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In order to maintain its competitiveness, the company has realized how important it is to carry modern and high technology equipments to meet the need of the customers and changing technology. The company continually purchases new equipments that serve the customersû demand and assign special maintenance team to look after these equipments. In order to remain competitive, the company also provides experienced and skillful personnel to accompany these equipments to provide consults to the customers. ●
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Marketing strategies 1. Varieties of filming equipments in good quality. 2. Experienced personnel to provide consult to the customer. 3. Standardized rental price with appropriate return.
TV program production business ●
Industry overview During these periods, the lifestyles of the Thai people change in relation to the change in the society and information technology, which results in the development of the entertainment media to support such changes. The TV program production business has also developed to meet these changes such as producing informative and updated program, educational programs, and entertainment program that initiates audience participation. Each TV program will different highlights to reach the targeted group of customer. Beside, the TV media is considered the most effective media in gaining customerûs awareness. Therefore, TV programs are the most effective media in delivering entertainment and recreation to the audiences compared to other types of media at present.
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Competition overview At present, there are quite a number of TV programs being broadcasted in different channels. However, due to the broadcasting time limitation, the number of TV programs has not significantly changed compared to the past. In order to remain competitive in this industry, the presentation style is not the only important factor. In fact, the time and day of broadcast has also become a critical matter as different time and date mean different group of viewers. As a result, the factors that determine the competitiveness in this industry consist of the presentation style, the MC conducting the program, activities and promotion such as activities that initiate audienceûs participation, cash prize or gift, and public relations of the program. Regarding the company, which currently produces and manages 2 programs on Channel 7 namely çPlod Neeé and çDara Jumlaengé, the Company emphasizes on offstudio production to gain audienceûs participation and to publicize the programs. As a result, the 2 TV programs have gained popularity from audiences and have been well accepted from the advertising agencies and sponsors. A N N U A L R E P O R T 2004 ë M A T C H I N G S T U D I O P U B L I C C O M P A N Y L I M I T E D