Annual Report 2011
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Thai Beverage Public Company Limited
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Corporate Social Policy
Corporate Social Responsibility
determination i.e. to concentrate on imposing policies and projects beneficial for the Thai society, Thai people, Thai identity, and Power of Thai because we believe in “Thais Give Thais” concept. The “Giving” activities have been undisruptedly implemented, both the planned projects and the ad-hoc projects to fulfill demands or solve issues at hand for the society. Our “Giving” programs involve the social, educational, public health, cultural, sports aspects, including remarkable projects to assist naturaldisaster victims, locally and internationally, as mentioned below.
ThaiBev supports the Photos of the Kingdom Contest hosted by the Royal Photographic Society of Thailand under the Royal Patronage of His Majesty the King.
The “ThaiBev Safe Driving Program” launches the ThaiBev Safe Driving Manual to promote careful driving and minimize road accidents.
Vision, mission, and values of ThaiBev reflect our goal of sustainable development. ThaiBev values the concept of a corporate with business and social accountability more than focusing on short-term profitability. Everyone within the organization including senior executives, Directors, and employees cooperate in setting up corporate social policy by considering the optimal contribution, and cascading these policies in action plans continuously deployed by each function. Conservative concepts are combined with long-term business strategy development, driving for excellence in terms of production, administration, human resources, and providing support and accountability for the society and environment as stated in our mission in order to achieve harmonious co-existence among all parties. In addition to our good corporate governance, outstanding with transparency and professionalism, ThaiBev also carries on our main
“ThaiBev Thai Talent” program aims to develop children football skills.
Contributions
Social aspects ThaiBev implements the projects to enhance quality of our society and conserve the nature and environment. Honoring His Majesty the King Integrated advertising and public relations campaigns aiming to encourage people to commit good deeds in coherent with His Majesty
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