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News
www.lakechapalasociety.com
May 2015
Message From the President On a sunny mid-April Sunday morning, instead of enjoying our gorgeous weather, the Lake Chapala Society Board of Directors met to plot a course for the next year. We considered our strategic objectives: Improving the member and community perception of Lake Chapala Society Optimizing programs for relevance now and the future Re-engineering the campus for current and future needs :H LGHQWLÂżHG WKH IROORZLQJ NH\ SRLQWV ZH VKRXOG focus on: Growing our membership Increasing our services to the Mexican community Promoting our education programs Integrating ex-pats into the local culture. Based on our strategic objectives and the key issues we developed these initiatives for LCS committees to work on this year: Prepare recommendations for a marketing plan to increase member and community awareness of programs and services offered by the LCS Develop tools to measure community and member perception to determine the effectiveness of the marketing plan and our program and service offerings Prepare recommendations to enhance the community education programs Develop a process to evaluate and prioritize existing and new programs Submit a plan to re-engineer the LCS campus Develop an annual giving and legacy giving plans We also discussed celebrating the 60th Anniversary of the Lake Chapala Society and created an adhoc committee to plan the festivities. This committee, FKDLUHG E\ <RO\ 0DUWLQH] LV SODQQLQJ D ÂżHVWD IRU WKH entire community to celebrate not only our accomplishments of the last decades but also our hopes and aspirations for LCS in the future. In my articles over the next year I will keep you up to date on the progress of these initiatives. Ben White, LCS President
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El Ojo del Lago / May 2015
/&6 &RPPXQLW\ (GXFDWLRQ 3URJUDP %HQHÂżW Show Cuginiâ&#x20AC;&#x2122;s Boutique will present a fabulous summer fashion VKRZ DW /&6 WR EHQHÂżW WKH /DNH &KDSDOD 6RFLHW\ &RPPXQLW\ Education Program. Featuring the award-winning Dunes Line, Mi Capricho, stylish menâ&#x20AC;&#x2122;s shirts, and wonderful original jewelry, the show will take place on Saturday, May 30 at 3 p.m. on the LCS campus. Tickets are $150 pesos available at LCS and Cuginiâ&#x20AC;&#x2122;s Boutique, located at Morelos #15 in Ajijic.