Beauty Special
Photos Rose Bainberidge
Earlier this summer local residents Lorna and Graeme Veal were awarded a prestigious prize at the international Free From Skincare Awards for their Bath Jelly, one of the eco-friendly brand’s hero products. SO chats to Lorna to discover why she and her husband are on a mission to deliver beauty products that are good for your skin – and your wellbeing
Was it relatively easy to transform it from a How long has No Secrets been going and kernel of an idea to an actual business? what gave you the idea to start your own The one thing I didn’t know was how long it beauty business? takes to develop something properly. Once No Secrets, was born out of my own you have a prototype, it then needs to be frustration with the beauty industry. In tested for a minimum of six months 2010, my GP suggested that I and sometimes more. Every consulted a private doctor, who detail from a colour scheme, to specialised in complementary the size of a gift box has to be and holistic medicine, to “No Secrets makes thought through help resolve a number of plant-based products carefully before you go into niggling health issues. At with the luxury feel of production as mistakes one point I was faced with a would be costly! list of ingredients in high your favourite high street beauty products that I end brands” Why did you decide to go was advised to avoid. I came down the natural beauty route home and literally had to throw and have you found your journey away the entire contents of my so far relatively easy? bathroom cabinet! As I tried to replace There has been a lot to learn, which I love. I my favourite bath, shower and body was committed to following a natural products, I realised there was nothing out pathway as it quickly became clear to me that there that I really enjoyed using or made me regular beauty products included many of feel special. The No Secrets dream was born the ingredients I was told to avoid. and we started selling in 2018.
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The bottom line on Bath Jelly “It is ‘set’ so it doesn’t make such a mess and doesn’t float round the bath. We’ve had great feedback so far and, it won a Bronze in the ‘Free From Skincare Awards’, so we hope people will really take to it. It’s a huge treat and like a spa treatment to enjoy in your own home boasting the reviving aroma of bergamot, petitgrain, eucalyptus, juniper and lavender essential oils.
Tell us a little bit about the ethos of the brand? We make plant-based products with the luxury feel of your favourite high-end brands. Whilst being natural, everything can still be fabulous and beautiful to look at! We have invested in expertly blended essential oils to give our range the feel of a 5-star spa. How did the name No Secrets come about? I’m passionate about honesty in beauty. It annoys me that a brand will advertise natural or organic on their label when only a small amount of the ingredients fits that description. The name No Secrets stemmed out of a commitment to share information on the ingredients to help people make an informed decision. Where are the products made and do you use any local natural ingredients? The products are all made in England. There are different expert makers for the different
