A SANTA CLARA UNIVERSITY Center of Distinction
M ARKKULA CENTER FOR
APPLIED ETHICS
Ethics: Challenges and Solutions 2014-2015 annual report
The Markkula Center for Applied Ethics promotes the role of ethics in everyday life, providing practical tools for ethical living and action.
A Letter From the Executive Director
Dear Friends, Reading the daily news, it’s hard not to get the feeling that the moral truths we were raised to believe in are under siege. Businesses are involved in deceptive dealings; too many politicians are corrupt; school shootings have become almost commonplace; our privacy is under threat from hackers, app purveyors, and government. That there are ethical problems in our world is indisputable, but the Markkula Center for Applied Ethics is fighting back. These problems are challenges we address in our focus areas: bioethics, business ethics, campus ethics, character education, government ethics, Internet ethics, journalism ethics, leadership ethics, and nonprofit ethics. In this annual report, we’ll share with you a sample of the specific challenges we took on in 2014-15, and we’ll tell you about some solutions. None of this would have been possible without your support. We thank our donors and supporters for helping us build a more ethical world.
Kirk O. Hanson Executive Director
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The Ethical Campaign Initiative The Challenge
The Solution
In the heart of the political campaign season, we’re all aware of the sketchy tactics some politicians use to get elected. Unethical campaigns eat away at our faith in government.
The Ethical Campaign Initiative educates candidates on pitfalls they may encounter as they run for office. In addition to ongoing consultations with government officials, the Center is developing a MOOC (Massive Open Online Course) for candidates, spelling out the principles of ethical campaigning.
Ethics Curricula The Center offers curricula for students from middle school through college in a variety of fields. We also participate in the Jesuit Digital Network, which makes resources available to Jesuit colleges and universities worldwide.
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Character Based Literacy Lesson plans integrating ethics into the curriculum
250 Subscribing teachers, districts, and county offices of education
10,000 Students using the curriculum
m a r k k ula c e n t er for applied e thics at santa clara university
The Ethical Campaign Initiative is supported by Franklin and Catherine Johnson, Carol Mayer Marshall and Robert Williams, Connie and Bob Lurie, Susan Hyatt, and Mary Ellen and Michael E. Fox.
Teaching Module on the Papal Encyclical on the Environment Instructor materials and handouts on “Laudato Si’”
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Schools using the module including classrooms in Luxembourg, France, and South Africa
Character Based Literacy The Challenge
The Solution
Only 40 percent of American high schoolers and 36 percent of middle schoolers are proficient readers, and few schools use what students read to form their character.
The Center’s popular Character Based Literacy Curriculum, updated for the Common Core and now available as an app, integrates ethics into the study of literature. The program improves students’ reading ability and their practice of the virtues that underlie an ethical life.
Teaching Module on Software Engineering Ethics Instructor materials and handouts for software engineering classes
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Schools using the module including classrooms in Puerto Rico, Australia, Ireland, and Sri Lanka
Architects of Peace Curriculum on Nobel Peace Prize winners and other peacemakers
63,962 Unique pageviews on the Web
Character Based Literacy is supported by the Markkula Foundation, Michele and Craig Borba, Edward F. DeRoche, Risë and Ulysses Pichon, the Milligan Family Foundation, and the Truettner Family Foundation.
Opposite Page Left: Caroline Lee and Julie Sherman, attorneys at Hanson Bridgett LLP, flank Center Government Ethics Director Hana Callaghan. Lee and Sherman engaged the Public Sector Roundtable in a discussion of “Private Emails; Open Government.” Right: Center Executive Director Kirk Hanson addresses the roundtable. This Page Teacher Griselda Renteria uses the Character Based Literacy approach in her classroom. As an SCU undergraduate, Renteria worked for the Ethics Center and now writes lesson plans for the program.
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Ethical Culture Assessment The Challenge
The Solution
Corporate boards of directors are responsible to assure that their companies have effective ethics programs, but boards may have no window into the daily ethical workings of the company.
The Ethical Culture Assessment offers corporate boards a unique opportunity to peer into the health of their company’s culture, providing directors with information to assess the alignment between the current ethical culture and their espoused values. Interviews and small-group focus sessions are tools for boards and executive management teams to understand culture and set and clarify expectations.
Ethics Online The Center website offers more than a thousand pages of information and discussion on ethical issues. The popularity of this material may not be surprising, but the reach is, as the website received attention from around the world.
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All visits are from the 2014-15 academic year. Among international visitors to the site, the top sources of traffic included the following countries.
Canada 136,968 United Kingdom 135,913 Australia 128,854 India 128,010
m a r k k ula c e n t er for applied e thics at santa clara university
Seven Silicon Valley companies and firms— Cisco, Ernst & Young, Flextronics, Google, Rambus, Seagate, and Wilson Sonsini Goodrich & Rosati—belong to the Center’s Business Ethics Partnership, which helps to underwrite our work.
