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Nation Multimedia Group Public Company Limited and its Subsidiaries Notes to the financial statements For the years ended 31 December 2010 and 2009

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Share premium and reserves Share premium Section 51 of the Public Companies Act B.E. 2535 requires companies to set aside share subscription monies received in excess of the par value of the shares issued to a reserve account (“share premium”). Share premium is not available for dividend distribution. Expenses for issuing new ordinary share Directly attributable expenses of issuing new ordinary shares are accounted for a deduction from the premium on those ordinary shares. Legal reserve Section 116 of the Public Companies Act B.E. 2535 requires that a company shall allocate not less than 5% of its annual net profit, less any accumulated losses brought forward (if any), to a reserve account (“legal reserve”), until this account reaches an amount not less than 10% of the registered authorised capital. The legal reserve is not available for dividend distribution. Fair value changes Fair value changes recognised in shareholders’ equity relate to cumulative net changes in the fair value of available-for-sale investments less impairment losses thereon recognised in the statement of income.

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Segment information Segment information is presented in respect of the Group’s business segments. The primary format business segments is based on the Group’s management and internal reporting structure. Segment results, assets and liabilities include items directly attributable to a segment as well as those that can be allocated on a reasonable basis. Business segments The Group comprises the following main business segments: Segment 1 Segment 2 Segment 3 Segment 4 Segment 5

Publishing and advertising Printing service Edutainment Broadcasting and new media Others

Geographic segments Management considers that the Group operates in a single geographic area, namely in Thailand, and has, therefore, only one major geographic segment.

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