FutureLab 2019 Report
8
Start a successful business no one believes in Christian Bärtsch - Essento christian@essento.ch www.essento.ch
Presentation
Christian took the participants back on the journey of how he founded his company Essento, a start-up that provides a sustainable source of animal protein in the form of insects. He covered all key issues from setting the framework, through creating a viable business opportunity and product development, to convincing consumers to purchase it. The latter was the hardest part, according to him, but attractive packaging and extensive marketing helped overcome the challenge. In the second part of the workshop, the participants developed and presented their own 'crazy' business ideas. They defined their vision, unique selling proposition and tried to embed personal values in their enterprise.