20 ANNUAL 23 REPORT
Mission On Broadway, Inc. promotes the Broadway District as Green Bay's cultural core for entrepreneurs, creatives, residents and visitors to engage and succeed in a welcoming environment.
Vision On Broadway, Inc. is the recognized leader for creatively building a sustainable, relevant, and thriving urban community.
District Vision As creativity and art provide the underlying pulse of the district, these elements combine making the Broadway District the place people of all ages and backgrounds come to shop, eat, live, work, network and play.
THE MAIN STREET APPROACH™
Meet the Staff
BRIAN JOHNSON
ALLIE THUT
EXECUTIVE DIRECTOR
DIRECTOR OF SPECIAL EVENTS
QUINCY FASSBENDER PROGRAM MANAGER
BROOKE HAFS DIRECTOR OF DEVELOPMENT
MARY RHODE DIRECTOR OF MARKETING
BETSY SORENSEN
LAURA BRAUN GILSOUL
FATMA LETIFI
SPECIAL EVENTS MANAGER
OFFICE MANAGER
DIVERSE BUSINESS ASSISTANCE MANAGER
CARRIE WILLIAMS
ROB KOELLER
SPECIAL EVENTS MANAGER
PROPERTY MANAGER
Board of Directors Board President Barb LaMue
Past-President Gail McNutt
President/CEO New North, Inc.
Lead Facilitator Center for Exceptional Leadership St. Norbert College
Secretary Kasha Huntowski*
Treasurer Dru Carney*
Executive Director Neville Public Museum Foundation
Senior Consultant Wipfli
Garritt Bader*
Jackie Krutz
Chad Van Handel
Principal GB Real Estate Investments, LLC.
Director of Titletown Development Green Bay Packers
Chief Lending Officer Unison Credit Union
Linda Bova* COO/EVP/Partner NEWCMG, LLC.
Ryan Martin
Manny Vasquez
Dean of College of Arts, Humanities and Social Sciences University of Wisconsin-Green Bay
VP, Business Development Pfefferle Companies
Tommy Everman*
Heather Mueller
Owner Gather
Chief Marketing & Product Officer Breakthrough
Ryan Krumrie
Brad Toll
Attorney/Partner Hager, Dewick & Zuengler, S.c.
President/CEO Discover Green Bay
Ken Wachter Retired President/CEO PMI Entertainment Group
*Denotes Broadway District business and/or property owner
Organization Volunteers
547 Volunteers
4,424 Hours
Sources of support 35.3% Capital Campaign 27% Earned Income 26% Sponsorships & Grants 7.2% Other
$138,913 economic impact of volunteer hours
Uses of support 85.2% Program Services 12.3% Management & Operations 3.5% Fundraising
3.2% BID 1.3% Fundraising
Income generated through program operations is reinvested into the Broadway District to support design improvements, space activation, business support programs and capital projects. These investments make a more sustainable district that fosters additional public and private investment.
Design 20 new murals Vital Essentials Dog Park was Opened, activating an underused lot 26 ft holiday tree installed 2 sculptures created 42 tree boxes planted with pollinator plants 51 planter bowls filled with seasonal plants 70 trees wrapped with lights 200 bags of trash collected during cleanups Partnered with Downtown Green Bay, Inc. to retain an urban design firm Spring Clean Up Day included 175 volunteers
Diverse Business Assistance Grant Hired a Diverse Business Assistance Manager tasked with supporting minority-owned businesses in the Broadway District.
Planning diverse multicultural events for implementation in 2024.
Currently establishing partnerships for a planned retail incubator project in the Broadway District.
Focusing on inclusive integration, including translating Farmers’ Market applications into Hmong and Spanish.
The grant program makes available $300,000 in microgrants to be awarded to minority-owned businesses in the Broadway District.
