ENGAGE YOUR CUSTOMERS IN A MEANINGFUL WAY

Cause Marketing

Through customized cause-related marketing campaigns, organizations and corporations can increase sales, strengthen brand awareness, and enhance brand loyalty while helping to change the future of our community.

• Integrated marketing engages customers in a way that empowers them to make a difference in an otherwise routine experience. Opportunities include: o Percentage of sales/proceeds or predetermined sum o Honoring clients, vendors or customers with a donation

• Fundraising at point-of-sale empowers employees and customers to add meaning to each transaction. Opportunities include: o Round-up promotions o Sales of icon flyers o Collection canisters

64%

The attributes most important to brand reputation are responsibility, community care, advocacy and environmental protection.1

64% of consumers choose, switch, avoid or boycott a brand based on its stance on social issues.2

2. Edelman’s Earned Based 2018 study

Two out of three young people would stop purchasing a product or consider doing so if the company stood for something that didn’t align with their values.3

3. DoSomething Strategic’s 2018 Survey of Young People and Social Change

69%

69% of consumers have given at point of sale in the last 12 months. Of those, 81% say they like or don’t mind being asked to give at the register.4

4. Catalist 2018 POS Giving: Progressing and Prospering

Since 1991, ACE Hardware has committed more than $535,000 to Our Lady of the Lake Children’s Hospital.

Through the years, the ACE employees have given their time and talents to supporting our hospital through various campaigns and programs.

Each year, local ACE Hardware stores participate in two month-long in-store Round Up campaigns. For more than 25 years Dan Boudreaux’s ACE Hardware in Napoleonville has hosted The ACE Cajun Classic, an annual golf tournament where 100 percent of the proceeds are donated. Most recently, we were selected as a recipient of the ACE Hardware Helping Hand Donation and presented with a grant to expand our Pediatric Palliative Care program, affording us the opportunity to grow the end-of-life care we provide patients and their families.