Influencer marketing trends 2018

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Personal Brand of Influencers: Influencers will recognize the value of their personal brands. People today consider famous Influencers and bloggers who have high following and who generate quality content being equal to the status of celebrities. Just as celebrities have built their personal brand names over the years, influencers will start understand the power of their audience and how to better utilise it. Content Freedom: The very idea of influencer marketing means using KOL’s


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