MARKETING & PROMOTIONS

Through marketing and promotions, One Maidstone seeks to provoke excitement and interest for the County Town.

To encourage visitors to shop, dine, experience events, art and culture, discover new hidden gems that the town has to offer and to celebrate and explore its heritage.

With these objectives in mind One Maidstone proposes to provide:

• Enhancement to the established One Maidstone website, making it a good resource for sign posting to town centre events and activities as well as a hub for business support

• A seasonal magazine distributed into the ME15 postcode area, key pick up points in town centre and online digital version on website and socials, free content for levy payers

• Free social media content for levy payers including Insta reels

• Targeted advertising promoting the town centre offer to an audience who may be yet to discover it

• An investigation into the cost and feasibility of a third-party app to introduce a digital high street, place finding tool, which has the capability to host offers, promotions etc. Looking to work collaboratively with this project to aid funding and implementation, explore funding opportunities

• Campaigns: Make a Memory in Maidstone / Love Maidstone / We Are Maidstone/ Treats on the Highstreet/ Maidfest / Free Family Fun / Maidstory

“I have had the privilege of working with One Maidstone on a variety of events in the town centre, and I’m always impressed with their enthusiasm, commitment and sheer determination to help us deliver on our ambitious plans. Their support with our first ever Scarecrow Festival last year was invaluable and it’s fair to say we would not have been able to deliver such a fabulous event without their assistance.

One Maidstone are usually involved in some way with all the events we run in the town centre, whether it’s behind the scenes helping with the marketing and promotion, or being out on the street with their ambassadors helping to keep everyone safe while they’re having a good time.

One Maidstone help us engage with businesses in a more meaningful way to ensure that all the community benefits from the events we put on.

The town centre is certainly a more vibrant place because of the work we’ve been able to do together, and I hope it will continue for many more years to come as there is still more to do!”

Ann-Marie Langley, Arts & Culture Officer, Maidstone Borough Council