Sustainability Vision and Corporate Social Responsibility According to UNESCO’s policy, Centara Hotels and Resorts strongly focus on sustainability inherent in our business model. Centara Hotels and Resorts Social and Environmental Responsibility Policy was establised to provide a more measurable approach to its sustainable activities. The company is committed to operate its businesses and operations to a high degree of ethical, social and environmental responsibility. We believe that sustainable development will satisfy social needs and produce the genuine benefits to everyone. Centara Hotels and Resorts divides the basic sustainable development into 4 parts; Cultural Diversity, Social Equity, Environmental Quality and Economic Prosperity. The company has continued to promote these initiatives with a strong belief that corporate responsibility towards our environment and our society is beneficial for the future of the country. Following are the main activities that Centara Hotels & Resorts organized or participated in during 2010: 1.
“Central Sumsoong Model” at Sumsoong district, Khon Kaen province. Centara Hotels & Resorts joined with Central Group of Companies to support the Economic Prosperity advocated by His Majesty the King.
2.
Centara Hotels & Resorts joined with Central Group of Companies, BTS and Ratchaprasong Square Trade Association arranged “Tak Bat Loy Fah” 584 monks to celebrate 84 years His Majesty the King.
3.
Centara Hotels & Resorts along with Central Group of Companies participated in the Red Cross blood donation program to donate 9,999,999 cc to the Thai Red Cross Society. The program was dedicated to His Majesty the King 84th Birthday.
4.
The Hua Hin Vintage Car Parade, a charity event organized at Sofitel Centara Grand Resort & Villas Hua Hin to raise funds for the Chaipattana Foundation
5.
Charity Bowling HRH Princess Maha Chakri Sirindhorn Trophy to celebrate the first year of the opening of the Centara Grand & Bangkok Convention Centre at CentralWorld. The proceeds of the event were donated to the Phra Dabos Foundation.
6.
Centara Hotels & Resorts joined with Central Group of Companies, Bangkok Metropolitan and Prathumwan District arranged the World Environment Day event called “Restore the green environment to Bangkok” by inviting everyone to plant trees around Ratchaprasong area.
7.
The opening of School development project (Social equity) at Bann Kok Yang,
Kantang district, Trang prov-
ince. Centara Hotels & Resorts joined with Central Group of Companies to renovate the school. 8.
“Light the Christmas Spirit”, A Christmas tree lighting event was organised at Sofitel Centara Grand Bangkok to celebrate the festive season and to raise funds for Baan Nontapum, a home for orphans and homeless children and children with physical disabilities.
9.
Centara Hotels & Resorts joined with Central Group of Companies, BTS and The Press Association of Southern Thailand donated consumable goods to help and relieve the flood victims in Raman district, Yala.
10.
Centara Hotels & Resorts joined with Central Group of Companies, Royal Thai Army and TV channel 3 to give the “Central survival bags” to the flood victims at Nakornrachasrima and Hat Yai district, Songkla
11.
Centara Hotels & Resorts joined with Central Group of Companies, and TV channel 5 to donated 2,000,000 Baht for “Sang Bann Duay Pleng” a project of Ministry of Finance to renovated houses for flood victims.
12.
Centara Hotels & Resorts joined with Central Group of Companies, and TV channel 5 to give the blankets to the winter disaster victims.
Performance of Individual Hotels CENTARA GRAND & BANGKOK CONVENTION CENTRE AT CENTRALWORLD Business started off very well at the beginning of 2010 but took a drastic downturn when the United Front for Democracy against Dictatorship (UDD or Red Shirts) started their political demonstrations on March 12 at the Ratchaprasong intersection resulting in the evacuation of all hotel guests on May 12 as well as the full closure of Centara Grand and Bangkok Convention Centre at CentralWorld on May 19. The hotel then re-opened on June 1, 2010. Business in Bangkok picked up slowly after the re-opening, since various travel warnings to Bangkok were issued by many countries throughout the World and the State of Emergency was only lifted in late December. The RedSky bar on Level 56 was completed as at the end of December 2010. SOFITEL CENTARA GRAND BANGKOK The hotel suffered a decline in overall business in 2010 due to the protracted and violent Red shirt demonstrations throughout the city between March to May, severely affecting all businesses – both rooms and food & beverage. Major renovations in the hotel continued throughout the year, with 9 guestroom floors being completed as well as the new Club Lounge, the Blue Sky Bar, the Chatuchak Café and the mezzanine floor functions rooms. Several major events were held at the hotel during the year, including Miss Thailand Universe, Thai Super Model and Miss Teen Thailand; we were also honoured by visits from several members of the Royal Family.
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ANNUAL REPORT 2010