Issuu on Google+

BUSN 115 Week 4 Quiz Click Here to Buy the Tutorial For more course tutorials visit

Question 1. that _____.

Question :

(TCO 3) A small business is defined as a company

is newly launched and has fewer than 100 shareholders is dominant in its field and employs fewer than 1,500 employees has a revenue of less than $750,000 is independently owned and operated and not dominant in its field is funded through personal lines of credit and has fewer than 1,000 employees

Question 2. Question : (TCO 3) One of the general characteristics of a small business is that it typically sells fewer products _____. to a larger customer base to fewer market segments to foreign companies at lower costs to government agencies at higher costs

Question 3. Question : (TCO 3) Three factors contributing to the increased number of small businesses are technologies such as e-commerce, growing diversity in entrepreneurship, and _____. Student Answer: increased ease in going public

downsizing and outsourcing

nationalization market regulation monopolistic business practices

Question 4. Question : (TCO 3) Charles is the purchase agent for a consulting firm. He places orders for office stationeries and consumables once in two weeks. The purchases are made in large quantities and are billed in the firm's name. The items that Charles buys are examples of _____. specialty products expense items capital items shopping products convenience products

Question 5. Question : (TCO 3) The introductory stage will be followed by a _____ stage for a successful product. maturity research saturation growth infiltration

Question 6. Question : (TCO 3) People who monitor social media to spot shifts in consumer tastes are called _____. social arbitrators

trend watchers crowd pullers social developers social programmers

Question 7. Question : (TCO 4) Organizational purchasing differs from consumer purchasing in that organizational purchasing _____. is influenced more by subconscious and emotional factors usually involves closer relationships between buyers and sellers has lower complexity in product usage lacks a formal buying process is less clearly driven by economics

Question 8. Question : (TCO 4) The process of examining an organization's current marketing situation, assessing opportunities and setting objectives, and then developing a marketing strategy to reach those objectives is called _____. stealth marketing strategic marketing planning marketing research social commerce marketing concept

Question 9. Question : (TCO 4) Creating new goods and services for a firm's current markets is called _____.

market penetration product development market development diversification pure play

Question 10. Question : (TCO 4) _____ refer(s) to intermediaries that sell products to other intermediaries for resale or to organizations for internal use. Retailers Wholesalers Department store Specialty store Convenience store

Question 11. Question : (TCO 4) AMS Technologies, a computer hardware reseller, purchases computer components from leading manufacturers and builds fully operational personal computer systems customized for specific consumer requirements, such as nonlinear video editing capabilities. The firm sells its products to various companies and educational institutions. AMS Technologies belongs to which of the following class of intermediaries? Retail outlet Drop shippers Manufacturers' representatives System integrators Specialty stores

Question 12. Question : (TCO 4) Producers rely on a class of intermediaries called value-added resellers (VARs) to assist with which of the following functions? Transport the goods from the producer to the retail outlets Assist with advertising, in-store displays, and other promotional efforts Provide market information Divide bulk quantities into smaller packages Complete or customize solutions for customers

Question 13. Question : (TCO 4) Trying to attract buyers by advertising a product that you don't intend to sell, and then trying to sell them another, usually more expensive, product is known as _____. stealth advertising bait and switch advertising implied claims reminder advertising a push strategy

Question 14. Question : (TCO 4) KM Group, a home products manufacturer, owns a brand of paper towels called EasyWipes. The firm creates a commercial showing how an EasyWipes paper towel absorbs a spill faster than the competitor's paper towel. In this example, the commercial used by KM Group can be classified as __________ advertising. institutional guerrilla comparative stealth cooperative

Question 15. Question : (TCO 4) A television commercial promoting a new range of naturally flavored ice cream, manufactured by Ice Fountain, an ice cream and candy manufacturing firm, is an example of which of the following elements in the communication mix? Institutional advertising Sales promotion Social media Product advertising Personal selling

Busn 115 week 4 quiz