ECO 561 Week 3 Assignment Research Analysis for Business (Coca Cola)
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Research Analysis for Business Scenario: Imagine you are a business consultant to a Business. You have been asked to analyze, advise, and create recommendations on how the firm can ensure its future success in its current market. Prepare a minimum 1,050-word analysis of economic data and business data to explain how the core economic principles impact the sustainability of the firm and what actions the firm can take to ensure success. Address the following: 
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Identify the market structure your chosen firm operates in, analyze your chosen firm's current market share, and identify the firm's local/global competitors. Analyze the barriers to entry in this market to illustrate the potential for new competition and its impact on your firm's future in the market. Hints: Be sure you review the barriers to entry discussed in the course text. You might consider presenting the data graphically. Identify and explain trends in current macroeconomic indicators for last three years including:
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Current stage of the business cycle. Real gross domestic product (GDP). Inflation as measured by the consumer price index (CPI). Unemployment rate. Federal funds rate. Current rate for borrowing funds such as the so - called " prime rate." Note : A requirement of the Week 1 Influence of Economics on Household Decision Making report was to gather data on the CPI, GDP, and interest rates, so you should consider reviewing the feedback you received on the Week 1 report. Evaluate tren ds in demand over last three years and explain their impact on the industry and the firm. Include quarterly (last two quarters) and annual sales (last three years) figures for the product your firm sells. Create business strategies by analyzing information and data related to the demand for and supply of your firm's product(s) to support your recommendation for the firm's actions. Remember to include a graphical representation of the data and information used in your analysis. Examine available, current dat a and information, such as pricing and the availability of substitutes, and explain how you could determine the price elasticity of demand for your firm's product. Assess how the price elasticity of demand impacts the firm's pricing decisions and revenue g rowth. Apply the concepts of variable and fixed costs to your firm for informing its output decisions. For instance, analyze how different kinds of costs (labor, research and development, raw materials) affect the firm's level of output. Based on the data gathered and analysis performed for this report write a conclusion in which you: Create business strategies, including price and non -price strategies, based on your market structure to ensure the market share and potential market expansions and explore glo bal opportunities for your business in a dynamic business environment and provide recommendations.
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Develop a recommendation for how the firm can manage its future production by synthesizing the macroeconomic and microeconomic data presented. Propose how the firm's position within the market and among its competitors will allow it to take your recommended action. Recommend strategies for the firm to sustain its success going forward by evaluating the findings from demand trends, price elasticity, current s tage of the business cycle, and government policies.
Cite a minimum of three peer -reviewed references and a minimum of two government economic data sources/references. Format
your assignment consistent with APA guidelines.
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ECO 561 Week 3 Assignment Research Analysis for Business (Smoothie King)
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Research Analysis for Business
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Scenario: Imagine you are a business consultant to a have been asked to analyze, advise, and create the firm can ensure its future success in its current market.
Business . You recommendations on how
Prepare a minimum 1,050 -word analysis of economic data and business data to explain how the core economic principles impact the sustainability of the firm and what actions the firm can take to ensure success. Address
the following: Identify the market structure your chosen firm operates in, analyze your chosen firm's current market share, and identify the firm's local/global competitors. Analyze the barriers to entry in thi s market to illustrate the potential for new competition and its impact on your firm's future in the market. Hints : Be sure you review the barriers to entry discussed in the course text. You might consider presenting the data graphically. Identify and expl ain trends in current macroeconomic indicators for last three years including: Current stage of the business cycle. Real gross domestic product (GDP). Inflation as measured by the consumer price index (CPI). Unemployment rate. Federal funds rate. Current rate for borrowing funds such as the so - called "prime rate." Note : A requirement of the Week 1 Influence of Economics on Household Decision Making report was to gather data on the CPI, GDP, and interest rates, so you should consider reviewing the feedback you received on the Week 1 report. Evaluate trends in demand over last three years and explain their impact on the industry and the firm. Include quarterly (last two quarters) and annual sales (last three years) figures for the product your firm sells. Create business strategies by analyzin g information and data related to the demand for and supply of your firm's
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product(s) to support your recommendation for the firm's actions. Remember to include a graphical representation of the data and information used in your analysis. Examine available , current data and information, such as pricing and the availability of substitutes, and explain how you could determine the price elasticity of demand for your firm's product. Assess how the price elasticity of demand impacts the firm's pricing decisions and revenue growth. Apply the concepts of variable and fixed costs to your firm for informing its output decisions. For instance, analyze how different kinds of costs (labor, research and development, raw materials) affect the firm's level of output. Based on the data gathered and analysis performed for this report write a conclusion in which you: Create business strategies, including price and non -price strategies, based on your market structure to ensure the market share and potential market expansions an d explore global opportunities for your business in a dynamic business environment and provide recommendations. Develop a recommendation for how the firm can manage its future production by synthesizing the macroeconomic and microeconomic data presented. P ropose how the firm's position within the market and among its competitors will allow it to take your recommended action. Recommend strategies for the firm to sustain its success going forward by evaluating the findings from demand trends, price elasticity , current stage of the business cycle, and government policies.
Cite a minimum of three peer -reviewed references and a minimum of two government economic data sources/references. Format
your assignment consistent with APA guidelines.
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ECO 561 Week 3 Assignment Research Analysis for Business (Wal - Mart)
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The theory of market economies emphasizes freedom of choice and limited government intervention. The classic argument for government intervention is market failure - the inability of the market economy to correct itself from a dysfunctional state (such as the Great Depression). Students will examine articles from the University library to analyze real -world examples of U.S. government intervention programs and apply c urrent week readings to make intelligent conclusions about the economic policies.
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Examples of intervention programs you may select, but are not limited to:
US agriculture support programs
Low income support programs (Food Stamps, Earned Income Tax Credit, Child Tax Credit, and Temporary Assistance to Needy Families)
Medicaid, Children's Health Insurance Program, The Affordable Care Act (Obamacare)
Low -income rent controls and housing vouchers
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Government promotion of renewable energy sou of fossil fuels such as coal and oil
rces to discourage use
Unemployment Insurance
Bailout of U.S. banks and other financial institutions during the Great Recession
Bailout of U.S. auto makers during the Great Recession
Social Security
retirement benefits
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Develop a minimum 10 -slide MicrosoftÂŽ PowerPointÂŽ presentation including detailed speaker notes or voiceover including the following:
Describe the intervention and detail its history.
Analyze the arguments for government interv ention as opposed to arguments for market -based solutions. Hint: See the information in our course textbook on market failures.
Examine who may be helped and who may be hurt by the selected government intervention.
Examine externalities and/or unin intervention.
tended consequences of such
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Determine the cost trend of the intervention program since its implementation including whether costs are increasing, decreasing, or vary with the state of the economy.
Evaluate the success or failure of objectives and develop conclusions.
the intervention in achieving its
Recommend whether the program should be continued as is, discontinued, or modified and defend your recommendation.
Note: The use of tables and/or charts to display economic data time period discussed is highly encouraged. However, if your source includes the copyright symbol, which looks like this: Š, then you should not copy any table and/or charts from that source. You could use, but are not required to use, charts/grap hs retrieved from the Federal Reserve Bank of St. Louis FRED web site as long as the data sources used by FRED to create those charts are government sources such as the Bureau of Economic Analysis or the Bureau of Labor Statistics.
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over the
Cite a minimum of three
scholarly, peer
-reviewed references.
Format your paper consistent with APA guidelines.
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