l u e mel , b reat h e sweater sterlin g b lu e , b reat h e sweater b lac k


W O M E N AW 1 5 sn u g z ip h oo d ie sterlin g b l u e


D E tails o f d own z ip h oo d ie b lac k , lon d on sweater dark g re y mel an d lon d on sweater snow w h ite


S H I F T z ip h oo d ie b lac k , lon d on sweater snow w h ite an d lon d on sweater dark g re y mel T R U E C O L L E G E JAC K E T dark g re y mel , slow h oo d ie b lac k , slow h oo d ie nat u re mel


d etails o f b er z erk z ip h oo d ie dy e d mi d ni g h t b lu e , WA lk sweater dark g re y melan g e an d c h ill pant dy e d mi d ni g h t b lu e


walk sweater nat u re mel , walk sweater dark g re y mel , c h ill pant dy e d mi d ni g h t b lu e walk sweater d epp b l u e mel , b er z erk z ip h oo d ie dy e d mi d ni g h t b lu e , lon d on sweater navy mel


2 n d ti g h ts b lac k , sn u g pant mi d ni g h t b l u e , sn u g pant dark g re y mel b er z erk pant dark g re y mel , slow pant nat u re mel , slow pant dark g re y mel


slow z ip h oo d ie b lac k , lag z ip h oo d ie b lac k , 2 n d jac ket b lac k / w h ite B R E AT H E PA N T B L U E D E P T H M E L , B R E AT H E PA N T B L AC K , B R E AT H E PA N T DA R K G R E Y M E L


WA L K sweater nat u re mel , WA L K sweater dark g re y mel , WA L K sweater d eep b lu e mel slow Z I P H O O D I E nat u re mel , slow Z I P H O O D I E dark g re y mel , slow Z I P H O O D I E d eep b l u e mel


M E N AW 1 5 S H I F T JAC K E T B L AC K


D E TA ils o f lag z ip h oo d ie g re y mel , tr u e c olle g e jac ket dark g re y mel an d slow h oo d ie B L AC K


lag z ip h oo d ie b lac k , lag z ip h oo d ie g re y mel , lag tee b lac k slow z ip h oo d ie b lac k , tr u e colle g e jac ket dark g re y mel , lon d on sweater snow w h ite


D E TA I L S O F motion z ip h oo d ie dark g re y mel , slow h oo d ie b lac k an d slow h oo d ie sterlin g b lu e


slow h oo d ie b lac k , slow h oo d ie b lac k , slow h oo d ie d eep b l u e mel slow h oo d ie sterlin g b l u e , slow h oo d ie nat u re mel , motion h oo d ie dark g re y mel


b er z erk z ip h oo d ie dy e d mi d ni g h t b l u e , monaco colle g e jac ket b lac k , tr u e c olle g e jac ket nav y mel Lon d on SW E AT E R dark g re y melan g e , lon d on sweater navy mel


b er z erk pant dy e d mi d ni g h t b l u e , b er z erk pant b lac k , slow pant d eep b l u e slow pant b lac k , rewin d pant b lac k


b er z erk j u mps u it b lac k , rain j u mps u it transparent b lac k , rain j u mps u it transparent f roste d patc h j u mps u it b lac k , b er z erk j u mps u it dy e d mi d ni g h t b l u e , mar b le j u mps u it


J U M P S U I T S AW 1 5 fast j u mps u it b lac k


c amo u f lag e j u mps u it, aviator j u mps u it mi d ni g h t b lu e , joe y j u mps u it b lac k air j u ms u it j u n g le g reen , air j u ms u it mi d ni g h t b lu e , air j u ms u it b lac k


LIMITED COLLECTION ri g i d j u mps u it dy e d mi d ni g h t b l u e , twist y j u mps u it h eav y g re y mel


ori g inal j u mps u it nav y mel , ori g inal j u mps u it wine p u rple , colle g e 4 8 j u mps u it b lac k mari u s j u mps u it navy, l u seko f te j u mps u it nav y, l u seko f te j u mps u it g re y mel


CLASSICS COLLECTION ori g inal j u mps u it j u n g le g reen , ori g inal j u mps u it b lac k


raw b eanie sterlin g b l u e , raw b eanie b lac k , raw b eanie g re y mel raw b eanie p u rple pennant, raw b eanie b l u e d ept h , 2 n d b eanie b lac k / w h ite


ACCESSORIES last ne c k b lac k , last ne c k g re y mel , 2 n d s c ar f b lac k / w h ite time slipper g re y mel , time slipper b lac k


featured

#PIECEKEEPER

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F E AT U R E D #PIECEKEEPER This spring we started to gather and highlight various people across the globe whose unique style or personality one way or another resonates well with us. Keep an eye out for our featured #Piecekeeper posts at onepiece.com and on our socials. To the left, Paris based Kenza Sadoun wears a Fitted Short Aviator underneath her classic trench. Kenza has an energy and an always enthusiastic take on life that is present in everything she does. As a long term friend of ours, it’s a pleasure to introduce her work at larevuedekenza.fr

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SOCIAL CURRENCY This fall you can use your social following to pay at onepiece.com When checking out in the web shop, you’ll get the option to pay using social currency. It’s a simple process, where you link up your preferred social channels, off which we calculate a value based on your total following. You’ll get €/$ 1 per 500 follower. You can also get additional social currency by sharing the campaign on Facebook and Twitter. The max discount you can get is €/$ 170. So next time you shop at onepiece.com, don’t forget to use your social influence to get a good deal.

64 by Brandbassador.com #SocialCurrency is powered

Brandzine 7  

AW15: Slow / Motion

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