VGI Modern trade reach
Since 2001, the Media business revenue has grown at CAGR of 31.4%. In addition to the fast growth of the non-BTS related
31 March 2012
No. of Total Outlets
No. of Outlets in VGI Footprint
media (69.7% since 2005) as discussed earlier, BTS-related media CAGR has also been very strong at 24.4%. This is due to several factors, including the growth (and resilience) in ridership
Tesco Lotus
279 279
Tesco Lotus Express
846
250
BTS-related revenue and non-BTS related revenue was 57.4%
BigC
126
126
and 42.6% respectively.
50
50
BTS Group Media Revenue
215
215
BigC mini
Watsons
as well as innovation of new products. In 2011/12, the split of
(THB mn)
Source: VGI information as of 15 May 2012 Remarks: VGI had changed its fiscal year end from December to March in the year 2010
Media market overview THB 104,641mn was the total estimated size of advertising expenditures spent in Thailand during 2011. The BTS Group is active in the Transit media and In-store media segments of the advertising industry which accounted for 2.49% and 1.57% of total advertising market share respectively.
Thai media market by market type
Source: VGI information as of 15 May 2012
038
Source: The Nielsen Company (Thailand)
BTS Group Annual Report 2011/12