created by Student 8-B Hutzul Yana
The legendary American fashion brand Ralph Lauren was established in 1967. Its founder was Ralph Lauren, born Livshits. Future designer was born in New York, in the Bronx in 1939. His father - artist and painter - came from the Soviet Union. The family lived Livshits not much, but the little boy from childhood fond of art and dreamed of a beautiful life. The young man was about to become a professional basketball player, but fate decreed otherwise. Ralph Lauren entered the City College and began to learn the specialty Economics and Business. Finish my studies before the end he could not, got clothes seller, and then the designer ties. Once Ralph had an idea pryntsypovo- new model of wide ties (while all wore thin tie-herring), and he decided it was time to open his own business.
Polo - a game for the elite, for people who have power, good taste and equally good financial condition, this is the game of the aristocracy and high society. It is on this bet Ralph developing its brand name, he wanted to not even looking at the collection, the audience knew - it has to do with something special, that no doubt can be attributed to a class "luxury". Laurent has not lost - at present the logo as a player Riding one of the famous trademarks in the world.
In 1967 he presented his first collection in the world registered neckties. First, new ties were very popular, but the talented designer was sure find its loyal buyer, and the following year he records the company Polo Fashions. in 1969 the company opened a department in a prestigious department store Bloomingdale's. So far, the company offers only a tie and men's clothing, but with the increasing popularity of the brand in 1971 launched a line of women's clothing. However, creatively gifted designer could not be a good manager, and the company was on the verge of bankruptcy. Help provide investor Peter Smith, and he also became president of the company. With the influence of investment growth in production has increased significantly.
. . IN 1978, THE BRAND PRODUCES A SERIES OF RALPH LAUREN PERFUMES. ? IN 1978, RALPH LAUREN HAS RELEASED THE FIRST SCENTS - MEN «POLO», WHICH BECAME LEGENDARY FRAGRANCE AND WOMEN «TUXEDO» AND «LAUREN». IN THE SAME YEAR THE DESIGNER HAS CREATED A COLLECTION OF MEN'S AND WOMEN'S CLOTHING «WESTERN WEAR», WHICH PRESENTED SKIRT WITH LEATHER FRINGE JACKETS RANCH, BOOTS COSSACKS AND OTHERS. NEW MODELS USHERED IN THE GLOBAL FASHION STYLE OF THE WILD WEST. THEN RALPH LAUREN CREATES A LINE OF CHILDREN'S CLOTHING FOR BOYS AND LATER - FOR GIRLS.
Today
is one of the most famous
brands in the world. And the owner of Ralph Lauren is in the top - 30 of the richest and most successful people in America. Quotes Ralph Lauren "My clothes - a vision of what I believe. Someone once told me that I was a writer. It's true - I write through their clothes. It embodies the history, not just clothes . Ralph Lauren "I never went to school fashion - I was a young guy who had his own style. I could not imagine that «Polo» will become a famous brand. I just followed my instincts. « Ralph Lauren