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Stealth Applicant Research - Conduct study to determine factors related to “stealth applicants” and their primary information-gathering practices (60% of all applicants apply to SCU without any prior contact with Admissions, utilizing scu.edu as their primary source of information). SCU Graduate Outcomes Research - implement annual survey to provide job and graduate school placement and salary information to reflect the value, benefits and outcomes of a Santa Clara education. Best Practices Studies - explore the programs, practices and thinking of key competitors and industry leaders to understand current thinking and trends. Webinars/Best Practices Research - participate in key Webinars of to bring fresh information and help create understanding of diverse approaches to enrollment communications. Invite other members of the EMT to participate.
Strategy - Prospective Student Print Communications Campaign lead the creation of a cohesive strategy and print communications plan to prospective students and influencers to support the University’s enrollment objectives. Design, develop and produce a range of strategic SCU print communications that highlight SCU’s programs, distinctive features and benefits in support of SCU’s core attributes and image objectives. Orchestrate the development and production of the entire stream of print materials to assure effective, efficient, timely, and consistent messaging and delivery. Monitor results and conduct ongoing research to assure fulfillment of objectives and to constantly improve quality and effectiveness with primary audiences:
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Student Search Materials - conceptualize, design and produce direct mail package to prospects identified by Enrollment Management. Undergraduate View Book - conceptualize, design, and produce major annual image brochure for prospective student audiences that captures the essence of Santa Clara’s undergraduate educational experience, provides critical information, creates a sense of place, and encourages further engagement. Introduction Brochure - design and produce companion piece to the SCU View Book that serves as a portable and less expensive preliminary look at SCU that can be easily transported to out-of-town meetings. Financial Aid Guides; Flyers and Brochures (new and returning students) design and produce undergraduate financial aid materials to facilitate understanding of SCU processes and programs. China Brochure - develop marketing piece to assist recruitment efforts in China Advertising - create introduction ad for placement in key prospect publications High School Visit Announcements - provide materials to promote the presence of SCU Admissions Staff during High School visits. Search Poster - develop mailer for distribution by Royale mailing list to bring awareness to SCU’s distinctive attributes and encourage further communication Open House Communications - design, develop and produce posters and information materials to promote Open House events at SCU.
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