6 � LOCAL NEWS
The making of a newspaper… More than 1.5million people followed the launch through the broadcast media TWITTER SAID:
FACEBOOK SAID:
THE NEWSROOM
#twtimesnews
timesoftunbridgewells
Callum Porritt @callum_porritt @timesoftw In a time of technological growth, Tunbridge Wells gets a new newspaper and its a whopper! Well done!
Sue O’Reilly Excellent new paper! Love the new paper! Really fresh and interesting layout plus great content. Especially love the food & travel items.
La Roche @LaRocheTW @timesoftw yes ! Yes! At last a newspaper that supports the people of TW. love it. Great paper.Read it from front to back.keep up the good work and thanks for the great support for small business
Bonnita Moaby Whoop well done!
MCM Net @mcmnet The whole team is enjoying the first edition of @timesoftw this morning! you’ve done a great job, looking forward to reading every week! Jez® @MisterJez Well done @timesoftw - 1st class job, that’s more like it. Tim Arthur @TimArthurTO @timesoftw Great first edition guys. Welcome to the ‘free’ market. Really enjoyed reading it on my commute from High Brooms this morning.
Bob Smith Congratulations on your launch. I have just finished reading your first edition and I found it of high quality throughout WHAT a day it turned out to be, the launch of this newspaper. The first of the 30,000 copies arrived in the town by road just after 5am on Wednesday, (March 4) hot off the presses at our Newbury printers. Within hours more than 10,000 had been handed out across the town, with commuters snapping them up before grabbing their coffees and stepping aboard London-bound trains. Teams of hawkers distributed
more newspapers to other people heading for local offices and businesses. Copies were also delivered to individual homes and made available at 154 outlets including newsagents, supermarkets and shops within a ten mile radius of the town centre. By Friday morning, 24,000 copies of the Times had been put into the hands of readers And the reaction? Over whelmingly positive!
Harpist / Singer ELLEN Thoroughly enjoyable browse of your paper in my favourite coffee shop this morning, so I was very pleased to see a copy through the door later this afternoon and an opportunity to read it properly! Perfect combination of local issues and national news. And good to see the RTW Symphony Orchestra getting some coverage. Look forward to the next edition...
Hardman & Hemming @HardmanHemming Well done @timesoftw with your first edition. I’ve had a look online as I’m not in TW today, still a great read. Keep up the good work!
OVER 1.5 MILLION REACH:
As well as extensive social media activity, the Times of Tunbridge Wells reached an audience of over 1.5 million through the broadcast media. This included coverage on BBC1 South East, ITV Meridian, Radio Kent and Heart FM.
Maxim @Maxim_PR Tracked down a copy of the @TimesofTW and it’s now being passed round the office. Congrats on your first edition! Mandy Brooker @ItsJustMandyB I saw a copy of @timesoftw yesterday. Looks like a quality publication. Thanks! Cloud9 SkinSolutions @Cloud9skin @timesoftw Congratulations, a lot of people talking about the success of your launch...
HOT OF THE PRESS
Ability Plumbing and Heating Call 0800 889 015 or 01892 514 495 Quoting reference TWTIMES
Wednesday 11th March 2015
In the months leading up to its launch, the new paper generated coverage in a range of printed and digital media too, including The Independent, Marketing Week and holdthefrontpage.co.uk
FREE
System Health Check worth £65* *See www.ability.co.uk for terms & conditions