The agency came into existence in an organic way: - in 2014 we started the activity - in 2016 the team started to grow from 2 to 4 people - in 2017 we built partnerships with other agencies and referrers - in 2019 or team size reached 10 - 2023 - we are a strong team of 18 people and growing
Our mission is to offer top-quality work for fair pricing. To all ecommerce websites. All the time.
We always like to keep an open mind and identify things that can be improved and solutions that can optimize results.
When we bump into a problem, we don’t just pass it on and forget about it! We look for solutions, research ways to fix the issue and make sure it works!
We start every project with the end goal in mind. Keeping that in mind, we make sure our time is well invested in achieving that goal while optimizing resources.
Our dedication to being honest and integral is one of the things that sets us apart. We are fully transparent with resources and how we do things. We encourage open communication both internally and externally. We always do the right thing even if it’s not the most profitable action.
We value and appreciate everyone’s time and financial resources. With that in mind, we treat people with dignity and professionalism. We are supportive and respect colleagues and customers alike; we treat others as we would like to be treated – we care!
Shared accountability and acceptance of personal responsibility in all projects – we lead by example; we are accountable and take ownership; we have a “can-do “ approach.
The layout of the logo allows to have 2 versions of orientation: portrait and landscape.
This ability will enable the logo to be placed in various areas of a composition and still have visibility.
The logo design is created from 2 elements: a symbol and a text. The symbol source idea has its origin in simplicity, easy to transmit a message, clear and clean style and at the same time powerfull enough to create meaningful ideas and instruments based on the identity of every business we promote into the world. Think of a code bar or a finger print... both are based on lines, simple design but at the same time they contain the identity of a person or product. It’s like, a simple line is information stocked in a smart manner.
Having our attention on the text, the font that is used here follows the style from the symbol: clean lines, straight letters, sharp edges, same weight of the line.
Ecommerce is the word that shows the nature of the business, what it offers and creates an idea of whom are its clients.
The word Today is refering to the way services are provided: immediate, are up to date, transparent and efficient.
The symbol is a shorter version of the logo. Use the symbol on its own only if you do not have enough room for the full logo or in cases when the brand has already been established. The symbol can exist without the wordmark and the wordmark can exist without the icon.
The black logo should be used on light colored backgrounds. The white logo should be used on dark colored backgrounds.
The logo and the icon’s safety zone is equal to the height of letter T from the symbol. In the pink zone there should not be other elements.
Establishing a minimum size ensures that the impact and legibility of the logo aren’t compromised.
The logo should never be smaller than 2 cm and the symbol should never be smaller than 1 cm.
It’s important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. Its orientation and composition should remain as indicated in this document. There are no exceptions.
The examples on the right are valid for both versions of the logo design.
The main colors are black and dark grey. These color help to create the simplicity of the logo design and in the same time make it easy to stand in its own, clear, powerful and smart. Black is also a popular color for text as it’s an easy color to read. On the other hand grey represents neutrality and balance.
Main colors
Clean Black
CMYK: 75 68 67 90
RGB: 0 0 0
HEX: #000000
Dark grey
CMYK: 74 67 54 49
RGB: 54 56 65
HEX: #363841
There are also secondary colors that can be used to emphasize certain information by contrast with the main colors. Blue encourages deep thinking, open mindfulness and communication. Emerald is the colour of beauty, new life and prosperity. Radiant Orchid inspires confidence and emanates great joy, love and health.
Secondary colors
Pantone 19-4052
Classic Blue
CMYK: 99 76 24 8
RGB: 15 76 129
HEX: #0F4C81
Pantone 17-5641
Emerald green
CMYK: 83 16 69 2
RGB: 0 152 116
HEX: #009874
Pantone 18-3224
Radiant Orchid
CMYK: 34 75 9 0
RGB: 173 94 153
HEX: #ad5e99
Yellow CMYK: 2 15 96 0
RGB: 252 210 29
HEX: #FCD21D
The font chosen is called Roboto which has both versions: serif and sans serif. This is a very popular Google Font. The combination between serif and sans serif is for creating movement and dynamism.
Roboto allows letters to be settled into their natural width. This helps for a more natural reading rhythm. The font features friendly and open curves and at the same time it has mechanical skeleton and the forms are largely geometric.
Roboto Serif is a variable typeface family designed to create a comfortable and frictionless reading experience. Minimal and highly functional, it is useful anywhere: online, print, even for app interfaces.
The design of the call to action (CTA) button is going to present similar features as the logo design: straight lines, square edges, black or outlined shape with clean text.