The Trust Project The Challenge
The Solution
If you go to a search engine to find out about a current issue, you never know whether the articles displayed are from trustworthy sources. High-quality journalism can be difficult to distinguish from promotional content or even fakery.
The Trust Project crafts tangible digital strategies to fulfill journalism’s basic pledge: to serve society with a truthful, intelligent, and comprehensive account of ideas and events. We take advantage of our location at the heart of Silicon Valley to imagine technology that can bake the evidence of trustworthy reporting— accuracy, transparency, and inclusion—plainly into news practices, tools, and platforms.
Pageviews Phillipines 90,880
Total Users Malaysia 51,784 Kenya 42,552 South Africa 35,046
2,458,184
4,759,068
The Trust Project is supported by Craig Newmark, Google, and the Markkula Family Foundation.
Opposite Page Participants in the Center’s Business Ethics Partnership consider emerging ethical issues facing companies. This Page Left: Journalism Ethics Director Sally Lehrman and Google News Head Richard Gingras outline the Trust Project. Right: Members of the Digital Journalism Ethics Roundtable debate what constitutes trust in news. Photos by Fabrice Florin
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Dignity at the End of Life The Challenge
The Solution
Hospitals face complex ethical issues in caring for patients at the end of life. What if a patient has a “Do Not Resuscitate” order, but needs a surgical procedure that may stop his or her heart? Should a patient’s feeding tube be removed? How can the hospitals facilitate organ donation without hastening death?
The Ethics Center consults on many difficult hospital policy issues like these. In addition to providing counsel for patients and physicians, the Center helps hospitals and other health care institutions to craft policies that protect the rights and dignity of patients.
Public Events The Ethics Center hosts a variety of presentations, workshops, talks, seminars, and roundtables. Events in 2014-15 focused on the theme of compassion.
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The work of the Center’s Bioethics Program is supported by an endowment from an anonymous donor.
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2,484
Public Events
Attendees
m a r k k ula c e n t er for applied e thics at santa clara university
BroncoHack The Challenge
The Solution
K-12 school networks are vulnerable to data leaks. Last year, for example, thousands of files containing private information on Seattle students were leaked to the public.
The Ethics Center co-sponsored BroncoHack 2015, an event to encourage innovative student projects in business and technology that serve society. The winning project, “PrivaSee,” was a suite of applications that help prevent student information leaks through school networks.
Highlights Juniperro Serra: The Man Behind the Controversy Race, Law, and Justice: A Conversation about Unarmed African-American Men Dying in Encounters with the Police
Opposite Page Right: Now in its 13th year, the Bioethics Poster Session gives SCU students the opportunity to present on cutting edge topics in biotechnology and ethics.
The Center’s work in Internet ethics is supported by Noel Perry and an anonymous donor.
This page Left: The BroncoHack team led by graduate Engineering School student Sai Kishore (second from the right) won first place for their app protecting the privacy of schoolchildren.
The Meaning of Mercy: Cardinal Oscar Andres Rodriguez
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Giving and Financials Thank you to our donors for supporting our work $50,000 and above Anonymous (1) Steven and Kristi Bowers Google Dick and Sue Levy Linda and A.C. “Mike” Markkula Jr. Markkula Foundation Mike and Phyllis Shea $10,000 - $49,999 Anonymous (1) John and Joan Casey Mary Ellen and Michael E. Fox Mary Ellen and Michael E. Fox Family Foundation Chuck and Nan Geschke Franklin and Catherine Johnson Michael Kelly Gary and Laura Lauder Craig Newmark George Pasha and Elyse Hug-Pasha Noel Perry Arthur Rock and Toni Rembe Bill and Jan Terry Dan and Charmaine Warmenhoven $5,000 - $9,999 John Bronson Art Courville Kirk and Kathryn Hanson Susan Hyatt Marty and Donna Melone C.S. and Jin Park Adolph and Rosemary Quilici Steve and Elizabeth Rafael Simran and Tej Singh Richard and Sally Slavin $1,000 - $4,999 Louise Aiello Joseph and Mary Barr David Berger Craig and Michele Borba Amador and Rosalie Bustos Douglas and Susan Chance Cathy Cobb Paul Daher Jennifer and Brian Dirking Teresa and Bill Elder Timothy and Jill Harmon Jon Hoak and Fran Evans Behrooz Kaabipour Robert Kieve Kieve Foundation Julie Klenske Norman Kline and Allison Abbott-Kline Lori Laub