Economic Vitality Welcomed 23 new businesses into the Broadway District. The Shipyard broke ground on phase one of construction. Site plan approved on Leicht Park project to build a pavilion and a stage for regular programming. The Fort at the Rail Yard resumed construction of 238 residential units and first floor retail space. Awarded $1 million grant to assist minority-owned businesses.
Nearly 1,000 residential units have been recently constructed or are under contract.
Green Bay Public Market More than a place to shop and eat, the Green Bay Public Market will offer visitors a place for new experiences. Boasting 45,000 sq. ft, the Market will include: 20 vendors Indoor and outdoor seating Community event space available for both public and private rental Raised 50% of capital campaign goal.
Design development plans are completed and construction documents are underway. Includes proposal for 286-stall podium parking and 90 residential units to be constructed above the parking structure.
Currently leasing available tenant spaces. Anticipated opening of March 2025.
The Shipyard The Shipyard is located on the western edge of the Fox River just north of the Mason Street Bridge. Phase one construction has begun and includes a riverfront promenade, floating docks, a fishing pier and a kayak launch.
Project Updates: Phase one is scheduled for a July 2024 completion. Phase two plans include public amenities like a great lawn, a dog park, an urban beach, and a playground. Construction is estimated to begin in August 2024.
BROA
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S MA
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Phase three of the project includes a container park. The completion date is yet to be determined.
DWAY
ST
CONTAINER PLAZA
DOG PAR K
BEER GARDEN WETLAND
PLAY GROUND GREAT LAWN HAMMOCK EDGE
(STAGE)
LOOKOUT VOLLEYBALL
TERRACED SEATING
PLAY FOUNTAIN
URBAN BEACH
POTENTIAL PUBLIC ART LOCATIONS
KAYAK LAUNCH
MARINA
FOX RIVER NATURALIZED EDGE
GREEN BAY SHIPYARD
AERIAL PERSPECTIVE
Levitt AMP Green Bay Music Series This 10-week music series provides $50,000 in free music that includes both local and national artists to the community. The concerts are a collaboration of 27 local partners with the assistance of a 12-member committee and promoted by a 62-person Hype Team.
10,000 Attendees
$160,000 Economic impact
Mission of the Levitt AMP Music Series To activate underused outdoor spaces that create welcoming, inclusive destinations where the power of free, live music brings people together and invigorates community life.
Promotion 58 events 497,000 estimated attendees
EVENT EXPANSIONS
175+ earned media mentions
Christkindlmarket doubled the number of event dates and vendor booths.
Social reach Facebook reach: 1,154,463 Instagram reach: 171,906
Fall Fest expanded its programming and location.
Small Business Saturday brought 3,000 people to our retail stores and restaurants.
Fire Over the Fox consisted of 5 stages, including a Latin music stage.
mini boss on broadway
The Mini Boss on Broadway, part of the Farmers’ Market on Broadway, supported 24 up-and-coming young entrepreneurs.
Christkindlmarket In its second year, the Christkindlmarket proved to be bigger and better than the year before, spanning over 6 weekends. In addition, attendees enjoyed an enhanced shopping experience with the wooden chalets and increased programming including the ice rink, carolers, igloo rentals and more. 40,000 Attendees
$816,508 Direct economic impact $919,489 Regional economic impact
The Christkindlmarket Giving Tree helped support 4 area nonprofits and also encouraged event attendees to purchase those essential care items from businesses in the Broadway District.
Farmers’ Market on Broadway In 2023, the Market celebrated its 20th anniversary, marking two decades of supporting hundreds of small businesses and creating critical activation to the core of the Broadway District. 150+ unique annual vendors
38 nonprofit vendor booths
250,000 estimated attendance
24 corporate sponsors
Ranked 9th in WI for WIC and Senior FMNP produce sales ($15,501)
38 local musicians supported
$16,320 in produce donated to area shelters
The weekly market serves as the primary source of funding for On Broadway, Inc., allowing the organization to continue its mission of supporting and serving district businesses.
340 N Broadway, Ste 165, Green Bay 920.437.2531 DowntownGreenBay.com