Meet Dan Sullivan the Creator of Irregular choice …..

Irregular Choice was created by Dan Sullivan in 1999 as a reason to stand out from the crowd.

Back in the late 90's Dan saw that the footwear market was becoming very neutral and black, yet there was a global demand for something different and individual, something to wear with pride.

Born in London, England, and growing up on the Kings Road in the 70’s during the Punk era, Dan was fortunate enough to travel the world throughout the 70's and 80's with his family.

Whilst his parents developed their own irregular footwear collections, including “Transport” and “Chaos Creators”, Dan got to visit the most amazing and inspirational locations, allowing him to soak in everything that surrounded him.

He had left home by the age of 15 and opened his first shoe shop in Covent Garden at the age of 18, which soon turned into 6 stores, until at 23 he decided to close the stores so he could travel and add to his already extensive knowledge of what the rest of the world had to offer.

During his mid to late 20's Dan chose to go back to the far east to meet with factories and understand the opportunities that were being offered from that part of the world.

“The culture, architecture and foods were big influences for my first collection in 1999, and that’s where I got the inspiration for the split toe shoe, which is still incorporated into my designs today.” Dan Sullivan.

The opportunities that Dan discovered in China allowed for detailed & creative manufacturing, at an affordable price & small quantities. This gave Dan the chance to combine the resources of the far east with the experiences he had gathered spanning the most creative times, and countries, of his generation.

And from this Irregular Choice was born.

Dan has stuck very determinedly to his philosophy throughout the past 22 years, which is to keep Irregular Choice as something that is not influenced by passing trends, but original and set apart from the crowd.

His fearlessness translates into the design of the shoes, and an Irregular Choice shoe is not like any other you’ll find. Dan doesn’t listen to what’s happening in the fashion industry or what another brand may be doing.

This is what makes Irregular Choice designs completely unique and truthful.

From embellished heels, ornate wood carvings, tiny intricate charms and lavish fabrics, to the memorable colour combinations, everybody has an Irregular Choice favourite shoe or story.

Each year Dan creates over 600 different styles, and is constantly jotting down styles, photos and sketches, it’s an ever expanding creative process reaching to what is now over 10,000 different options.

Irregular Choice has evolved with great strides over the past decade. The brand is now sold through hundreds of stockists around the world, and has nine of its own stores across the globe, with more in the pipeline.

Every Irregular Choice customer has their own favourite designs, and with such a huge collection to choose from each season there is always something to tempt every shoe addict.

Many famous faces from around the world are fans of shoes, here are just a few of them.

● Nicki Minaj

● Katy Perry

● Rita Ora,

● Jessie J

● Gwen Stefani

And their biggest fan seems to be Whoopi Goldberg!

Accessories

Glorious by Heidi

Lovett & Co

Mason Blue Designs

Elizabeth Terzza

Irregular Choice

Di at Diane Hassall

Hannah the Mad Hatter www.gloriousbyheidi.com

Hello! I'm Heidi, designer of cool, contemporarywedding and special occasion accessories.

If you're looking for accessoriesthat help you expressyour style and individuality; you're someone who understandsthat the right accessorycan take your outfit from ordinaryto extraordinary; someone looking for timeless, high quality, statement accessoriesto complete your wedding day, or special occasion look - then I'm here for you!

Working from myCheshire studio, I create unique designsusing high-end, ethically sourced materials.

Myethosisto create eye catching hair accessoriesfor modern, sassybrides, that draw the eye up through your whole look, topping your outfit with a final, unforgettable flourish.

Emmaus Manor Offices

Drove Road

Portslade Brighton BN41 2PA

Telephone: 01273 230114

Email: info@lovettandco.co.uk www.lovettandco.co.uk www.masonbluedesigns.com

The brand started from very humble beginnings, founder Rachel Lovett worked out of her kitchen building up a small team until she was able to move to offices in 2014 to a most fitting historical building in Brighton. In 2015 Rachel won The Forward Ladies Women in Business Award for the South East region and was shortlisted for The Gift of the Year 2020 award. Previous to this Rachel worked in fashion buying for the likes of House of Fraser and Arcadia where she gained her experience in retail and sourcing.

Rachel has a real passion for the past and takes her inspiration and references from the decadence of the 1920’s to the fun and fabulous 1950’s through items found in vintage fairs, antique stores and treasures given with love. Designing in this way ensures vintage authenticity is at the heart of everything Lovett & Co do.

Welcome to Mason Blue Designs

Based in the centre of Hereford, I offer handmade tiaras, stunning bridal accessories and jewellery. Also gorgeous jewelled bridal flowers featuring artificial flowers and hand embellished with fabulous brooches, pearls & crystals.