Olympus OM-D Photography Playground press release

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PRESS INFORMATION Create Your Own World

Olympus OM-D: Photography Playground What happens when Jeongmoon Choi, Martin Butler, Shan Blume, Starstyling, Numen / For Use, Julian Charrière, UnitedVisualArtists, Tim John and Sven Meyer & Kim Pörksen, Speech and Zimoun are given an area of approx. 7,000 m² to get creative on? The result is the OM-D: Photography Playground – a unique and interactive exhibition on the subject of “Space and Art” at the Opernwerkstätten Berlin, Zinnowitzer Str. 9. It runs from 26 April until 24 May 2013 and opens daily between 11 am and 7 pm. Admission is free. The OM-D: Photography Playground is an extraordinary group exhibition with site-specific interactive installations, which approaches the topic “Space and Art” from different angles and transforms this unique location in Berlin-Mitte into a giant playground. Visitors are invited to embark on an exceptional journey of exploration. The tool to experience the exhibition on every level is the system camera OM-D from Olympus. It can be rented free of charge on site and allows experimenting without restraints. New forms of perception open up to its users and what is not visible to the naked eye at first glance can be captured perfectly.

Part of the international team is, amongst others, Korean artist Jeongmoon Choi. Her elaborately spun installation “Drawing in Space”, illuminated by ultraviolet light, shapes new contours, creates boundaries or tears them down. In the installation “Eat me Drink me” by British interdisciplinary artist Martin Butler, visitors become part of the artwork and can experience spatial and optical illusion themselves. Shan Blume uses lasers to construct and deconstruct rooms. Numen / For Use covers areas with a

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giant accessible net, enabling visitors to explore regions which would normally not be within their reach. Julian Charrière, former pupil of Ólafur Elíasson, composes a fascinating space experiment that constantly changes. Starstyling dedicate themselves to what we can observe on us and others on a daily basis: fashion. In their concept, visitors are model, photographer or both at the same time.

The exhibition is designed as an interactive experience for both artists and visitors, encouraging them to look at the Opernwerkstätten from an artistic point of view. Visitors are freed from their role as recipients, so they can interact and get involved creatively. They are invited to discover the installations and artworks with all their senses, while forming and capturing their own ideas from and with the OM-D. Jenny Falckenberg curates the exhibition; the overall management is in the hands of the agency vitamin e and Leigh Sachwitz with her Berlin-based agency flora & faunavisions.

The OM-D: Photography Playground opens daily from 26 April until 24 May 2013 at the Opernwerkstätten Berlin between 11 am and 7 pm. Admission is free and visitors can rent the system camera OM-D from Olympus at no charge to discover the playground with.

You can find further information on the artists and the OM-D: Photography Playground from the beginning of April under the following link: http://www.createyourownworld.de

About the Olympus OM-D It looks like the legendary Olympus OM from the seventies and convinces with ground-breaking technologies. The dust- and splashproof OM-D is the first digital mirrorless system camera from Olympus with an integrated electronic viewfinder. In contrast to optical viewfinders, it allows checking

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the results of manual adjustments and the application of the creative art filters right away. Further highlights are the 5-axis system for image stabilisation (IS), the ultra-fast autofocus, an innovative 16MP Live MOS sensor and the powerful TruePic VI image processor. You can find more information in the Press Centre.

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