gen O Story by Corey Ross • Photo by minorwhitestudios.com
Dustin Treinen & Herb Harden Digital House Dudes
D
ustin Treinen and Herb Harden met
through the local music scene in the late 1990s when they each played in bands at the Ranch Bowl and other local venues. Later, they become roommates and friends when Dustin began producing records under Herb’s record label. Now, the two young professionals have switched from bands to broadband. Treinen, 28, and Harden, 29, are the co-managing partners of Digital House, an online marketing agency that has found its niche, by designing aesthetically pleasing web sites and then analyzing and enhancing their functionality. “We spend a significant amount of time thinking about the usability of the site by taking into consideration what information is accessed most frequently and how to organize the information so that a user can easily find information,” says Treinen, a UNO grad with a degree in marketing and an eclectic experience in online and social media. Harden is working toward a degree at Bellevue University, but formerly worked at TD Ameritrade in web development. “He’s good at the web stuff,” Treinen says. “I just figured he’d be a good person to work with on a friendship level and a skill-set level.” Founded in 2010, Digital House has worked with a wide range of businesses, from sole proprietorships to the University of Nebraska-Lincoln. Capitalizing on an industry shift toward the web and away from printed materials, Treinen says his company prides itself on creating a web presence for companies unlike anything else in the market. “I like when we are given opportunities to create something unique for a client and they recognize the effort that we put into our work,” he says. “We love providing our clients with something they are proud to show off.” v
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july/august • 2011
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