"The more businesses that join this initiative, the better and more options there will be for the population"( Qualtia, Xignux, Meat and cheese Company, MĂŠxico)
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Monitoring & Evaluation-that measures results of nutrition initiatives and provides participative roles for the private sector and consumers. M&E is currently sporadic and program impact is difficult to quantify. Develop indicators that help the public and private sector measure success, with both quantitative and qualitative data.
BOP Value Chains-further development of products that incorporate BOP producers and distribution networks into the conventional value chain. Share successful examples of companies that use these techniques and establish a criterion of conditions that enable successful BOP value chains. Show — with tangible results – that BOP value chains result in increased impacts for BOP consumers (increased income means better nutrition, education, health care, etc.)
CONCLUSION Private sector opportunities for further investment in nutrition solutions exist and require a better understanding of the BOP market advantages and the return-risk relationships involved, both in the short and in the long term. There is ample capacity in larger companies to invest in positioning through educational efforts and develop products with a long term perspective, but there are also opportunities for medium and small companies to serve specific needs that are underserved by larger companies, possibly caused by minimum return hurdles. There is also a broad space for profitable coordination between public and private sector and among private players, as synergies from dialogue remain to be discovered.
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