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Alan and Joanne Leupp Connie and Bob Lurie Carol Mayer Marshall and Robert Williams Gib and Susan Myers Greg and Marilyn Noonan Risë and Ulysses Pichon Ann and William V. Regan III Byron and Stephanie Scordelis Susan Smarr Ervie Smith Truettner Family Foundation Don and Sue Watters Up to $999 Michael and Rita Allen Edgar and Kathy Almazol Ahmed Amer Tom and Merilee Amos Paul and Lucy Bacigalupo Eric Bell and Susanne Spangler Eugene and Shelby Belogorsky Eleanor Bortner Kay Bowen Gregory and Rita Boyle Carolyn Brennan Henry Brown Hana and Michael Callaghan Patrick and Mary Frances Callan Robert Carlos Joseph and Joan Casey Jim and Sharon Caviglia Bill and Irene Chapman Kevin and Carleen Clark Jim and Sharon Connolly Stephen and Pam Conte Patrick Coutermarsh Richard and Patricia Daly David DeCosse Arun Delacroix Monica and David DeLong Edward DeRoche Vanessa DiCarlo Carta Rebecca Dieschbourg Randy Dilena Rod Divelbiss and Jan Butler Chad and Michelle Dupic Marilyn Edelstein Lauren Ellis Richard and Sonia Fahey Matthew and Kathleen Foley Christopher and Renee Foster Alejandro Garcia Ralph and Molly Gomez Brian and Karen Green Amy and Todd Hansen Gil and Kris Harper Edgar Hawkyard Luther and Susan Hegland Dick Heisel Kathryn Henz
Special thanks to our endowment fund donors for contributions that sustain our work for years beyond their initial gifts: Anonymous (2) Joan and the late Michael Hackworth Linda and A.C. “Mike” Markkula Jr. Ann and William V. Regan III
Ryan and Catherine Holmes Jerry and Mary Howarth Marianne Huesman Dennis and Thea Jacobs Steven Kahl Anne Kangas Patrick and Cathy Kelly William and Martha Kennedy Vilma Kennedy Pallette Steven Ketchpel Thomas Klein Anna Kozas Amy Lam Alexander Larkin Edward Lee and Rhonda Righter Kori Lennon Mark Lindberg Kendra Livingston Susan Lucas Taylor Jennifer Machado Thomas and Susan Mandle Elizabeth Marcinek Amy McCarthy Kim McCauley Glen and Ellen McLaughlin Ronald Miciak and Deb Pushor-Miciak Milligan Family Foundation Pat and Joyce Milligan Paula Mitchell Bill Moher Janet Murphy Jerry and Judy Nadler Marcel and Bethany Nienhuis Kathleen Odne Teresa O’Neill Michael Pacelli Helen Pearlman John Petrilla Kathryn Pfeiffer Julie Poimiroo Elizabeth Powers Daniel and Julianna Purner
m a r k k ula c e n t er for applied e thics at santa clara university
Neil Quinn Diane Raddatz Griselda Renteria Gwendolyn Roberts Christine Rossi John and Michele Rugo Mariana Santos Aven Satre-Meloy Miriam and Howard Schulman Michael and Colleen Sexton Suzanne Shaw Mike and Kathie Sheehy Brian Simmons Bill and Ann Skeet John Smith Jennifer Sparacino Cindy Starks Summit League Elizabeth Taft William Thorne Jr. Sarah Tkach Charles Toohey Kelly Torosian Nick Trausch III Marilyn Voelke Phyllis Ward Donald and Kelli Welsh Andy and Catherine Western Dan and Sue White Karl and Kathy Winkelman Sam and Mary Winklebleck Lauren Young This list reflects gifts and pledges for our fiscal year from July 1, 2014 through June 30, 2015. Please contact Jennifer Dirking at (408) 551-6025 or jdirking@scu.edu if you have comments or questions.
2015 Revenue:
$2,558,904 University Support
Endowment Income
23% Markkula Center Advisory Board
25% From Restricted Reserves
5% Fee Revenue Gift Revenue
31%
16%
2015 Expenses:
$2,244,064
Internships, Fellowships, and Grants
12% Programs
74%
Administrative
11% Fundraising
3%
Kathy Almazol David J. Berger Kristi M. Bowers John Bronson Douglas Chance Art Courville Teresa Elder Christopher Foster Michael E. Fox Chuck Geschke Jonathan S. Hoak Michael Kelly Lori Laub Gary Lauder Dick Levy A. C. “Mike” Markkula Jr. (emeritus) Carol Mayer Marshall Martin R. Melone Kathleen Odne C.S. Park George W. Pasha Noel Perry Risë R. Pichon Betsy Rafael Byron A. Scordelis Richard Slavin Susan Smarr Ervie L. Smith William E. Terry (emeritus) Charmaine A. Warmenhoven Don Watters
Leveraged Impact The $100,000 Levy Challenge, sponsored by Ethics Center Board Chair Dick Levy and his wife Sue, inspired many donors to increase their support, and grew our donor base by 18 percent this year. We’re grateful to the Levys and to everyone who participated in the challenge. Thank you!
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500 El Camino Real Santa Clara, California 95053-0633
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www.scu.edu/ethics/donate (408) 551-6025 Markkula Center for Applied Ethics Attn: Jennifer Dirking Santa Clara University 500 El Camino Real Santa Clara, CA 95053-0633
www.scu.edu/ethics