supplementary amount of organic ingredients in the skincare product. The market includes either natural brands which are good for the body but do not deliver anti-aging results, or brands which have harmful chemicals but give the end consumer results. All Shiffa products are at least 80% or more organic. Shiffa can effectively erase 5 years’ worth of aging on your skin. I don’t think that even a chemical product can do that! What is your advice for looking after your skin in this region, particularly with the dry air and harsh environmental factors? Frankincense features in so many of my Shiffa products, namely the White Tea Moisturiser and Tamanu Moisturiser. It is an incredible ingredient for both dry and oily skins and is superb for antiaging. Shiffa’s Floral facial toner contains rosewater as the main ingredient (I think every middle eastern woman has seen her mother spray her face with rose water). Rose water is full of anti-inflammatory ingredients that protect and soften the skin. What were some of the challenges you faced setting up Shiffa? 15 years ago, we launched Shiffa back when going organic was not a trend. This made it difficult for us to communicate the value of the brand, as people did not believe that organic products can generate results. Shiffa was always ahead in this context and our customers who dared to try our products started seeing how beneficial that are. It is also important to note that back then it was difficult to source organic ingredients and wild crafted products. Tell us about your own beauty regime? Removing my makeup signals that my day has officially come to an end. 36
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SHIFFA EMERALD FACE OIL
BEAUTY Insight
With that being said, my last ritual of the day is cleansing my face twice! I use Shiffa aromatic Cleanser and Organic Muslin Cloth to double cleanse my face and neck at night. The calming and purifying herbs in the cleanser help me unwind! I don’t like to work or do anything after cleansing my face at night. It really is my way of switching off. After that I apply toner. Then when my face is dry I apply the gold standard for youthful skin – my Rose Maroc Night Elixir with 4% Granactive Retinoid – which is an active form of Vitamin A. I apply it under my eyes, face and neck, then I go to sleep. www.shiffa.com
SHIFFA MUSLIN FACE CLOTH
SHIFFA AMUSE POUCH